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A brief history of crock
When Wallet's mother died in 2008, these memories took on new meaning. This crocodile coat was stored for several years, but it finally returned to the kitchen. Now, she dips this small pot in the hot artichoke in the football match. In order to impress my mother,
Nearly 80 years after the patent was issued, this pot continues to occupy a warm position in American kitchens and people's hearts. For Paula, director of public works at the National Museum of American History in Washington, D.C.? For Paula Johnson, the ubiquity of crocks adds to its charm. When Johnson returns to her hometown of Minnesota for a family dinner, she will see a long row of self-help pots and pans.
"The idea of being able to produce something quickly without getting a lot of things dirty, whether it's preparation or cleaning, is a long tradition," Johnson said.
Irving Sharpsen's "Cooking Equipment, 1940 65438+ was patented on1October 23rd. (U.S. Patent 2 187888) The story of crock began in Vilnius, Lithuania in the 9th century. Werner was once called "Jerusalem in the North", which attracted a large number of writers and scholars. There, Jewish families prepare meat, beans and vegetable stews before Friday evening to celebrate the Sabbath. When the ingredients are in place, people take their crocks to the bakery in their town, especially those ovens that are still hot, and they will slowly cool down overnight. In the morning, low and slow waste heat will lead to a stew called cholera.
Owen Xiasen learned this tradition from a relative long before he invented the modern slow cooker. Nathan was born in New Jersey on 1902, where he was with his brother Meyer, and later he had a sister, Sadie. His mother, Mary, immigrated from Russia to the United States, left Jersey City for Fargo, North Dakota after her husband died, and finally crossed the border into Winnipeg, Manitoba, to help Meyer avoid being drafted during World War I. Owen Natsumson studied electrical engineering through correspondence courses since he was a child, and later returned to the United States, especially Chicago, to become the first Jewish engineer in a western electric company.
Duck Cholent (Deb Lindsey for He Washington Post/Getty Images) When he was not at work, Nachomsson discovered his passion for invention and even passed the patent lawyer exam himself to avoid hiring a lawyer. With the passage of time, Nachomsson was able to start his own company-Naxon Public Utilities Company, where he devoted himself to honing his inventions all day.
Nachomsson's inventions, such as his electric frying pan and his early versions of modern lava lamps, found appeal in shops and homes. His telecom logo laid the foundation for the electronic news scroll bar, which lit up major cities and provided headlines and stock trends for passers-by. The most famous is the "zipper" in Times Square. )
According to Natsume Soseki's daughter Lionel, her father's numerous inventions proved his curiosity and determination to solve problems. In their family, the slow cooker is a way to solve the high temperature in summer, so that their family can cook in the oven without defecation. Nachumsohn applied for a patent on May 2 1, 1936, and was approved on May 23 1940.
Nachomsson's slow cooker went on the market in the 1950s more than ten years later, although the reason for the delay was not clear. At that time, Slow Pot seemed unlikely to make Nathan famous, although it did highlight another important development in his family life-a new name. 1945, World War II put the unforgivable focus on Americans, using German names, prompting Sharpsen to shorten his surname to Naxson. This explains why Nachumsohn's first slow cooker is called Naxon Beanery, which is a short cooker with a lid and a heating element around the inner cavity to promote cooking.
1970 When Naxon retired, he sold his business to rival manufacturing in Kansas City for cash, which marked a turning point in the history of this pot. According to the then President isidore H Miller, Naxon Beach was almost forgotten at that time. As competitors integrate Naxon Utility Company into its larger business, the task of its domestic team of economists is to test the versatility of Naxon Bean Factory.
At the 197 1 Chicago National Household Products Exhibition, competitors announced their newly renamed version of Naxon Beanery. This equipment is called "crock". It has a new name, a brand-new appearance and a professionally tested recipe. Home cooks are eager to take their crocodiles home. These crocodiles have obvious colors of the 1970s, such as Fengshoujin and avocado. Advertising activities, coupled with word of mouth, promoted sales from 197 1 year to an astonishing $93 million four years later.
At about 1974, Pennsylvania residents Robert and Shirley Hunter received Shirley's mother Martha as a Christmas present for his competitor Crockport. It is now part of the collection of the National Museum of American History. (NMAH) It was during the initial boom that Robert and Shirley Hunt received their own avocado crock as a gift. Today, the crocks displayed in the National Museum of American History have cooked the favorite meals of Pennsylvania families, such as halushki, a rich Polish dish made of cabbage, onions, garlic and noodles.
Johnson said that these meals are home-cooked, and strengthening and nutrition are the basis of crock's position in American food culture. With Penny's rapid introduction of time-saving technology into the market, the relationship between crock and food in the United States has ushered in a sad moment. The crock is equipped with Tupperware, microwave oven and frozen dinner, all of which promise to provide greater convenience for working women and their families. In fact, an advertisement published in * * * by 1975 clearly marked this pot as "very suitable for professional women". Meanwhile, chefs such as Alice Waters and Julia Child encourage home cooks to adopt fresh ingredients and professional cooking techniques. Williams Sonoma began to provide special cooking utensils for family chefs from 1956, and the arrival of Suratair from 1972 also joined the ranks. The "Return to the Land Movement" refused to process food, but urged Americans to rediscover the value of gardening and handicrafts.
"This is only part of the background of the changes in our diet after the war," Johnson said. "There are clues to technology and innovation, as well as clues to different ideas for producing and preparing food." This jar seems to span these two angles. "Crock is one of the examples of a brand, which has aroused heated discussion among many people nationwide," Johnson added.
It is a multi-purpose appliance, and most crock recipes don't need any special equipment or knowledge. Although some recipes, such as cocktail Weiner and cherry pie mixture, Oualett remembers that it needs a lot of processed ingredients, and jars can also be used to prepare fresh ingredients with little effort. Nowadays, modern cookbook websites like Kitchn obviously combine technology with the mentality of returning to China, encouraging home cooks to cook slowly, and then freeze and mass-produce CSA products.
Ultimately, the legacy of the pot is that it encourages chefs of all experience levels to enter the kitchen. "This is a simple device," Johnson said. "It's hard to make mistakes. People without much cooking training can figure it out.
Homemade cranberry sauce is stewed in a pot. (Ronda Kim browsing photography /Getty Images) This broad appeal continues to drive today's sales. According to Statista, Americans bought 65438+027 million slow cookers in 2065.438+08. Nowadays, pots and pans enjoy the crowded slow pot market, and there are dozens of small companies, including Kaishanyi, Hamilton Beach and Canadian pressure cooker instant pot, which is the most wanted product of Amazon 20 17. Nevertheless, Consumer Report, new york Magazine's Strategist and Good Family,
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The TV series "This is us" still makes this jar have a symbolic and reliable position on the "best" list. Strangely, this TV series gave this jar a public relations crisis and unexpected sales growth. 20 18 1 month, this TV series of National Broadcasting Corporation (NBC) revealed that a defective jar was the cause of the protagonist's death. This episode triggered an angry storm on social media, and even pushed the crock pot to join Twitter for the first time to resolve the communication crisis. Although the public responded, this incident triggered a new wave of sales. According to Mark Renshaw, then chairman of Edelman's global brand practice, the sales of crispy rice soared by $300,892 within one month after the episode was broadcast. Crock pot is a customer of Edelman, a global public relations marketing company. )
The continuous influence of crock pot on AllRecipes is also obvious. AllRecipes is the most popular and inspiring online formula aggregator in America. There, amateur chefs and professionals designed nearly 2,500 recipes for slow cookers. In fact, slow-stew recipes are so popular that they ask for their own recipes.
At the time of writing, AllRecipes' most popular slow stew recipe is a Salisbury steak, which is a mixture of lean beef, Italian bread crumbs and a packet of onion soup. More than 5,000 people have succeeded, producing hundreds of works and photos. A commentator praised: "This cookbook is the starting point of our busy days." For wallets,
And it is also a slow cooker menu, saving time and effort. Last summer, in the last month of her pregnancy, Wallet prepared dozens of ready-to-eat foods and frozen them. Nowadays, when taking care of her newborn son, she is more willing to reach for her pot or instant pot to make a simple dinner.
"Now that he's here, I always want to cook those junk meals. All you have to do is pour everything into the slow pot and let it pass, "the wallet said with a smile." "Between naps, I can fry onions or something and then throw them all into the pot."
Wallet's old crocodile skin is still strong, although she keeps it for special occasions now. Maybe one day, she will pass it on, too
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