What courses should the tourism management major take and what can it do in the future?

A, tourism management professional courses

Introduction to tourism, tourism management, tourism policies and regulations, travel agency business, travel agency management, tourism geography, tourism psychology, tourism economics, travel agency operation and management, tourism marketing, tourism English, tourism accounting, hotel management, hotel catering service and management, introduction to tourism, tourism culture, tourism resource development and management, scenic spot planning and management, tourism safety, human resource management of tourism enterprises, eco-tourism and tourists.

Second, the employment direction of tourism management major

1, Tourism Administration Department

The employment of tourism administrative departments should be carried out by means of civil servants, and the specific process includes online registration, on-site registration, written interview, physical examination, list publicity and other links. Employers include provincial, city and county tourism bureaus and their subordinate enterprises and institutions. The specific location of each unit depends on the needs. Please refer to the civil servant enrollment brochure of that year.

2. Travel agencies

The functional departments of travel agencies are divided into: business department, planning and dispatching department, reception department, tour guide department, outreach department, finance department, etc.

Business Department: Responsible for travel agency services such as marketing planning of travel agency products, soliciting groups and ground connection, as well as the organization and marketing of conferences and small and medium-sized exhibitions; There are mainly managers, assistants, secretaries, league organizations, ground contacts and other positions.

Planning and dispatching department: specifically operate the travel agency business, including designing tourist routes and making quotations.

Reception department: reception of guests and other visitors who come to consult.

Tour guide department: arrange tour guides to take tours, and tour guides must have tour guide certificates.

External relations department: the spokesperson of travel agencies in other places, and often goes to other cities to promote travel agencies.

Finance Department: Responsible for all fund operations of travel agencies, and the staff should have certain accounting knowledge.

3. Travel consulting company

The main business includes: outbound travel consultation, domestic travel consultation, travel agency, business investigation consultation, immigration study consultation, hotel reservation all over the country, travel (business) car reservation, conference and exhibition, travel consultant, tour guide training service, etc.

4. Tourism e-commerce enterprises

Tourism is considered as one of the industries with the strongest sensitivity to the Internet, and together with finance, software and online bookstore, it is called the four most suitable industries for online operation. It can be seen that tourism e-commerce enterprises have great potential. The main business scope of tourism e-commerce enterprises includes providing tourism information, booking hotels, air tickets, tourist routes and practical information retrieval of business tourism. For example, Ctrip.com and eLong.com are well-known tourism e-commerce enterprises at home and abroad.

5. Tourism planning agencies

Graduates can engage in tourism planning and planning. Tourism planning institutions mainly include tourism development planning, scenic spot planning, tourism planning and other businesses. By 2007, there were 9 first-class qualification units of tourism planning in China, 54 with second-class qualification/kloc-0 and 62 with third-class qualification, covering all provinces, municipalities, autonomous regions and municipalities directly under the central government. In addition, there are some unqualified planning institutions.

6. Tourism marketing planning enterprises

Emerging tourism marketing planning enterprises are marketing planning enterprises that have expanded from the original travel agency business department to the independent tourism market, which is a new tourism industry generated by the new division of labor in the development of tourism. Business includes marketing planning of tourist attractions, large-scale tourism performances, large-scale tourism activities, tourist routes and tourist destinations; Also engaged in the organization and marketing of exhibitions. They are the bridge between tourism demand market and tourism supply market.

7. Tourist attractions

Graduates can engage in the management of tourist attractions. According to the Report on the Development of Tourist Attractions in China in 2005 by the National Tourism Administration, as of June 5438+ 10, 2005, there were about 20,000 tourist attractions in China, including 140 1, national key scenic spots 177 and national nature reserves. There are 306 demonstration sites for industrial and agricultural tourism, including 3 1 natural and cultural heritage sites listed in the World Heritage List. Tourist attractions have constituted half of China's tourism industry. These scenic spots are all over the country, and any kind of tourist attractions is a way out for employment. Many tourist attractions have created good employment opportunities for tourism and leisure management majors.

8. Theme parks

Graduates can engage in the operation and management of theme parks. Theme parks are divided into paradise type, folk type, historical type, concentrated landscape type, science and technology type, etc. The types of parks are Happy Valley, Sea World, Ice and Snow World, etc. There are folk culture villages, ethnic culture villages and so on. Historical types such as Song Cheng in Hangzhou, Tang Cheng and San'guo City in Wuxi; Guangxi's Promised Land, Xanadu and Fool's Paradise; Window of the World, splendid china and other concentrated landscape types. Dinosaur Museum, Space Science Center and other scientific and technological categories.

9. Travel and leisure clubs

Graduates can engage in the management of golf clubs, fitness clubs, rock climbing clubs, beaches, desert sand sliding clubs and other entertainment places such as bars and KTV. In addition to the above-mentioned traditional clubs, small and medium-sized clubs, "houses" and "bars" have appeared in some large and medium-sized cities or tourist destinations, such as pottery clubs, batik bars, fishing clubs and cooking clubs.

10, high-star hotels and resorts

Tourist resort is a tourist place integrating entertainment, accommodation, catering, dance halls, conference halls and large parking lots. With beautiful environment and complete facilities, it is a good place for holiday and leisure travel, and it is increasingly favored by tourists. Graduates majoring in tourism and leisure management can engage in the management of tourist resorts.

Extended data

Training requirements of tourism management specialty:

1, master the basic theory and knowledge of tourism management;

2. Master the qualitative and quantitative analysis methods of tourism management research;

3. Have the basic ability to analyze and solve problems by using tourism management theory;

4, familiar with China's guidelines, policies and regulations on tourism development;

5. Understand the development of tourism;

6. Master the basic methods of literature retrieval and information query, and have certain scientific research and practical work ability.

References:

Baidu encyclopedia-tourism management major