Shanda Company: It once occupied 70% of the game market share. How did it decline?

Shanda Games Company believes that many people have played the games it operates. 200 1 represents a legend of mir, which spread all over the network at that time. At that time, there were 8.5 million computers in China. In less than two years, Lenovo has occupied nearly 70% market share.

Representative works include Legendary World, Adventure Island, Bubble Hall, Dragon Valley, Final Fantasy 14, etc.

In 200 1 year, Shanda Games Company has set a global multiplayer online game operation record with mir Legend, and the total number of people operating games will exceed 2 1 100 million in the next few years; Shanda can achieve such brilliant results without our soul: Chen Tianqiao!

Born in May, 1973, male, from Xinchang, Zhejiang Province, was the chairman of Shanda Company. In 2004, many Internet companies had a hard time. Baidu and Li Yanhong have only seven employees. Tencent almost sold QQ because it didn't find financing. At that time, few people knew about Alibaba.

In less than four years, Shanda Company was listed on NASDAQ, and its share price rose all the way. Chen Tianqiao has also become the youngest richest man in China, with a wealth of 9 billion.

The best years of Shanda Games are also the craziest years for students to play games. Chen Tianqiao obviously saw this, and then had a bold idea, that is, no longer take games as the main core of the company.

Later, Shanda produced a grand box, which was called "Pandora's Box" at that time, but it was stopped by radio and television a year later. It also involves literature, karaoke games, electronic payment, free gameplay and props charging mode. Many people didn't understand him at that time. Now it seems that Chen Tianjiao's idea is too advanced.

1: At that time, Shanda Company was in full swing, and Chen Tianqiao was seriously ill, but now no one knows what the disease is; Once the media interviewed him and said a few words: "I am a very rational person. When flying, I know this is the safest mode of transportation, but I am still afraid "; I want to go back, although I know I can't, which makes my heart very contradictory.

Later, the doctor told him to stay away from everything that would make him nervous, so he sold the shares of his subsidiary and immigrated to Singapore on 20 10. The departure of the leading figures of Shanda Company may also be one of the reasons for its gradual decline.

2. Plug-ins are rampant. Take the popular online game Adventure Island at that time. Former players may still remember Bat Magic on Spacecraft and 10 1 popularity on the market.

If it hadn't affected the game balance too much and lost a lot of loyal players, Adventure Island would have survived like World of Warcraft and Fantasy Westward Journey now!

At present, both Tencent and Netease in the domestic game industry have achieved good results, but it is difficult to see Shanda Games (now renamed Shengqu Games) again. However, as the big brother of China Game Company, people are still looking forward to its next excellent works.

Chen Tianqiao's classic quotation: "I am confident that grandeur is beneficial to society and brings happiness to people". As a former player, what do you think of Shanda Company and the games it operates?