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New policy of rookie station 202 1
There are two kinds of rookie stations, one is the rookie campus station, and the other is the social network.
(1) Rookie Campus Inn
"Rookie Campus Station" proposed a logistics solution for colleges and universities. At present, more than 1 0,000 rookie campus post stations have been established nationwide.
(2) Social networks
The campus rookie station is part of Ali's last mile layout. In addition to the campus rookie station, there are community convenience stores, property, supermarket chains, post office newsstands and so on.
Among them, convenience stores are an important part. At present, the convenience stores that cooperate with rookie include Family Portrait, Meiyijia, Agriculture, Industry and Commerce Supermarket, and Costco.
Cainiao. com was established on May 28th, 20th13rd. In addition to Alibaba, Intime and Fosun, its shareholders include Fuchun Investment, SF Express and Santong Yida (Shentong, Tong Yuan, Zhongtong and Dayun). The first-phase investment reached 654.38+00 billion yuan, and the second-phase investment reached 200 billion yuan. Ma Yun, chairman of Alibaba's board of directors, is a rookie chairman.
20 15 On May 28th, Alibaba held the first rookie Jianghu conference. Tong, president of Cainiao Network, explained the rookie strategy for the first time, saying that the rookie's positioning is "a platform for social logistics collaboration and data-driven", and defined five strategies: express delivery, warehouse distribution, cross-border, rural areas and post stations.
The rookie station has formed a terminal public service network covering major cities in China through social cooperation such as entrepreneurial students in colleges and universities, properties such as Greentown and Vanke in residential areas, and Christie's in chain stores.
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