Stars support Xinjiang cotton. Wang Yuan and Li Xian, the spokespersons of the brands involved, have made no move. Zhang Yixing is lying at gunpoint.

In recent years, foreign brands have continued to earn the attention and money of Chinese people, but secretly pretended to be nonchalant and followed some steps to discredit China. Once their deeds are exposed, the Chinese artists signed by these brands to cooperate will become the focus of public opinion.

HM, Nike, Adidas and other brands have a huge market in China, but these brands boycotted cotton from Xinjiang based on some unfounded statements. This move directly angered domestic consumers.

When celebrities who are brand spokespersons and partners face this situation, most of them choose to put the country first. Huang Xuan, Song Qian, and Lame Yoko have successively spoken out, saying that they have ended their cooperation with HM.

After the Nike brand broke out and issued a statement similar to HM, Wang Yibo and Tan Yunsong also immediately issued a statement announcing the termination of their contract, and emphasized that the interests of the motherland are above all else.

Celebrities and artists in the industry also expressed their attitudes on the Internet for the first time. More than 50 artists, including Tong Liya, Xiao Zhan, Cai Xukun, Gong Jun, Reyza, Yu Mengyu, Hanikezi, Ai Re, Aifugeni, Yu Shuxin, Yu Yan, Lu Keran, Zhao Xiaotang and An Qi, have reposted to support Xinjiang. of cotton.

Among them, Gong Jun, who became popular because of "The Order of Mountains and Rivers", posted a message of support for Xinjiang cotton on Instagram, expressing his attitude to the world.

Of course, some of the celebrities expressed their attitude by supporting domestic brands. Chen Xuedong and Zhang Xinyu showed their attitude by posting relevant content about the Li Ning brand. Li Ning has always written Xinjiang cotton on its labels, a move recognized by most netizens.

Naiwan also just announced the removal of his single "PUMA", and posted, "The country's position comes first. I have removed the single "PUMA" that I created in 2017 and refuse to do anything to the motherland. All malicious words and deeds and any edging behavior that endangers national interests.”

Internet celebrity Ding Zhen, who is an employee of a state-owned enterprise, also immediately deleted his daily routine of wearing Uniqlo clothes to express his attitude through actions. .

Hu Bing’s studio issued a solemn statement and removed 50 items from related brands. Hu Bing also expressed his position in his fifth space capsule.

Some brand spokesmen are in an embarrassing situation

In fact, with H&M’s boycott of Xinjiang cotton incident as the trigger, netizens searched the picture and found that Adidas, Uniqlo, GAP, Flia, Newbalace and other brands also There have been similar official statements.

This is really worrying for fans. Yi Yang Qianxi is the brand spokesperson of Adidas. Fans have gone to Yi Yang Qianxi’s studio to leave messages asking their idol to terminate the contract.

The same situation happened to Wang Yuan. As the spokesperson of Uniqlo, he also became the target of persuasion by fans. It has to be said that fans are more self-conscious than idols.

Li Xian, as the spokesperson of Puma, was also implicated, but Li Xian set up Weibo to be visible for only half a year after going online. Perhaps Li Xian hasn't figured out how to respond to this incident, or he is waiting for the brand's response before making a decision.

This incident has also triggered discussions among netizens about celebrity endorsements. When problems arise with the brand, whether to terminate the contract immediately or wait silently for the brand's explanation depends on the situation.

Regarding this issue, Zhang Yixing has undoubtedly become the focus of discussion. He has always been considered a patriotic young man, but the brands he endorses are often in trouble. When it came to the CK brand's position, Lin Yun immediately terminated the contract, but Zhang Yixing did not terminate the contract and is still the spokesperson of the brand.

Some netizens did not quite understand Zhang Yixing’s behavior, but others thought it was nothing to discuss. At that time, the CK brand itself had a translation problem and had already taken the initiative to apologize. It was acceptable for Zhang Yixing not to terminate the contract.

In fact, apart from the embarrassment of these spokespersons, the most painful thing is the Chinese migrant workers of these brands. In the Adidas live broadcast room, a female anchor went on the live broadcast but did not speak. Even if she wanted to say it, she would be boycotted by netizens, but she couldn't broadcast it. After all, it was her job.

It is not easy to be a worker.

There is nothing wrong with boycotting the brands involved, but please don’t be embarrassed to hit workers. After all, it’s all about making a living.

As for celebrity spokespersons, let us wait and see what choices they will make!