The mainstream brand of hipsters

Edison Chen, the godfather of Asian trends, founded his own fashion brand Clot in Hongkong in 2003, and personally participated in fashion design, materials and other aspects, becoming the first fashion brand in China, and also having a certain influence internationally. Clot is a lifestyle company, which not only creates street fashion clothes, but also cooperates with many well-known brands to create all kinds of novel and cool jeans, shoes and dolls (the most famous one is Brick's ever-changing bear). Clot also makes his own music and videos and plans parties; Help some brand companies in Hong Kong to do creative consulting, such as Nike and Pepsi.

Clot often cooperates with some international brands to produce products, such as Bape and Levi's.

(Levi's), NIike, LACOSTE, Pepsi and other brands. Brand slogan: Paul Frank is your friend.

The brand logo is a big-mouthed monkey named Julius. There are many kinds of products, including ordinary clothes, pajamas and underwear ... Little Miro is BAPE's brand.

BAPE's full name is, which means an ape who lives in ease. The most famous brand slogan also comes from movies. Like other designers in Harajuku, NIGO graduated from Tokyo Institute of Culture and Fashion, but BAPE's LOGO was not designed by him, but by an important figure in Harajuku culture. A good friend of Nao Tomomi, a famous illustrator, also likes the movie Planet of the Apes-Skate Thing-nicknamed skateboarding-and spent a week designing it. BAPE is based on the head of an ape-man, but it is ever-changing. How is it possible to describe it with only one cool? However, bape's success is not only personality, but also attitude. Comme des Garcons is French, which translates from Chinese as "like a little boy". Comme des Garcons is abbreviated as "CDG". The brand name Comme des Garcons is the positioning and naming of her clothing brand by Japanese designer Rei Kawakubo. Rei Kawakubo (English name: Reikawa Kubo), a Japanese female designer who developed in France, used "Comme des Garcons" to express her understanding of fashion and design concepts. (French "Comme" means "how" and "like", and "Comme des Garcons" means being a boy and "like boys") Rei Kawakubo is called "an alternative designer" because of his original avant-garde image, which combines the concepts of the East and the West. Rei Kawakubo is the godmother of Japanese fashion.

In addition to fashion and accessories, Rei Kawakubo has also invested a lot of energy in visual design art, advertising and storefront decoration design. Rei Kawakubo believes that all these fields are actually different parts of a vision, so they are intrinsically and inextricably linked. Rei Kawakubo's "Castle Peak" store in Tokyo is famous for its sloping glass roof decorated with blue dots, which is a masterpiece designed by Rei Kawakubo and another architect. Levi's is one of the most famous brands in western America. 1853, LeviStrauss, a young Jewish businessman, tried to make a batch of trousers with low waist, straight tube and small hip circumference to deal with the backlog of canvas and sell them to gold miners in San Francisco. This kind of trousers is very popular because it is stronger and more wear-resistant than cotton trousers. Therefore, Li Wei simply opened a company specializing in the production of canvas overalls, and took its own name "Levi's" as the brand, and the myth of Levi's began.

1873, Strauss obtained a registered patent for fixing trousers seams with impact nails. 1890, Levi's first pair of plus-size jeans, the world-famous 50 1 is its first pair of jeans. From 65438 to 0936, Levi's began to sew a small red flag with the words "Levi's" on the back pocket, which became its future Levi's brand logo. French street sign, 1999, founded by Aurélien Arbet and Jérémie Egry, launched a fashion series in 2007.

In the fashion world, it is famous for the combination of graffiti art and fashion design, and it is the first to try to cooperate with creative pioneers in other fields such as art, graphic design and photography. They constantly try the mixed art of graphic design and clothing design, and hixsept thinks that clothing is a medium. ROXY is a famous leisure brand owned by Quiksilver, which mainly provides clothing, accessories and related products for young people.

The unique brand spirit of Quiksilver. The design style is simple and atmospheric, with bright colors and bright lights. The seemingly casual storefront display is actually original, with surfboards, skateboards and other plate-like equipment embellished, which embodies the fashion concept of fast leisure life clothing. Osaka brand in Tokyo, Japan. A popular street cowboy brand founded by designer Hidehiko Yamagen,

EVISU, which has attracted the attention of fashion circles in Europe at present, has always been the expectation of street tasters in Taiwan Province Province to introduce brands! Akademiks AKA for short

The designers of Mecca, Nikeacg and 10 Deep are the same as Akademiks. Because of the design background of the three brands, Akademiks' style is not limited to Hip-Hop, it has a broader design space. Akademiks brand combines street culture, hip-hop culture and outdoor culture, and the three cultures are integrated together. Glasses brand.

Paying attention to the latest trends and keeping up with the emotions of young people are the famous characteristics of Heizi Lop. Youth, cities, trends, and high technology-this is the Heizi Loop. This innovation line is like its powerful fulcrum. Constant innovation keeps her at the forefront of the trend and keeps pace with the times in the ever-developing world. KOOMEE, registered as Kumi in Chinese, is a designer-led picture frame brand, which originated in Hong Kong. As the leader of personalized fashion glasses, KOOMEE has always occupied all the high-end markets at home and abroad, and is the best choice for many hipsters. And its success lies in its insistence on quality. Even in today's mechanization, Jam Z, the chief designer of KM, still insists on manual originality, takes POP Popism as the code of conduct, inherits the genes of Japanese handmade glasses, combines China people's spiritual ideals with western design concepts, and pours oriental art into each pair of frames from the handcrafting process, thus achieving a simple and modern sound.

Slogan: I won't be me in the next second, Komelf! A famous street brand with a history of more than 20 years.

Pierre Andre, the founder, was born in Paris, France, and later immigrated to California. He was keen on skateboarding when he was young. He won the French national champion and the world champion successively, and then founded a company to make board shoes.

At present, ETINES has a complete product line, such as clothing, capsules, accessories and so on. , but still take the board shoes as the main product, covering adults, men and women, teenagers, young children and even babies. Gaojie men's wear brand was founded in 1990.

Now it belongs to Gruppo Industra Moda Corporation in Italy, and its brand is targeted at men aged 25-35, with more than 90 stores in France and Italy. The consistent design concept of STAGE is that the trend is equal to zero (none), and STAGE is equal to you and you. Simply put, it is "the trend is equal to zero, and STAGE is equal to you". The brand was founded in 2006, and the stage design team led by artist Show Lo continuously injected innovative ideas into street fashion design. In addition to original brand products, we also cooperate with international brands. Following the joint venture with Disney in 2008, the Spongebob cooperation plan was launched in July 2009, which pushed the brand positioning to internationalization. The brand has successfully opened branches in mainland China, Hong Kong, Singapore, the United States, Canada and Australia.