Network marketing mode

Network marketing mode, what are the network marketing modes? Generally, it is mainly divided into the following four types:

online sales

Mainly suitable for clothing, cosmetics, jewelry, food, daily necessities, toys, household items, maternal and child, cultural and sports books, digital home appliances, health care and other fast-selling products. Of course, it is not absolute, and it is also possible to sell bulk commodities such as cars online.

Generally speaking, these categories are generally a single brand or several brands. Such brands or manufacturers can directly realize sales transactions through the Internet, or conduct online distribution, and recruit small sellers or shops to sell online.

Pay attention to the impact of online channels or online sales on the original offline channels or terminals. Cai Gentan's personal experience is to develop online products, separate online products from offline products, or simply use brand-new brands, which requires comprehensive weighing of advantages and disadvantages.

Cai Gentan reminded small and medium-sized traditional enterprises not to be hot-headed and blindly build their own B2C network platform. Because the overall operating cost of independent B2C is huge, and because the manufacturer's brand is single, there are few products, the audience of the website platform is small, it is difficult to promote, and the website viscosity is small, it is difficult to buy repeatedly. Unless you are a circulation enterprise with good strength, you can build an industry B2C portal, or you can build an enterprise with strong strength and high brand awareness, such as Belle Group, alas.

Otherwise, Tan Caigen suggested relying on platforms such as Taobao, Paipai and Zhuo Yue. Although the competition is also great, after all, most of the online shopping traffic is aggregated, and various platforms provide a large number of tools, simplifying operations, reducing investment and improving efficiency. Enterprises still have great opportunities as long as they make differentiated features with their heart.

The core of online marketing of online sales enterprises is the sales conversion rate, which needs to be improved from the whole supply chain. Only by comprehensive planning such as product quality, product planning, brand planning, website (online shop) platform animation, commodity operation, promotion activities, online communication and promotion, warehousing, logistics and distribution, and financial evaluation can we achieve good results.

Businessmen join and wholesale transactions.

This is a traditional enterprise, which used to distribute consumer goods. It uses the Internet to find agents, wholesalers, distributors, sellers, or join chain enterprises, or engage in foreign trade, etc. to find and contact target customers through online marketing.

For example, alas, the rapid development in 2006, 2007 and 2008 is one of the reasons for attracting investment by using online marketing. From several stores in 2005 to more than 2,000 stores in 2008, franchisees mainly rely on online promotion.

Another example is Bai Peng Bio-company, which Tan Caigen worked for in 2009, mainly produces and sells black toothpaste. Also rely on the network to promote investment, so that enterprises can come back to life and develop rapidly. The brand-new project planned by Caigen Tan, the first black shop in China, takes online retail as the breakthrough point and physical store agents as the development core, and finally realizes leap-forward development.

Generally speaking, those who used to rely on franchise chains to be wholesale distributors can get faster development with the help of the Internet.

The core of this model is the website, and the sales force and customer experience of the website determine the final conversion rate. Of course, website promotion and sales during offline interviews are also key links. The network communication strategy of this model: first, based on search engine; The second is to find the target customer circle and actively spread and promote it; Third, relying on industry platforms or B2B platforms.

It should be noted that there is still a big difference between product wholesale or agent recruitment and project franchise chain, and various strategies are also different.

Online communication+offline transaction

Generally speaking, traditional enterprises that provide intermediary services, direct services and sales and procurement of bulk industrial products belong to this type.

This model is similar to the investment promotion or trade wholesale model in form and strategy. Basically, it is difficult to make a direct transaction online, and it takes many times of communication or offline communication to make a transaction. However, there is one biggest difference between the two models: the object invited to join is not the end user, but will generally be sold many times in the future, and the target object is to make money; The target object of this model, whether enterprises or individuals, is the end user. Although there are follow-up services, they are generally sales (some types include repeated purchases or recommended purchases).

For example, the investment immigration project of Yangfei Group operated by Tan Caigen belongs to the type of online communication+offline transaction. The network can only provide the contact information of intended customers and leave a good image for customers. The transaction requires many times of contact and communication with investment immigration consultants, as well as the services of many subsequent departments.

Similar to the mode of attracting investment, the core of online marketing of online communication+offline trading mode is website transformation, and the communication strategy is based on search engines and industry circles.

Brand communication and promotion

This model is generally faced with mass groups, and the website may not be very important for this model, and some may not even need a website. Its main purpose is to spread brand value through the website and assist offline sales. General consumer goods enterprises are suitable for this model. For example: car manufacturers, the well-known Wang Laoji store case and so on. Due to their own considerations or the difficulty of online transactions, enterprises regard the network as a medium rather than an e-commerce platform.

They mainly use portal advertisements, interactive activities, topic hype or blogs, SNS, Weibo and other tools and methods to expand brand influence.

Network is a brand-new media platform different from traditional media. Interaction and topic are the core of network communication, and in-depth study of netizens' psychology and network culture is the core of this model.

The above four modes are the main ways for traditional enterprises to help enterprises develop with the help of online marketing, and there are also more non-mainstream modes and mixed modes. For example, the network is used to provide after-sales service to customers, and for example, telecommunications companies have both ordinary services and direct sales, as well as brand promotion and network service products. But in general, especially for small and medium-sized enterprises, these four models are the main ones.

Traditional enterprises need to combine their own characteristics, fully consider various factors, do a good job in network marketing planning in advance, comprehensively weigh and plan from project planning, strategic planning, creative divergence and other aspects, make clear what they want to achieve by using the network, and then build a suitable network marketing system. Only in this way can we truly control the internet and succeed with the help of the internet, otherwise everything will be a cloud.

DFEAS network marketing mode DFEAS mode, AIDMA mode and AISAS mode are called three marketing modes. Wang Fupo said it was put forward. The contents of DFEAS are as follows: demand demand-> find find-> Evaluation evaluation->; Action-> Share, share.

Is the online marketing model the same as the online marketing model? Well ~ ~ ~ should be the same statement, how can it become two statements? . .

The mode is relatively large, and the mode is relatively specific.

The difference between Internet marketing mode and traditional marketing mode Internet marketing is an integral part of an enterprise's overall marketing strategy, which is carried out to achieve the overall business objectives of the enterprise. Internet is the basic means to create various activities in the network marketing environment.

What is the network marketing model requires a lot of professional knowledge. Let's talk about how to understand online marketing from several aspects:

1. Build a marketing website dedicated to selling things (not an information publishing website, let alone official website).

2. Make a network promotion plan suitable for your own product sales to obtain accurate marketing flow.

3. Choose on-line marketing as powerful as Leyu.

4. Cultivate professional network sales staff.

5. Develop a set of online marketing words and processes suitable for your own product sales.

6. Arrange special posts to regularly analyze the effect of online marketing, and constantly optimize the whole marketing link according to the effect.

What is the network marketing model? The key to online marketing is to understand the habits and psychology of netizens and know how to use various skills to create excitement, thus attracting a lot of attention. There may be false elements in the case content, which is not desirable, but it is very important to figure out the psychology of the online public, which is the basis for developing online marketing. For enterprises, network marketing needs to consider the thinking of enterprises. Some friends are very familiar with the network, but have little or no contact with traditional enterprises. It is very bad to help enterprises with their knowledge and years of network.

You can go to the professional platform "Creative Weibo official website" to directly see how others are marketing in it, which is the most direct. . . If you encounter any problems, you can also go to "Creative Weibo official website" and search for "Creative Weibo official website".

Which network marketing model is the best? What suits you is the best, and so is the choice of online marketing model. According to the specific situation of the enterprise and the marketing budget. Gobi Media is the leading integrated marketing organization of new media in China.

What are the online marketing models? What is network marketing? Many people think that website optimization is network marketing. This understanding is too one-sided. Website optimization is a means of network marketing, which is a series of marketing activities under the network environment. Today, Rui Qi, an expert in website construction, will analyze several modes of network marketing, and I believe everyone will have a deeper understanding of network marketing after reading it. Network marketing mode 1. This model of online sales is suitable for fast-moving industries such as clothing, electronic products, food, daily necessities and cosmetics. Generally speaking, these categories are generally a single brand or several brands. Such brands or manufacturers can directly realize sales transactions through the Internet, or they can conduct online distribution and recruit small sellers or shops for online sales. Today, e-commerce companies such as Taobao, Tmall and JD.COM are successful models of this model. Many small and medium sellers are gathered on these platforms, which is one of the most typical online marketing methods. Network marketing mode II. This model of brand promotion is generally faced with the masses, and the website may not be very important for this model, and some may not even need a website. Its main purpose is to spread brand value through the website and assist offline sales. General consumer goods enterprises are suitable for this model. For example: car manufacturers, the well-known Wang Laoji store case and so on. Due to their own considerations or the difficulty of online transactions, enterprises regard the network as a medium rather than an e-commerce platform. They mainly use portal advertisements, interactive activities, topic hype or blogs, SNS, Weibo and other tools and methods to expand brand influence. Network marketing mode 3. Online communication+offline transactions Generally speaking, traditional enterprises that provide intermediary services, direct services and sales and procurement of bulk industrial products belong to this type. Basically, it is difficult to make a direct transaction on this kind of service online, and it takes many times of communication or offline communication to make a transaction. Network marketing mode four. Merchants joining and wholesale Generally speaking, those who used to be wholesale distributors by joining chains can get faster development with the help of the Internet. The core of this model is the website, and the sales force and customer experience of the website determine the final conversion rate. Of course, website promotion and sales during offline interviews are also key links. The network communication strategy of this model: first, based on search engine; Second, find the target customer circle and actively spread and promote it; Third, relying on business platform or B2B platform. No matter what kind of network marketing model can help enterprises to broaden their product sales channels, so enterprises should choose the appropriate network marketing model according to their own characteristics, as long as the positioning is accurate and professional operation is added, they can be greatly improved from the network.

Do you really want to subvert the online marketing model by "creating a mega-marketing alliance"? No First of all, it is understood that this is just a strategy implemented by * * * in Zhuhai. To put it bluntly, you also engage in online marketing, and I also engage in online marketing. Why don't we do it together? Many hands make light work, and * * * will give you support and resources. This is also a local policy of benefiting the people, with strong regional characteristics. Network marketing is a marketing model and a natural product of industry development; It is impossible for a local development policy to subvert the online marketing model.