Investigation report on chicken breeding

With the improvement of people's living standards, people's requirements for food quality have also changed. Gao Feng Town has seized this change, and plans to vigorously develop native chicken breeding in Gao Feng Town to meet people's needs. I have compiled a survey report on native chicken breeding for you, hoping it will help you.

In order to learn from the successful experience of other countries and promote the healthy and rapid development of xxx chicken breeding industry in our county, recently, Chairman CPPCC xxx led the leaders of County Development and Reform Bureau, xxx Fisheries Bureau, xxx Pingzhen, xxx Puzhen, Taichang Township and xxx Kou Township to study in XXX County. Huang Xingguo, a professor at Hunan Agricultural University, and Li Yuandong, captain of the poverty alleviation team of the Municipal Party Committee in xxx Township, accompanied the inspection. Everyone visited the xxxXXX standardized breeding base, XXX feed processing plant and live poultry trading market under XXX Animal Husbandry Company, and had an in-depth discussion with the person in charge of the company. Xxx county's complete industrial planning, strong sense of competition and powerful support measures left a deep impression on everyone. Through study and investigation, we have broadened our horizons, found the gap, felt deeply, inspired greatly and gained a lot.

First, xxxxxx aquaculture experience

Xxx County is the only poverty-stricken county at the provincial level in Changde City, with a land area of 3,973 square kilometers, including 674,800 mu of cultivated land and 4,265,438 mu of forest land. The forest coverage rate is 70.7%; The total population is 679,000, of which 575,000 are agricultural; 20 13 annual output value162.9 billion yuan, the total output value of agriculture, forestry, animal husbandry and fishery is 5.33 billion yuan, and the output value of chicken-based aquaculture accounts for 49.4% of the total output value of agriculture, forestry, animal husbandry and fishery. The rapid development of xxx native chicken breeding industry is attributed to the leadership of xxx animal husbandry. Xxx Animal Husbandry Company is a provincial-level leading agricultural industrialization enterprise integrating breeder breeding, broiler breeding, feed production and slaughter processing, with a registered capital of 76.25 million yuan and total assets of 4 1 100 million yuan, and won the title of provincial-level private enterprise? Top 500 companies? Title. Every year, 60 million chickens are hatched, and there are 2/kloc-0 breeding bases and more than 2,000 professional breeding households, with an annual output value of 6150,000 yuan. Broiler breeding has become a pillar industry for thousands of families in this county to get rich.

1, innovation? Double best mode? . ? Double best mode? Essentially? Shuangjia Animal Husbandry Company+Shuangjia Poultry Cooperative+Farmers? What is the core of poultry farming model? Cooperation? Let's go The company has experienced three major events? Cooperation? Upgrade, the first time? Cooperation? Since the 1990s, two young farmers, Yu and Xing Weimin from Erdu Township, xxx County, have established Yafei Agriculture and Animal Husbandry Technology Co., Ltd. and Baofeng Poultry Industry Co., Ltd. respectively. Company+farmers? The road is successful, and the original accumulation of capital has been completed. The second time? Cooperation? In 2000, in order to cope with the fierce competition of another large enterprise in the province, Yafei Agriculture and Animal Husbandry Technology Co., Ltd. and Baofeng Poultry Industry Co., Ltd. implemented a strong alliance and established Hunan Shuangjia Agriculture and Animal Husbandry Technology Co., Ltd., which greatly enhanced its strength, obviously accelerated its development speed and expanded its scale. The third time? Cooperation? Marked by the establishment of Shuangjia Poultry Cooperative in 2003, in order to reduce the transaction cost between the company and farmers and protect the rights and interests of farmers, 463 large-scale farmers who have long-term cooperation with Shuangjia Agriculture and Animal Husbandry Company set up Shuangjia Poultry Cooperative horizontally, and cooperated with the company vertically to further standardize and restrain the responsibilities and rights of both parties. Double best mode? Formally formed. ? Double best mode? The specific mode of operation is: the cooperative signs a breeding agreement with the company to jointly provide it to farmers? Six packs? 、? Two assists? Service? Six packs? That is, a package of chicken seedlings, feed, medicines, breeding equipment, technical services, and insured recycling products is provided. Two assists? That is, the company assists farmers in site selection and epidemic prevention. This model has three remarkable characteristics: first, cooperatives and companies bear the main market risks, which improves the enthusiasm of farmers for farming; Second, by providing production technical services for members and farmers, it is conducive to standardized production and ensures product quality; Third, protect capital and recycle products. Through unified sales, reduce the unit sales cost and maximize the interests of farmers.

2. Implement the driving strategy. As a leading enterprise, Xxx animal husbandry connects thousands of households with the external market. In the process of driving farmers to get rich, first, pay attention to credit. Adhere to honesty, mutual benefit with farmers, forbearance? Sars? 、? Bird flu? Crisis testing. The second is to seize the opportunity. The scale of chicken raising in xxx county is not large, and the chicken raising industry in neighboring Cili county was very prosperous in the 1980s and 1990s. However, due to poor management, it has shrunk dramatically in 1996. Shuangjia Animal Husbandry seized the opportunity to attract a large number of outflow technicians to join in, expand production and seize the market quickly. The third is to open up the market. Facing the ever-changing market demand, the company has developed more than 20 kinds of broilers in the best-selling market, expanding the market share. At present, the company's broilers not only occupy one-sixth of the province's market share, but also successfully enter Hubei, Guangdong, Guizhou, Jiangxi, Sichuan, Yunnan and other provinces and cities, and enter the meat processing field.

3. build? xxx？ Brand. Creating famous brand products, leading an industry, invigorating an economy and enriching a farmer have become the successful experience of xxxxxx aquaculture. By taking advantage of resources and introducing advanced technology, talents and management experience, the company has established a production base with reliable quality. Seize the domestic and foreign markets with excellent quality, strengthen publicity and offensive, improve sales network and expand brand influence. The company has successively won the honorary titles of 15, including the top ten leading enterprises in agricultural science and technology in Changde, the top ten leading enterprises in municipal agricultural industrialization, the key leading enterprises in provincial agricultural industrialization, the enterprises certified by ISO 90 1 quality management system, the provincial famous trademark, and the key leading enterprises in agricultural industrialization of the National Federation of Supply and Marketing Cooperatives. xxx？ Brand high-quality chicken moved from xxx to Changsha and entered the provincial capital cities of China, and the products were in short supply.

Second, the current situation of xxx chicken breeding industry in our county

Our county is the county with the largest county area in the province, the key county for national poverty alleviation and development, the poverty alleviation county for regional development in Wuling Mountain area, the immigrant county, the revolutionary old district county, and the county for implementing the western development policy. Compared with xxx county, the policy advantage is obvious. The county covers an area of 5,852 square kilometers, including 6.85 million mu of forest land, accounting for 78.4% of the total land area, and the forest coverage rate is as high as 76. 19%. Located in the subtropical monsoon humid climate zone, the climate is mild, the four seasons are distinct, the sunshine is abundant, the rain is concentrated, the microclimate in mountainous areas is obvious, and the illumination difference is great. Good ecological environment, vast forest land resources and suitable climatic conditions are suitable for the development of ecological chicken raising.

Provincial Agricultural University is the technical backing unit of chicken breeding in our county, and a strong doctoral team will provide technical services for a long time. On the other hand, raising chickens is a traditional agricultural industry in our county. Free-range chicken farming is very common in rural areas, with mature farming technology and good quality, which is favored by the market and consumers. In July this year, a doctoral delegation from Hunan Agricultural University visited Yuanling for 7 days, which fully affirmed the good prospect of developing ecological chicken breeding industry in our county.

In xxxx, the total output value of agriculture, forestry, animal husbandry and fishery in the county was 27190,000 yuan, of which the output value of aquaculture was 690 million yuan, accounting for only 25.4% of the total output value of agriculture, forestry, animal husbandry and fishery. The output of poultry meat is 5300 tons, the output of eggs is 1 142 tons, and caged poultry is133.150,000. In order to accelerate the rapid development of aquaculture in free range chicken, our county was established? Yuanling County Ecological Chicken Raising Association? , is applying to the State Administration for Industry and Commerce? Yuanling chicken? Trademark, opened? Yuanling Chicken Network? Seven demonstration communities of ecological chicken raising, including xxx Kou, xxx Store, Shaojiwan, Xiaojiaqiao and Youer, have been established. Professional chicken cooperatives have grown to seven, three layers breeding cooperatives, five chicken companies, two farms and 380 specialized households. The number of laying hens is 1 100000. According to the calculation, the cost of raising 1 chicken is 38 yuan, the breeding period is 5-6 months, and the price of commercial chicken is 18 yuan /500g. According to the calculation of 1500g, the net income of each chicken can reach about 10 yuan, and the economic benefit is very obvious.

Although some achievements have been made in ecological chicken raising in our county, there are still some shortcomings, mainly in the following aspects: First, there is a lack of planning guidance. No industrial development plan has been formulated, which restricts the orderly and rapid development of the industry. Second, there is a lack of guidance. Although the county has set up five companies, including Yatai poultry industry and Xintai agriculture, the overall scale is too small and the driving effect is limited. Third, there is a lack of support policies. Our county has not paid enough attention to the development of ecological chicken industry, and has not issued relevant support policies, resulting in insufficient stamina for industrial development. Fourth, brand building lags behind. Although our county has set up some franchise stores in Changsha, Zhuzhou, Xiangtan, Huaihua and the county seat, the brands are quite miscellaneous, such as? Xxx pheasant, Shi Heng chicken and Shau Kei Wan Chen Zhou Fu chicken? Wait, there is no unified brand, forming a brand advantage. Fifth, the service system lags behind. Large-scale farming in our county has not formed a livestock and poultry epidemic prevention system with standardized management, professional service and strong guarantee, and the breeding risk is high, which restricts the industrial development.

3. Thoughts and suggestions on the development of xxx chicken breeding industry in our county

The development experience of xxx chicken breeding industry in xxx county has positive guiding significance and reference function for accelerating the industrial development of our county, and the following five aspects should be strengthened.

1, formulate industrial development plan. According to the actual situation and market demand of the county, make scientific positioning and reasonable layout, formulate development plans and realize? Regional aquaculture, specialized production, comprehensive management? . According to the present situation and prospect of industrial development, it is suggested that xxx native chicken breeding should be defined as the agricultural characteristic industry in our county, and Hunan Agricultural University should be hired to make a scientific industrial development plan for our county.

2. Actively cultivate leading enterprises. Implementing leading enterprises is an important way to promote the industrialization of xxx aquaculture, and a leading enterprise can drive a leading industry. Establishing the idea of attaching importance to leading agricultural enterprises means attaching importance to agriculture. First, encouraging existing agricultural enterprises to become bigger; Secondly, it is necessary to increase investment attraction and introduce powerful enterprises to become stronger; Third, vigorously develop rural professional cooperatives and play the role of a bridge and link between leading enterprises and professional cooperatives.

3. Introduce relevant support policies. It is necessary to introduce policies and measures to support the development of leading enterprises, encourage investment, and support the development of private economy and rural economic cooperative organizations, and give support in terms of project land approval, capital investment, tax reduction and exemption, etc. Double tape? Combined with rural precision poverty alleviation. The county government should set up a special incentive fund to reward large-scale farmers and processing enterprises, actively strive for projects and funds, and effectively increase investment in local chicken farming, especially in the construction of infrastructure such as water, electricity and roads in farming demonstration communities.

4. Accelerate the construction of local chicken brands. In view of the actual situation of miscellaneous, chaotic and many brands, the owners cut prices and compete viciously, and we will put? Yuanling free range chicken? Established as a unified brand in the county, it issued the Quality Standard of Yuanling free range chicken and the Rules for the Use of Certification Trademarks of Yuanling free range chicken, so that enterprises and farmers who meet the quality standards can use the trademarks free of charge. On this basis, increase support and encourage marketing and deep processing enterprises to become bigger and stronger. Yuanling free range chicken? Subsidize franchise stores according to standards, reward enterprises and individuals who have made outstanding contributions, and expand brand influence. Want to keep taking it? Government, enterprise and market operation? Actively participate in and hold agricultural products fairs, economic and trade fairs and agricultural fairs through other means to help enterprises and farmers seek cooperation and promote products.

5. Strengthen the construction of animal epidemic prevention system. The development of livestock and poultry industry can not be separated from the perfect xxx epidemic prevention system. It is necessary to focus on the development of leading enterprises, speed up the construction of standardized poultry breeding communities, establish and improve the epidemic prevention system for livestock and poultry in counties and townships, and provide technical guidance services to ensure the healthy development of aquaculture in the county.

At present, China's agriculture has entered a new stage of market economy and industrial structure adjustment. How to develop farmers' professional cooperative economic organizations and improve their influence, market competitiveness and anti-risk ability is one of the urgent issues for governments at all levels in China. By analyzing the development status of Wangjialing Chicken Professional Cooperative in Liangshuijing Town, Yuanling County, the development experience and problems faced by farmers' professional cooperatives were reflected from different levels, and suggestions were put forward to promote the healthy development of farmers' professional cooperatives.

First, the basic situation of Wangjialing chicken professional cooperative

1, development process. Wangjialing Chicken Professional Cooperative was established after the economic work meeting of the county committee in March 2008. In order to implement the meeting spirit of accelerating the villagers to get rid of poverty and become rich, the village supported it. Two committees? After research, it was decided that Wang Tiegang, the village director, took the lead, organized 13 villagers in Wangjialing village, and set up the first farmers' professional chicken cooperative in the county with self-raised funds of 1.32 million yuan. In July 2009, it passed the examination of county industrial and commercial bureau and county animal epidemic prevention department. Handle the business license and legal person certificate of chicken professional cooperative. Officially listed? Wangjialing Chicken Professional Cooperative? . Up to now, there are * * * members 122, and modern constant-temperature chicken coops 105 have been built, with a total construction area of 37,000 square meters. At present, there are scientifically caged hens 1 100000, of which 650,000 lay eggs, and the total assets of cooperative members reach 24 million yuan. With the continuous development of farmers, Wangjialing Chicken Professional Cooperative has reached the highest level in many provinces: the daily output of fresh eggs 1.600 boxes (360 eggs per box), which is the highest in the province. According to the current market wholesale price (average price) 1.75 yuan/box, the daily output value is 280,000 yuan, excluding the daily feeding cost 1.40 yuan/box, and the daily net profit is obtained. 20 1 1 year, cooperative members actively invested 2 million yuan to build four modern chicken brooding houses, which can produce120,000 chickens at one time (45 days), the highest in the province.

In the past four years, through the efforts of all members of Wangjialing Chicken Professional Cooperative, not only the members' money bags have swelled, but also the reputation of the cooperative has been affirmed by the provincial, city and county governments. 20 1 1 was rated as an advanced professional cooperative in the county, and 20 12 was determined as? Demonstration site of provincial farmers' professional cooperatives? . Comrade Wang Tiegang, chairman of the cooperative, was appointed by the county party committee and government, 20 1 1. Builders of socialism with characteristics? , county? Top ten outstanding young pacesetters? Wait a minute.

2. Organizational structure. The management organization of Wangjialing Chicken Professional Cooperative consists of the general meeting of members, the board of directors and the board of supervisors. The general meeting of members is the highest authority of the cooperative, and it is held once every six months or every year. One person, one vote? System. The functions and powers of the general meeting of members mainly include: formulating, amending and adopting the articles of association of cooperatives, and deciding on major issues such as the dissolution of cooperatives or the merger or joint venture with other cooperatives; Report on the work of electing or dismissing the board of directors and the board of supervisors; Discuss and decide on other major issues. The board of directors is the executive body of the cooperative, elected by the general meeting of members, and the chairman is elected by the board of directors. As the legal representative of the cooperative god, he presides over the daily work of the board of directors. The board of supervisors is the supervisory body of the cooperative, elected by the general meeting of members, and served by two or three members who adhere to principles, act fairly and have high prestige among the masses. Its main responsibility is to supervise the resolutions of the executive members' meeting of the Council and the articles of association of the cooperative.

3. Operating mechanism. Adopted by Wangjialing Chicken Professional Cooperative? Five unified points? That is, unified chicken raising, unified feed procurement, unified epidemic prevention, unified egg sales and unified brand packaging. On the basis of the five unification, family feeding is carried out. In 20 1 1 year, the cooperative has built four modern chick-rearing rooms, producing120,000 chicks at one time, which not only facilitates the members to raise chickens in different seasons, but also ensures the quality of chicks. The unified purchase of production feed not only avoids the risk of a single farmer buying fake feed, but also improves the negotiation ability in the production material market; Through unified epidemic prevention, the effectiveness of the use of epidemic prevention drugs is ensured, and the preventive effect is maximized; In order to ensure the quality of eggs, the cooperative has implemented the system of egg screening and grading, and strictly controlled the quality; Unified egg tray, unified packaging, unified publicity, unified? Wangjialing? Brands enter the market. Through unified brand packaging and unified sales of eggs, it not only enhances the cooperative's market development ability and expands from the local market to the foreign market, but also effectively avoids vicious competition among farmers to lower prices and improves product quality and market price. And the cooperative takes it? Scattered feeding? To a certain extent, the cross-infection of germs is eliminated, which is convenient for management and clarifies the responsibilities and rights of members. The cooperative passed? Five unified points? The operation mechanism organically combines pre-natal, mid-natal and post-natal services, and establishes a relatively perfect one-stop service system of introduction, breeding, defense and sales, which solves the problem of single farmers entering the market. Bottleneck problem? , reduce the blindness of production and sales, improve the ability to resist risks.

4. Profit model. The main profit source of cooperatives is that members directly sell qualified eggs to egg dealers through cooperatives. There is no price difference in the products sold by members. As much as they sell in the market, members will receive, and the price of their products will be guaranteed not to be lower than the average market price. During the whole sales process, the cooperative takes 1.5 yuan as the wages of its workers from every box of eggs of its members and every box of eggs purchased by the egg dealer.

Second, the problems existing in Wangjialing Chicken Professional Cooperative

Although the development of Wangjialing chicken professional cooperative is relatively smooth, it is still in the primary stage of development. Through investigation, it is found that the single financing method restricts the extension of the industrial chain. Low professional management level, high operating cost and low efficiency; The lack of professionals has affected the development and growth of cooperatives.

1, single financing means restricts the extension of industrial chain. As a new type of management organization, farmers' professional cooperatives are generally funded by the membership fees paid by farmers who join the cooperatives. The financial strength is very limited, the financing channels are quite narrow, and the contradiction of seasonal capital demand is very prominent. However, due to the unpredictability of the operation of professional cooperatives, commercial banks are often reluctant to issue loans to professional cooperatives for the sake of their own capital security, which makes cooperatives unable to extend the in-depth development of the industrial chain. For example, during the feeding process, a large amount of chicken manure produced by the chicken house cannot be treated. The cooperative originally planned to invest 4 million yuan to build a modern chicken manure recycling center. Processing it into organic fertilizer can not only be used as fertilizer for supplying vegetables in surrounding rural tea gardens, fishing grounds, orchards and greenhouses, but also avoid the pollution of chicken manure to the environment. However, due to the narrow financing channels, it has not been effectively implemented.

2. Low level of modern management, high operating cost and low efficiency. The internal control mechanism of the cooperative is relatively weak, the management level is simple and extensive, and the members are basically villagers, many of whom are relatives, which restricts the modernization process of the cooperative to a certain extent, resulting in the failure to implement some articles of association and some systems. At the same time, the development ideas of cooperatives are unclear, the processing and sales concepts are not really integrated into the tide of market economy, and there is a lack of fast and efficient information collection and publishing platform, which is not conducive to market competition.

3. The lack of professionals affects the development of cooperatives. The leading bodies of Wangjialing Chicken Professional Cooperative are basically village cadres or members with slightly outstanding quality, and their sense of cooperation, market and risk is not strong, especially professionals who know how to operate, know technology and are good at management, especially industry leaders who can drive industrial development. At present, the lack of professional talents has become a bottleneck problem in the development of cooperatives, and it is urgent to introduce experienced management and marketing talents, even compound talents who know technology, management and operation, to ensure the long-term development of cooperatives.

3. Suggestions on the Development of Wangjialing Chicken Professional Cooperative

Opportunities and challenges coexist. Through the difficulties and problems encountered in the development of Wangjialing Chicken Professional Cooperative, it is reasonable to believe that as long as the purpose of running the cooperative is strengthened, the internal management system is improved, the training of professional talents is intensified, and the financing channels are broadened, it is believed that the development of the cooperative will present a new chapter.

1. Increase government policy support and create a good development environment. Cooperative is a special enterprise established to promote the process of agricultural industrialization, solve the disconnection between agricultural products and the market, and enhance the market competitiveness of agricultural products. Its purpose is to increase farmers' income. The government should fully realize that supporting professional cooperatives means supporting farmers and agriculture and speeding up the transformation and implementation of government functions? Guidance, support and service? Function, in hydropower, land use, financing, technology, training and other aspects to provide necessary policy support for the development of cooperatives. In particular, it is necessary to strengthen information services on market supply and demand, effectively create a good development environment for farmers' professional cooperatives, and promote the sustained and healthy development of farmers' professional cooperatives.

2. Strengthen the construction of talent team to achieve sustainable development. The growth of knowledge and ability of cooperative members is the key to improve the management level of cooperatives, and the improvement of the level and ability of members and managers of farmers' cooperative organizations should be the source of development. Attention should be paid to the skills training of managers and farmers, and to the training of cooperative directors, management talents, accounting and marketing talents and farmers' professional skills. For example, Yuanling County signed a strategic cooperative relationship with Huaihua Vocational and Technical College on June 20 12. We can rely on the scientific research and teachers of vocational colleges to provide professional and technical training for the members of Wangjialing Chicken Professional Cooperative. At the same time, we can explore the establishment of a long-term mechanism, promote the employment system of college student village officials in cooperatives, and improve the reward and renewal policies, which can not only protect the labor and employment rights of college graduates, but also help cooperatives improve their management system, open up market sales channels, effectively mobilize the enthusiasm and initiative of both sides, let college students devote themselves to the modernization of farmers' professional cooperatives, and provide strong intellectual support for the sustainable development of cooperatives.

3. Expand financing channels and improve the development of industrial chain. First, it is necessary to establish a credit rating system suitable for farmers' professional cooperatives, formulate credit management policies suitable for farmers' professional cooperatives, and reasonably determine credit rating standards. Second, it is necessary to strengthen the reform of bank credit management system, improve the incentive mechanism of credit supply, and establish the internal restraint and incentive mechanism of banks; Third, according to the characteristics of the financing needs of farmers' professional cooperatives, we should innovate financial service products, solve their financing problems, make them have stronger vitality, and constantly promote and expand the healthy development of farmers' professional cooperatives. For example, Yuanling County, as one of the six pilot areas for the reform of the financial service system in China, should try first in terms of credit. The finance department and the financial department can set up working capital, which is managed and operated by the finance office and the agricultural office, and issue interest-free loans to cooperatives; You can also set up a loan guarantee center for farmers' professional cooperatives, imitating the loan guarantee institutions of small and medium-sized enterprises, and opening up a new way for farmers' professional cooperatives in China in financing.

4. Strengthen the self-construction of cooperatives and enhance their overall competitiveness. While the iron is hot, you need to be hard. Only cooperative society? Software? And then what? Hardware? Only by grasping both hands and being hard at both hands can the competitiveness of cooperatives be fundamentally improved. One is? Software? Standardization construction. Insist? By the people, by the people, by the people and for the people? Principle, improve and innovate the membership mechanism and dividend mechanism, standardize operation and scientific management, make financial disclosure on a regular basis, ensure the dominant position of members, and establish a closer interest linkage mechanism with members; And second? Hardware? The replacement of. Through the guidance of the government, we should update the equipment in time to avoid being eliminated in the long-term fierce market competition, and let the cooperatives fully realize what it is like to lack the necessary hardware facilities and advanced equipment. A clever woman can't cook without rice? We must take the road of scientific development. At the same time, vigorously implement the brand strategy, firmly establish brand awareness, encourage cooperatives to declare organic and green food, add a product trademark registration, and strive to? Wangjialing? Egg brand has become a well-known brand.

Investigation report on chicken breeding Part III: Basic situation

Under the leadership of Gao Feng Town Party Committee and Government, Kwok Wah Koo contracted the original Baisha Hatchery in 2002 1 month and established Gao Feng Town Chicken Hatchery. Company+farmers? Develop local high-quality chicken production. It is planned to develop 5 varieties of local high-quality native chickens, each with 600 chickens. The breeder hatchery adopts modern high-tech management, implements strict epidemic prevention system, and carries out comprehensive immune monitoring and dysentery purification for breeder chickens, thus realizing? Strong disease resistance, high survival rate, fast growth, delicious taste and high economic benefits? The quality of first-class chickens. At present, the hatchery has hatched the first batch of more than 6,700 chickens, and there are 9 large-scale farmers, of which the largest number is 2,000 raised by Zhang Deping of No.6 Community, Yuejiang Village, Wudong Town, and the rest farmers are around 500, concentrated in Hongxing Village, Gao Feng Town. Through the visit to these farmers, their breeding situation is generally good and their survival rate is high. Farmers are full of confidence in this and seem to see the hope of success.

Second, the existing problems

1, technical guidance can't keep up. Through interviews, most farmers (except a few who have raised chickens before) only have a hobby of raising chickens and have no breeding technology. Even farmers who have raised chickens are only raising chickens according to some of their old methods. Therefore, they urgently need the guidance of professional and technical personnel. But at present, there are only 1 technicians in the whole chicken farm in Gao Feng Town, and he is also responsible for the management of the farm. In the face of scattered farmers, he has become powerless. Since the first batch of chickens were handed over to farmers, he hardly went to every household for technical guidance. Most farmers raise them carefully according to their own old methods.

2. Feeding behavior is short-term. Some farmers go to the chicken farm in Gao Feng Town to buy chickens because the farm promises them that they can sell chickens on credit, ensure that chickens have a high survival rate and grow fast, and they can be slaughtered in 2-3 months, and the farm can buy chickens and recover the cost when they buy them? , solved the farmers? Difficult to survive? 、? Difficult to sell? Worried. However, at present, the farming method of farmers is actually native chicken farming, and the quality of the chickens can not be guaranteed. This kind of chicken can only occupy the market for a period of time at most. Once consumers find that it is a kind of native chicken, it is difficult to guarantee a good market. At that time, it will be difficult to fulfill the promise of planting farms, and farmers will fall into it again? Difficult to sell? Situation, loss of enthusiasm for feeding.

3. Unrealistically talk about scale. Nowadays, most farmers have a hobby of raising chickens and don't know much about the technology of raising chickens. Moreover, through field observation, some farmers simply do not have the environmental conditions for large-scale farming. They just believe in the propaganda of farms and gain benefits by scale. Through investigation, most of the first batch of farmers raised about 500, up to 2000. When did such a large scale appear in the breeding process? Chicken plague? And other diseases, it is difficult to get technical guidance from farms. What will they do and what kind of losses will they cause?

4. The feeding cost is high. One is because farmers lack feeding experience, and feed is wasted in the feeding process. Second, because farmers only pursue short-term fattening in the feeding process, they do not calculate the feed cost of feeding and carry out the breeding of excellent native chicken varieties.

Third, countermeasures.

1, strengthen publicity and education, and raise awareness. The purpose of developing native chicken is to meet people's living needs and ultimately increase farmers' income. With the improvement of people's living standards, people like pure native chicken. Only pure native chickens can occupy the market well. To ensure the quality of pure native chicken, it is necessary to cultivate native chicken. Otherwise, it can only be a short-term feeding behavior, and at most it can only earn a little money from the first or second batch of feeding, so it is difficult to ensure scale and industrialization.

2. Strengthen technical guidance and enhance farmers' confidence. Farms must be equipped with more professional and technical personnel. After chickens are released to farmers' homes, we should always observe the growth of chickens and give some technical guidance at any time, so that farmers can always be full of confidence and enhance their enthusiasm for feeding. Otherwise, because one family is damaged, several families are afraid.

3. Strengthen business training and improve business quality. No matter how many technicians can give farmers some technical guidance, it is impossible to raise them on the spot. Therefore, it is necessary to carry out some routine business training for farmers, improve their professional quality, and let some common diseases be dealt with in time during the feeding process.

4. Establish breeding associations to drive farmers to get rich. The purpose of establishing an association is to let its members exchange information and seek common development. First of all, we should let some farmers who have a hobby of raising chickens and are already raising chickens become the first members of the association, so that they can drive the surrounding farmers to join the association and become members, thus expanding the scale of breeding. Through the form of association, they are encouraged to exchange their feeding experience, explore feeding techniques, curb market risks and reduce feeding costs. It is necessary to establish associations to realize the integration of chicken industry and drive more farmers to become rich.