When opening a store in Portugal, don’t step into these minefields!

What business do the Chinese do most in Portugal? This question must

Most people’s answer will be small commodities and catering.

In recent years, Chinese supermarkets have sprung up in urban and rural areas of Portugal. Not only do they have an eye-popping variety of products, but they are also low-priced and come in a complete range of styles, so they are deeply loved by the locals.

Then there is the Chinese food, which has unique taste and a full range of color, aroma and taste. It has easily stimulated the taste buds of the Portuguese and has become a very popular delicacy.

Everyone who immigrated to Portugal must also know that choosing these two industries is the safest and most stable, so there are more and more people doing it and the competition is getting bigger and bigger. So, how can you stand out among the crowds of Chinese supermarkets and Chinese restaurants? Then you have to pay special attention. The following minefields must not be stepped on!

1F

Minefield 1: Zero interaction and communication with guests

Everyone knows that Portuguese people love to talk. Regardless of men, women, old or young, they attach great importance to harmony. To maintain the relationship between friends, a group of people often get together to eat from breakfast to afternoon tea, while chatting about recent trivial matters in life.

Therefore, when doing business in Portugal, you must integrate into the local atmosphere and chat with your customers more. Chinese people are relatively reserved by nature and may not be used to talking to strangers. Therefore, there are many Chinese bosses who, except for the checkout, have zero interaction and communication with the guests throughout the process, giving people a feeling that they are thousands of miles away.

However, doing business is all about familiarity once and twice. Repeat customers and emotional cards are important magic weapons for doing business, so it is very necessary to maintain customer relationships well. Moreover, Portugal has a small population, and the market and customer sources are fixed there. It is easy to lose a customer, but it is much more difficult to attract new customers.

Or,

If you are full of ideas,

you want to communicate with Portuguese people,

but you are stuck at the language barrier. ,

In the end, thousands of words were condensed into one sentence

Bom dia.

◆If you can speak fluent Portuguese, chat with guests about the bad weather, exciting football, and hot news;

◆If you can use a local accent, introduce it generously Buy the high-quality and low-priced small commodities or special dishes in the store;

◆If you can use the language freely and are familiar with the most authentic Portuguese expressions, you can even use Lala Jiacao when looking for Portuguese people to buy goods. Negotiate a low price...

The business results will definitely be different!

Minefield 2: Open a store quietly without publicity

Many local restaurants in Portugal will launch daily specials or daily specials, usually with the discounts and recommendations of the day written down. On a small blackboard, it was erected in a more conspicuous position at the entrance of the store. This is actually a very effective publicity model, because passers-by can intuitively see the restaurant's dish information and prices that day, and can better attract customers to dine in the restaurant.

Therefore, our Chinese supermarkets and Chinese restaurants can also follow this model, launch some special products or special dishes of the day, and hang up the signboard so that others can see it. But corresponding problems and obstacles also came:

“I immigrated to Portugal many years ago. Although I speak Portuguese well, I can’t spell or understand grammar, so I always have to write in Portuguese every time I arrive. "Many words are unique to Chinese. How can we, as restaurant owners, translate some Chinese dish names into Portuguese appropriately and use the right Portuguese words to make the Portuguese people happy?" Understand, this is not an easy thing. ”

The problems mentioned above such as not being able to spell Portuguese and not being able to translate Chinese into Portuguese are all problems that Portuguese overseas Chinese often encounter. They all suffered from poor Portuguese speaking skills. Otherwise, with everyone’s extraordinary skills, we would have secured the pockets and stomachs of the Portuguese, and earned enough air tickets to return home to visit relatives. money.

Therefore, systematic and practical Portuguese learning is a necessary and necessary path for the vast number of overseas Chinese who immigrate to Portugal.