New rules of Taobao.

At the beginning of 2065438+01September, there were rumors that Taobao Mall would introduce "new regulations" to substantially increase the annual fee and deposit. Due to the direct impact on business, many small and medium-sized sellers in the mall have verified this, but Taobao has not responded and confirmed it.

On September 22, Taobao Mall publicly rumored and released the news that "Alibaba: the rumor of raising the annual fee is not true", and the mood of small and medium-sized sellers was stabilized.

1June 10 at noon, Taobao Mall suddenly announced the renewal of merchants' investment in Taobao Mall in 20 12, which greatly increased the annual fee and deposit. Previous rumors have been confirmed, and many businesses feel cheated. At the same time, Taobao Mall rarely released new regulations and implemented them on the same day. The implementation time of the new regulations is set at 65438+ 10+July.

On June 65438+1October 1 1 day, nearly 50,000 netizens collected the voice of YY and organized ("anti-Taobao Alliance") to conduct malicious operations of "auctioning goods, giving bad reviews and refusing to pay" to the big sellers in Taobao Mall.

In the early morning of 12, Taobao issued an urgent announcement in official website. "Last night, an organized malicious attack occurred in Taobao Mall, which lasted for several hours, causing serious interference to the normal business order of some compliant Taobao Mall stores." He said that "attacking other people's shops because of his dissatisfaction is a naked hooligan, no matter from the starting point or the means taken" and said that he had reported the case to the police.

10 10/2, Zhang Yong, president of Taobao Mall, said: "We will not tolerate cyber violence and malicious attacks on other businesses, and we will never compromise." So far, dozens of sellers have been maliciously attacked. At the same time, he also said that the identity of the sellers involved in this incident should be screened one by one. Zhang Yong said that after the incident, Taobao Mall contacted the police immediately, and the police have been paying close attention to and controlling the development of this incident. Zhang Yong said: The damaged business interests will definitely be compensated.

By the evening of 12, dozens of large Taobao Mall stores had been "captured" by netizens, and some or all of the goods were forced to be removed from the shelves.

10A survey on June 5438+03 found that after small sellers attacked big sellers and attacked the new rules of Taobao Mall, some big sellers in Taobao Mall were planning to open stores on other platforms, and Tencent's QQ Mall, JD.COM Mall, Dangdang and other platforms became their survey targets.

10 June 14, Taobao Mall also introduced some protection measures against the attacked big sellers. The reporter saw an announcement issued by an operation group in the official forum of Taobao Mall, saying that all changes in store indicators such as declining praise, rising dispute rate and increasing compensation caused by this malicious attack will be handled uniformly after the incident.

Zhang Yong, president of Taobao Mall, also said that the mall will help businesses that fail to meet the basic business scale and enterprise management standards to move to Taobao Market (C2C) to continue their operations, and the historical transactions, credit and other indicators of businesses can be converted accordingly, without being affected. According to Taobao Mall sources, the relevant conversion program may be started in 65438+February.

After the conflict broke out, Ma Yun, Chairman of Alibaba's Board of Directors, issued a statement by updating Weibo. Following the day before yesterday's "go your own way" Weibo, yesterday he sent another message to Weibo, saying, "I really want to give up when I am tired. Looking at the tears of my family and listening to the tired and wronged voices of my colleagues, I really want to give up. I have asked myself countless times in my mind: What are we doing? Why do you have to bear such a responsibility? Maybe businessmen should live a comfortable life when they earn money, or emigrate like everyone else. What does social quality have to do with us? "

Another Weibo of Ma Yun said: "It is normal for a company to want to make money, but it is abnormal not to want to make money. Taobao has been abnormal for nine years! For nine years, we have never asked Taobao for a penny of profit. Making money is not our purpose. We are not moral models, but we really want to be a different enterprise in China. We help small businesses wholeheartedly because we understand the pain. But not everyone earns money from the Chamber of Commerce, and business is a serious learning. "

10 On the afternoon of June 5438+05, Taobao Mall issued an announcement explaining the controversial charging rules in detail. Some sellers accused Taobao Mall of being a unilateral act and did not seek the opinions of small sellers. Taobao Mall explained that Taobao started to communicate with sellers about the new regulations two and a half months ago, and listened to sellers' ideas and suggestions through various channels. "In September, we also invited various types and categories of businesses for this matter and held two face-to-face communication meetings." Taobao said that the vast majority of sellers support this new regulation. Tao Ran, vice president of Ali Group, also said yesterday, "As of today, we have not received any news from the organizers of the siege group asking for dialogue or exchange, and they have never had any formal contact with us."

In the announcement, Taobao also firmly denied trying to raise the annual fee and deposit of technical services to achieve the purpose of fund-raising, saying that it would still adhere to the new regulations and would not give in.

10 On the evening of June 5438+05, the Ministry of Commerce expressed great concern and attention, and asked relevant parties to properly handle it from the perspective of stabilizing prices and supporting small and micro enterprises. The person in charge of the Department of Electronic Commerce and Information Technology of the Ministry of Commerce expressed the hope that Taobao Mall would fully listen to the opinions of all parties and take positive actions to respond to the reasonable demands of relevant businesses, especially small and medium-sized businesses. He also stressed that relevant enterprises and individuals must express their demands through legal channels. Regarding the statement of the Ministry of Commerce, Tao Ran, vice president of Alibaba Group, said yesterday that the company has not made a clear official response, and the company is also communicating with the Ministry of Commerce.

The "YY34 158 Online Business Rights Protection Channel" established by some small and medium-sized sellers announced that "some activities are suspended today, and relevant state departments have begun to investigate the changes in Taobao rules. Please believe that the government will definitely give all our businesses a satisfactory answer! " The anti-Taobao alliance said through the Internet, "The relevant state departments are already investigating and are now waiting for Taobao to give us a response."

However, some big sellers who are already "armed with grass and trees" still dare not open the cash on delivery function, and some businesses even "suspend all functions" and close their stores directly.

10 17 On the afternoon, Taobao Mall held a media forum to restore various interpretations of the new regulations. Ma Yun, Chairman of Alibaba's Board of Directors, announced that the implementation time of the new rules of Taobao Mall has been adjusted, and the implementation time of the new rules has been postponed to September 30, 20 12. The new merchant 65438+ will be executed from 0+0.

Ma Yun announced that the new regulations will be adjusted as follows:

1. For merchants who have settled in Tmall, the implementation time of the new regulations will be postponed to September 30, 20 12. The new merchant 65438+ will be executed from 0+0.

2. The margin of 20 12 of all merchants can be halved, and Ali Group will increase the consumer protection fund by 654.38 billion yuan. 3. Loan guarantee: Alibaba Group provides 500 million yuan as advance guarantee to provide guarantee support for qualified small enterprises to lend to banks and third-party financial institutions.

4. Alibaba Group increased its investment by 300 million yuan for the improvement of marketing and technical service platform, and increased its support for mall merchants. He said that if the merchant's credit and customer evaluation are within the countdown of 10%, no policy support will be given.

5. Transfer to Taobao: For businesses that do not renew their contracts or fail to meet the standards, Taobao Mall will provide technical assistance to transform their stores (store B) into Taobao stores (store C), and their credit and transaction records will be kept in store C. 。

Ma Yun said that for those who do not consider continuing to sign a contract with Tmall or do not meet the requirements, under the premise of the rules, provide technical services and turn Store B into Store C, and Taobao's support policies for SMEs will be launched one after another. He said that the above five articles were originally published in 165438+ 10-65438+February, and now they are all presented together.

Ma Yun and Zhang Yong, president of Taobao Mall, also announced that they will invest 65.438+0.8 billion yuan to further support the development of small and medium-sized sellers in the mall, improve their quality and services, fully realize the goal of building a quality city, have zero tolerance for counterfeit goods and parallel imports, and stick to their commitments to consumers to help them get better products and services.

Ma Yun, Chairman of the Board of Directors of Alibaba Group, mentioned among the 654.38+08 billion "real" merchants in Taobao Mall that an additional investment of 654.38+08 billion yuan will be made to build Taobao Mall into a "city of quality".

Zhang Yong, president of Taobao Mall, said that the scope of consumer protection will be expanded, and the sale of products containing serious substances by merchants will be regarded as selling fakes; Increase the cost of punishment for business violations, and implement "zero tolerance" for shops that operate counterfeit goods and parallel imports. Once found, it will be retired immediately and all deposits will be deducted. In addition, Taobao Mall will also establish more public supervision mechanisms, increase the intensity of commodity sampling inspection and store inspection system, and strictly check investment standards to attract more high-quality businesses to settle in.

10 6 18, on the anti-Taobao alliance YY34 158 channel, there were still more than 5,000 people online at the same time, and more than 1,000 people were waiting in line to "speak". On the bulletin board of the channel, the latest statement of the anti-Taobao alliance on the adjustment of the new rules of Taobao Mall is hung.

The anti-Taobao alliance said in a statement that the adjustment of Taobao's new regulations does not meet the requirements of the majority of online merchants, and the attitude of going its own way has not changed. The behavior pattern has not been effectively supervised by the third party, nor has it really accepted the opinions of small and medium sellers. Opponents claim that the industry pricing mechanism should be jointly formulated by Taobao Mall, online merchants and government functional departments, and Ma Yun should also have a direct dialogue with small and medium-sized sellers to respond to their demands.

On YY channel, many spokesmen are still "outraged", but the organizers of the anti-Taobao alliance are very restrained and calm.

"Attacking large enterprises is only our helpless choice at present and will not be used again in the future." Xiao Bei (nickname), head of the media department of the anti-Taobao Alliance, told reporters that although the alliance is not satisfied with the five new measures of Taobao Mall, it will not organize attacks on Taobao Mall again, but hopes that Taobao Mall can communicate with small and medium-sized sellers. However, the organizer is not sure whether Taobao Mall has a direct dialogue with the anti-Taobao alliance. "Can we talk about it? We don't know. We have no cards to play. " Xiaobei said.

10 June 19, the Ministry of Commerce once again indicated that it would strengthen its business guidance to third-party trading platforms and promote the early promulgation of the Regulations on the Management of Online Retail.