Ask for the manuscript of the story behind Haagen-Dazs.

192 1 year, Ruben Martes, a Polish immigrant living in Bronx, new york, started selling homemade ice cream and fruit ice on the street. His choice of ice cream ingredients is exquisite, and he has gradually gained some fame in the local area. 192 1 year, Ruben Martes, a Polish immigrant living in Bronx, new york, started selling homemade ice cream and fruit ice on the street. Because of his exquisite choice of ice cream ingredients, he gradually became famous in the local area.

After World War II, the American market became increasingly prosperous, the consumption of ice cream increased, and the market competition became more and more fierce. In 1950s, Martes seized the opportunity and decided to seize the market space of high-quality and high-priced ice cream. At all costs, he strictly controlled the origin, selected the most natural and pure raw materials, added more whipped cream to the ice cream, and tried to reduce the air content of the ice cream. Finally, he created an ice cream product with excellent flavor and high quality, which was mainly sold to high-end places.

196 1 year, Martes had a whim and adopted a Danish-style name "Haagen-Dazs" as the name of his ice cream product. It is said that this is because he once tasted the best ice cream in Denmark when he was a child, and felt that such a name could make people feel high quality. At first, Haagen-Dazs ice cream had three flavors: chocolate, vanilla and coffee. Before long, Martes added strawberry flavor to Haagen-Dazs.

In the 1970s, Haagen-Dazs began to spread all over the United States. 1976, Martes's daughter, Doris Martes, opened the first Haagen-Dazs store in the United States. Its design was elegant and stylish, and it was a great success immediately. Since then, Haagen-Dazs ice cream shops have blossomed everywhere in the United States.

1983, the famous American food company Pillsbury acquired Haagen-Dazs, but the Martes family members still served as consultants in the company's R&D department. In the same year, Haagen-Dazs entered the Asian market. 1987, Haagen-Dazs made its debut in Europe, and then it became popular in France, Germany, Britain and Spain. In 200 1 year, Pinshile Company was acquired by General Mills, a famous American enterprise, and Haagen-Dazs became a brand of General Mills. 1994, Mr Ruben Martes, the founder of Haagen-Dazs ice cream, died.

Haagen-Dazs, who has a history of making ice cream for more than 80 years, created the art of ice cream. It strives for perfection in material selection, and 100% pure natural raw materials ensure its pure quality and taste. Now, Haagen-Dazs is a very popular ice cream brand all over the world, not only in the whole United States, but also has become synonymous with high-quality delicious ice cream.

1996, Haagen-Dazs came to China and opened the first exclusive ice cream shop in China on Nanjing Road. The price difference between Haagen-Dazs and ordinary ice cream in the United States is not very big, but in the China market, it has become a top ice cream brand through its unique marketing strategy, and even has become a symbol of life. In China, Haagen-Dazs will never appear in ordinary supermarkets and food stores. Its ice cream shops are located in fashionable and prosperous areas, creating an elegant atmosphere or labeling love as much as possible. Its characteristics are proud quality, novel advertising design and expensive pricing. Using "luxury goods" marketing method has become a successful model of brand marketing.