What is the origin of Wahaha?

-effort 1987 Wahaha, the distribution department of Hangzhou school-run enterprises, was founded. Zong, the founder of Wahaha, led two retired teachers to start a business, borrowed 6.5438+0.4 million yuan, and earned a penny by selling other people's soda, popsicles and stationery paper. In the second year, I processed oral liquid for others, and in the third year, I established Hangzhou Wahaha Nutritional Food Factory. According to the theory of "homology of medicine and food" in traditional Chinese medicine diet therapy, I developed and produced Wahaha nutritional oral liquid for children, which solved the problem that children didn't want to eat. With the exact effect and the advertisement of "drink Wahaha, eat fragrant", the product became an instant hit and swept the country. 1990, the output value of Wahaha, which has only been in business for three years, has exceeded 100 million, completing the initial primitive accumulation, and the economic miracle that happened on the primary school campus has begun to attract widespread attention from society and governments at all levels.

-turning point in history 199 1 With the support of Hangzhou, Wahaha Nutritional Food Factory, with only 100 employees and more than 60 million yuan in bank deposits, resolutely merged Hangzhou Canning Factory, one of the national key cannery enterprises with more than 60,000 square meters of factory buildings and more than 2,000 employees, and set up it at a cost of 80 million yuan. Since then, Wahaha has gradually stepped into the road of scale operation.

-Light of the West 1994 Wahaha participated in counterpart support for the resettlement construction in the Three Gorges reservoir area, merged three poor enterprises in Fuling and established Wahaha Fuling Branch. With mature products, mature technology and mature market, supplemented by strong financial strength and Wahaha's inherent brand advantages, Fuling Company has opened up the situation in one fell swoop, and its output value and profits and taxes have increased rapidly year after year, becoming one of the largest counterpart support enterprises in the Three Gorges reservoir area and one of the top 50 industrial enterprises in Chongqing.

Since 1997, Wahaha has built more than 40 holding subsidiaries in 26 provinces and cities, including Yichang, Hong 'an, Guangyuan, Jilin, Jingyu, Shenyang, Changsha, Tianjin, Gaobeidian, Hebei and Chaohu, Anhui, and achieved good economic benefits. The output value of foreign subsidiaries accounts for nearly half of the whole group company. Not only has it become a "locomotive" to promote local economic development, but it has also enabled Wahaha to sell real estate and develop into the largest and strongest beverage enterprise in China, achieving a "win-win" and a win-win goal.

Wahaha's counterpart support and counterpart poverty alleviation work have been affirmed and appreciated by the CPC Central Committee and the State Council, and central leading comrades have visited here successively.

-Strategic Cooperation 1996. The company invested part of its fixed assets to establish five joint ventures with foreign companies, such as Danone Group, which is one of the world's top 500 companies and ranks sixth in the world food and beverage industry, and insisted that the joint ventures are not famous brands. China has made every effort to operate and manage, introducing 45 million US dollars of foreign capital at one time, and successively introduced a large number of production lines with the world advanced level in the 1990s from Germany, the United States, Italy, Japan, Canada and other countries.

-Challenge Liangle 1998. After more than ten years, Wahaha feels full-fledged and qualified to compete with the world's big brands. After more than two years' careful research and development, it launched "China people's own cola-Wahaha is very cola", which took the initiative to carry the banner of national industry in the beverage industry and challenge international brands. Since/KLOC-0 was put into production in May, 1998, Coca-Cola has sprung up everywhere, with an annual production and sales volume of over 600,000 tons. It has formed a tripartite confrontation with Coca-Cola and Pepsi-Cola, which broke the predictions of some people that Coca-Cola was "very cola and doomed" and "very cola and ridiculous" when it was introduced into the market, broke the myth that Coca-Cola was invincible, and inspired the courage and confidence of national brands to participate in international competition.

The successful development and promotion of Coca-Cola has further consolidated the cornerstone of Wahaha's development, improved its popularity and reputation, and opened up a brand-new field for Wahaha's development in the new century.

-Diversified Development In 2002, Wahaha continued to adhere to the corporate purpose of bringing health and joy to children in China, and chose the children's wear industry closely related to children's life and growth as the starting point for cross-industry development. We introduce European and American designers, enter the children's wear industry with first-class equipment, first-class design and first-class fabrics, organize production according to international "environmental protection standards", and attract customers from all over the country with zero joining fee. The opening of the first batch of 800 children's wear stores in China has become one of the largest children's wear brands in China, which initially shows Wahaha's confidence and determination in cross-industry operation, laying a foundation for building a new fulcrum for enterprise development and further marching into diversified enterprises.

After entering the new century for the third time, Wahaha has strong independent product research and development capabilities and technological innovation capabilities. With strong financial support, Wahaha has a strong core competitiveness by introducing the most advanced international production equipment technology for digestion, absorption and re-innovation. At the same time, through independent research and development of a series of innovative products such as nutrition express, we will open up more markets and realize scientific development, and our leading position in the industry will become increasingly stable. At present, Wahaha is constantly expanding its investment scale, constantly innovating independently, and striding forward towards the goal of the world's top 500 enterprises!