Why do businessmen have to be resourceful and decisive?

Iacocca is a business planner. He was born in Pennsylvania, USA, and his parents were Italian immigrants. His father was very capable of doing business and was greatly influenced by him, which made him determined to become an accomplished industrialist since he was a child.

Iacocca is resourceful and decisive. He "wins by surprise, wins by innovation" in the shopping mall, and constantly develops and innovates. His motto is "Do what you want". However, Iacocca did not succeed as soon as she entered the mall. He also failed, and finally turned defeat into victory by relying on extraordinary strategy and judgment, becoming a master of management.

After graduation, Iacocca went to work for Ford Motor Company, the second largest automobile company in the United States, and became a salesman of Ford, and later promoted to regional director. In the early 1950 s, the American economy was depressed and car sales were greatly reduced. Iacocca carried out the wrong marketing strategy, which also made the area he was responsible for the worst sales performance in the company. Ford laid off a lot of employees, many people in the sales department were fired, and Iacocca was demoted. He resisted the pressure and decided to break the previous promotion routine and implement a new promotion method called "56 Plan".

Through the investigation of customers' income and spending power, he came up with a new sales method: all customers who buy the new Ford car of 1956 only need to pay 40% of the car price in the first phase, and the rest will be paid in three years, with a monthly payment of $56. Iacocca firmly believes that this method can enable customers to own a car with little money in advance, which is in line with their consumption needs and psychology and will greatly increase the sales of cars.

Sure enough, Iacocca's "Plan 56" was very popular, and his performance in Philadelphia jumped to the top of all districts. His sales measures caused a sensation in the headquarters of Ford Motor Company and were included in the company-wide sales strategy. As a result of this move, Ford sold twice as many new cars as in previous years.

For a businessman, success means money, status and rights, and success can bring everything. From Iacocca's case, we can see that wise and decisive decision-making power is the key to his creative success. If a businessman can't be resourceful and decisive, he will delay his fighter plane and miss his wealth.

There is a timber merchant named Ian Ward in Canada. He is very talented in business. He is also a thoughtful and resourceful person. He thinks that selling wood is just an ordinary business. Although it can make a certain profit, it fails to tap the real potential. If wood is finely processed and made into daily necessities, high profits can be made. But what kind of goods are processed into?

Once, Ian Ward came to Japan to do wood business. At the dinner table, the western businessman, who used to eat with a knife and fork, could not help thinking for the first time when he saw the orientals eating with chopsticks: Can wood be processed into chopsticks for export? He calculated an account. The population of Japan now exceeds 654.38 billion. If there are 654.38+00 pairs of chopsticks per person, then more than 654.38+00 billion pairs of chopsticks will be used every year. Moreover, Japan is an island country with few mountains and a shortage of wood, which is a very large potential market. Ian Ward is determined to open a chopstick factory in Minnesota, USA, which is rich in poplars, specializing in processing and producing chopsticks and exporting them to Japan.

Ian Ward organized technicians, and after some careful development, he quickly produced many exquisite chopsticks and carved colorful cherry blossom patterns on them. Once the product came out, it was deeply loved by the Japanese. The first batch of products were put on the market and soon sold out. More than a year later, Ward sold 654.38 billion pairs of chopsticks to Japan, which made a lot of profits.

After a great success in Japan, Ward quickly invested huge sums of money, updated equipment, continuously expanded the production scale, and quickly opened the market in other countries. After several years of operation, Ian Ward has become a famous rich man in Canada.