Steve Aoki, the king of electronic music trends, is touring Asia.

Music about Steve Aoki was commented on pitchfork as "it sounds like a mixture of toothpaste and orange juice". This unprecedented combination has set off a fierce follow-up, not only in the music blogosphere, but also in the world of electronic geeks. After numerous performances, Steve Aoki's empire includes not only his clothing brand, but also his own record company dim mak. The list includes some famous names, such as bloc party, mstrkrft, klaxons, boyz noise and fake blood.

How much influence does the trend have on the whole electronic music culture? There is no denying that in every electronic party, everyone can't help looking at each other's clothes and accessories, and everyone has a desire to know the makers of these trends. With the deepening of party culture and the aggressiveness of high fashion, more and more people begin to care about artists who create fashion trends behind them. The DimMak empire created by SteveAoki just completed this concept. Dimak has its own unique music and fashion culture. At trendy electronic parties around the world, there are often many followers wearing DimMak's trendy Tee and shoes. People think that SteveAoki and his DimMak are one of the most important fashion idols of this era. Dimak's music promoted this trend. People's favorite BlocParty and Klaxons are rock stars owned by DimMak, and the musical taste of brand owner SteveAoki's "Rock and Electronic Dance Music" makes electronic dance music popular from London to Los Angeles more popular. DimMak's presence will make every city set off a fashionable dance wave in an instant. In terms of clothing, Tee designed by SteveAoki for US President Barack Obama made young people in China know the brand DimMak for the first time. In fact, as a clothing brand, Dimak started to set off the young fashion trend in the United States as early as 2006. Last year, Dimak released three psychedelic co-productions for British band Klaxons, and jointly released a limited edition tee with Levi's, which was sought after by global trendsetters. Recently, SteveAoki was invited by HiroshiFujiwara, the godfather of Japanese trends, to blog on Honeyee. The DJ professional headphones developed by street brand WESC also invited SteveAoki to cooperate in a series. The limited-edition Pro-model headphones, designed by Aoki, are sold in KarmaLoop for $65,438+000.

It is no secret that SteveAoki is willing to cross-border design with his favorite brand. He once cooperated with Diesel to launch DimMakxDiesel sweaters, and also cooperated with Ksubi to launch DimMakforKsubi sunglasses, which injected his own personality into these famous fashion brands. But SteveAoki also admitted that he was just a guest designer. "I haven't studied design, so I usually draw concepts first, and then professionals make more detailed drawings." He said frankly. "I will choose my favorite style among many styles and then make some suggestions for modification." But for those who love SteveAoki, you can experience his personality and ideas in his design, which is enough. DimMak, a label with dual identities of record and clothing, literally translates as "point pulse", and as its name implies, it is also "point acupuncture" in Chinese. The person who takes care of Dimak is SteveAoki, a famous rich second generation from California. His life experience and the process of creating DimMak are quite representative among young dancers: he has a prominent celebrity family background and a supermodel sister (DevonAoki). Like his alias KidMillionaire, Aoki was destined to be a millionaire from birth. His notorious father, RockyAoki, was a former Japanese wrestler and rower. After immigrating to the United States, he opened a Japanese teppanyaki restaurant chain, Benihama, which was popular in the United States, and accumulated tens of millions of dollars in wealth and a dozen beautiful ex-wives. SteveAoki and twelve other brothers and sisters inherited the wealth of his father Rocky. Obviously, Steve and Devon are the two most rebellious and different brothers and sisters. Devon became a model and Steve became a DJ.

However, our Steve is definitely not a rich second generation who grew up in a honey pot, and he has also experienced a very difficult road to music. In the Aoki family, many children are spying on the property of old Loki, and family disputes continue, and even a famous poisoning incident happened. Of all the brothers and sisters, Steve is the favorite successor of old Loki. Unfortunately, when he was young, he was not interested in teppanyaki at all, but he always fell in love with music and gave up the opportunity to inherit his family business. 1996, he started playing truant behind his father's back, set up DimMak brand, and made some burnt things to sell to gangs in China. He thought he could make money by selling CDs on the street, but he couldn't do it at all.

At the same time, Rocky's father was very angry with Steve for going to music and cut off his source of life, hoping to force his son to give up his musical dream. Fortunately, Steve's mother (the N-th wife of old Loki) has always been very supportive of her son, often secretly giving him money to buy all kinds of music equipment, and also keeping him from starving without financial resources. It is said that Steve could only play music in a strip club run by some Mexicans outside Los Angeles at his worst, and he was forced to learn to speak Mexican. According to Steve's own words: "I chose to make music, so I have been insisting." I am quite stubborn! " "

Just when Steve and his Dimak were devastated, Devon, an old sister who was already famous in the modeling field, stepped forward and lent her real estate loan to her brother to make a recording studio. Helpless, because Steve just signed a lot of penniless bands with his own musical taste, without considering commercial factors at all, so that Dimak borrowed six figures at once. Fortunately, Steve had a good eye at that time, although he had no money. The "bad bands" he signed at that time have now become the stars sought after by a new generation of young people without exception: Group Party, Klaxons, Rakes, Von Bondies, Envy, Month to Massed, The Gossip, The Kills, Oh no! In my! , Icarus Route, Pony Up, Scanner, Whitey-any of these names can cause a sensation in every city and music festival from Europe to the United States.