What are the hidden rules of high fees in sky-high kindergartens?

Is the sky-high kindergarten worth the money? Who is the driving force behind the high fees for preschool education? After the publication of "Countdown to the Amazing Standard of Kindergarten Fees in Chengdu", it aroused strong social repercussions, and many parents called to tell their children about the embarrassment when choosing a kindergarten. Experts say that whether preschool education is "public" or "private" is a question of government investment or social investment. No matter who invests, the government should ensure its benign operation through the system and try its best to solve unreasonable problems such as "sky-high kindergarten", but how to respect market rules and ensure public welfare can not be solved simply by publishing a charging standard. Where is the high charge for Tianji Kindergarten? According to the construction of Hong Kong Disneyland, foreign teachers were invited, and the pre-renovation cost was 2 million, which naturally doubled the value. With the hardware facilities, we need to find some selling points, such as "Dr. Gardner's sensory integration theory" and "Montessori's educational concept". Parents pay, it will be much more refreshing. But some people hit the nail on the head: there is not much difference between dolls in gold medal kindergartens and dolls in public kindergartens. The cost of making selling points was passed on to the parent Huang Mei (a pseudonym), who worked as a teacher in a public kindergarten in Chengdu for 10 years. In 2006, he was hired as the deputy director of a famous private kindergarten, and has now withdrawn. Yesterday, she revealed the hidden rules of sky-high kindergarten fees to reporters with her own personal experience. "The better the infrastructure, the higher the investment cost, which means higher expenses, which will be passed on to parents." The kindergarten where she is the deputy director has a 10 branch in Chengdu, and the prices are completely different from place to place. There is no standard for specific charges at all, depending entirely on the economic level of the surrounding areas. Huangmei's sub-garden, which turns from quality to luxury, is located in the south of the city. At that time, the cost of building a garden was more than 10 thousand yuan per year. The kindergarten is built according to Hong Kong Disneyland, with more than 200 square meters of outdoor lawn and playground, and 10 standard function rooms. Although there is no rent in the form of cooperation between kindergartens and real estate, the cost of early decoration alone exceeds 2 million yuan, not to mention the cost of software such as image promotion and teachers. "Please ask a foreign teacher, only the medical examination fee will cost more than 3,000 yuan." Private kindergartens generally employ full-time foreign teachers and full-time art teachers, which is an important reason for the high price of private kindergartens. The director of a kindergarten in chenghua district confirmed Huang Mei's statement. According to the relevant regulations issued by the State Council, the education department and the price department jointly formulated the charging method of "classifying and evaluating kindergartens and pricing them according to quality". After the implementation of the charging policy of "high quality and good price", some private kindergartens have a tendency of "high standards, luxury and high fees", and the fees are rising continuously. "Kindergarten claims to adopt advanced educational concepts, which is one of the reasons for the high fees." Huang Mei said that aristocratic kindergartens have different ideas, such as "Dr. Gardner's sensory integration theory" and "Montessori's educational concept", which are their marketing selling points. Her kindergarten focuses on art and music and is called "happy education". High-priced kindergartens offer more or less courses such as physical training, English, art, dance, piano and microcomputer. "However, there is little difference between the dolls from the gold medal kindergarten and the children from the public kindergarten." The distinction between good and bad violates the principle of preschool education. "I heard that it is an advanced educational concept abroad, which is definitely true. It is normal to charge high fees. " Some parents said this. Huang Mei believes that in fact, many parents simply don't know what Montessori education is and what Orff music education is. Completely market-oriented private kindergartens will try their best to find their own advantages and give psychological warfare to parents in advance. "Some parents have misunderstandings in their concepts. They think that the level of public kindergartens with slightly lower prices is not good, but it is not necessarily. " Huang Mei said that private kindergartens in Chengdu have developed rapidly in the past two years, but there is a big gap between good and bad. Compared with many public kindergartens, the teaching staff is actually relatively weak. In order to satisfy parents' desire for success, some private kindergartens have a tendency of "primary school" in teaching, which violates the syllabus of preschool education. Compared with the concept of parenting of the older generation, young parents think that children must be "smarter". "It is right to study more. If you spend more money, you should also give your child the' last insurance'. " Some private kindergartens have thoroughly understood the parents' mentality and made various publicity advertisements. Looking for the behind-the-scenes pusher of high fees, of course, there is a parent's mentality. The reason for the high threshold of public kindergartens does not rule out that private kindergartens take the opportunity to "open their mouths". The reporter's investigation found that compared with private kindergartens, many public kindergartens are "not enough to eat" although they are cheap. According to statistics, the proportion of preschool education in public education funds in China has only been maintained at the level of 1.2%- 1.3%, and many kindergartens still charge different degrees of tuition fees. Mentality: Compared with Mr. Peng in Wuhou District, everyone called the hotline of this newspaper and said that although public kindergartens are cheaper, they have set a threshold for admission and need a lot of contacts to enter. Ms. Zhou, who lives in Juqiao, also called and said that the child was 4 years old and changed kindergartens several times. Last year, when she saw a kindergarten in the High-tech Zone, the venue was relatively large and the environment was good, so she turned around. The cost of building a school of 2000 yuan per year really annoys her. For the sake of her children, she thought of gritting her teeth. After all, she is not at ease. A parent surnamed Xiong said, "As long as we can afford it, children can learn more. It is still willing to go to a more expensive kindergarten. Let's compare. " Analysis: It is difficult to effectively supervise the investigation. At present, the high fees in kindergartens are piled up by high tuition fees, high textbook fees, high-priced extra-long classes and repeated fees. At present, kindergartens do lack management, and quite a few private kindergartens have some problems, such as for-profit, operating kindergartens without a license, weak teachers, and teaching behavior violating the laws of children's physical and mental development. Yao Wenzhong, a professor of education at Sichuan Institute of Education, believes that there are two main reasons for the high kindergarten fees. First, private kindergartens are suspected of deliberately pushing up prices. Second, the current pricing policy of cost accounting for private kindergartens lacks constraints and constraints on the high fees of some kindergartens. The relevant departments have strict restrictions on the charging standards of public kindergartens. For private kindergartens, the charging standard is determined according to the actual cost, and then reported to the price department for the record. Although private kindergartens are also required to implement early harvest, termination and regular announcement systems, it is difficult to effectively supervise them in practice. Viewpoint: It depends on the value orientation. "Whether it is worthwhile to enter a high-priced kindergarten depends on the parents' own value orientation. "Huang Mei said that in general kindergartens, each class has" two teaching and one guarantee ",that is, two teachers and one nurse, and the gold medal kindergarten has" two teaching and two guarantees "; There are generally no foreign teachers in kindergartens, and most of the art and physical education teachers are part-time. Gold medal kindergarten requires bilingual environment, foreign teachers and full-time art and physical education teachers. This is a diversified consumption pattern, and different levels of demand will naturally be different. What problem can the charging standard of deep torture solve? Yao Wenzhong, a professor of education at Sichuan Institute of Education, believes that it is necessary to set up kindergarten charging standards for overall guidance, at least to ensure that ordinary family dolls can afford kindergartens, and at the same time to allow some high-priced kindergartens to exist and respect market rules, but this cannot be solved simply by publishing a charging standard. For example, the relevant departments should standardize the charging items and standards of kindergartens as soon as possible, and the charging items should be classified and fixed, and the charging items should be refined, rather than being summarized by simple miscellaneous fees, and preschool education institutions should not be made profit-making institutions. When evaluating how to charge fees, we must be scientific and objective, and have a margin to ensure the further development of kindergartens and meet the needs of emergencies. At the "two sessions" at the beginning of this year, some delegates and members suggested that preschool education should be included in the category of compulsory education. Whether to include compulsory education, public or private, to put it bluntly, is a question of government investment or social investment. "Yao Wenzhong is in favor of bringing preschool education into compulsory education. If not, he must insist that no matter who invests, the government must ensure its benign operation through the system and try its best to solve unreasonable problems such as "sky-high kindergarten". When encouraging private capital to set up kindergartens, we must establish the grade of kindergartens through evaluation mechanism, and improve the education level through healthy competition according to the difference in fees formed by the market.