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What is Xuchang Pangdonglai?
Fat Donglai is just a small supermarket in a fourth-tier city with an area of more than 30,000 square meters. If it is placed in Zhengzhou, the provincial capital, it is just a medium-sized supermarket that has done well; If it is placed in a first-tier city, it can only be regarded as a somewhat rustic shopping mall. The founder of Fat Donglai is Yu Donglai. Before 1995, he only owed as much as 300 thousand. But Pangdonglai has become a municipal consumption center.
1995, he borrowed some money from his brothers and friends. With less than 30 ping's money, he opened a small shop of sugar, tobacco and alcohol and started a difficult business. By the end of 1995, he had paid off his debts with this small shop and earned more than 500 thousand. By 1998, he has earned more than 3.6 million.
You must be curious about his background. Feng Qing tells you, there really isn't. A child from rural Yu Donglai started to work as a migrant worker when he was 16 years old, building houses for others. What resources are there? The reason why he can make a small shop with less than 30 ping achieve annual sales of more than 5 billion today is one secret-"using real materials."
In that era when fakes were rampant, Yu Donglai insisted on selling only genuine and good goods, which won the hearts of consumers. Originally, it was just selling sugar, tobacco and alcohol. Later, because customers trusted him too much, they asked him for help if there was anything missing. Slowly, the business from Fat East grew bigger and bigger, selling everything from alcohol and tobacco to home appliances to clothing and medicines.
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