What are the important stages of P&G's development?

1. Establish 1837- 1890 company. The history of Procter & Gamble can be traced back to 1837 in Cincinnati, Ohio. British immigrant William proctor and Irish immigrant James gamble, who went to the western United States to seek development opportunities, settled in Cincinnati. Proctor was in the soap business, while Gambo began to learn the craft of making candles. Proctor and Gambao didn't know each other, but fate made them marry two sisters and tied their futures together. Later, their father-in-law suggested that they partner, because after all, they are already a family, and the products use the same raw materials. 1837 On August 22nd, proctor and Gambao each invested more than 3500 US dollars to formally establish a cooperative relationship to jointly produce and sell soap and candles.

Second, 1890- 1945 innovation and development. 1890, Procter & Gamble sold more than 30 different types of soaps, including ivory soaps. Creative advertisements, including color advertisements published in national magazines, make more consumers know about P&G products, and the demand for P&G soap is also increasing. The company began to set up factories outside Cincinnati, first in Kansas City, Kansas. Then set up a factory outside the United States. The first factory outside the United States is located in Ontario, Canada.

Iii. 1945- 1980 The brand-new field has developed rapidly. 1946, P&G introduced tides. This is the most important new product launched by the company after ivory soap. Tide was much superior to similar products on the market at that time, so it was a great success soon. Its success has accumulated funds for the company to enter new product series and new markets. Since Tide was launched, P&G has developed many new product fields. Crest, the first fluoride toothpaste, was certified by the American Dental Association for the first time and soon became a leading toothpaste brand. The company's pulp manufacturing technology has promoted the development of paper products such as paper towels. Procter & Gamble invented disposable baby diapers, and Pampers was launched in 196 1 year. The company's original business strength has been continuously strengthened, and at the same time, it has begun to enter the food and beverage market-the most important measure is 196 1 to acquire folger Coffee and launch ——Downy, the first clothing softener. However, the most important thing is that the company attaches great importance to expanding its global business. P&G began to set up branches in Mexico, Europe and Japan. By 1980, Procter & Gamble has started business in 23 countries around the world, with sales reaching 1 1 billion dollars, and the profit ratio increased by 35 times 1945.

Iv. 1980-200 1 multinational companies. 1980, P&G 150 Daqing is just around the corner, and the company is ready for rapid development. P&G has developed into one of the largest multinational companies in the United States. Through the acquisition of Norwich Eaton Pharmaceutical Company (1982) and Richardson-Vickers Company (1985), the company is active in personal health care industry; By acquiring Noxell, Miss Buddha and Ellen Betrix in the late 1980s and early 1990s, the company played an important role in the cosmetics and perfume industry. These acquisitions have also accelerated the globalization of P&G. In order to give full play to the advantages of multinational companies, P&G has established a global R&D network with research centers all over the United States, Europe, Japan, Latin America and other places. Procter & Gamble's Pampers, Hushubao, Pan Ting, Tide, Bilang, Crest, Vexcor and Olay have become world-famous brands and are outstanding in the market.

China P&G v 1998. From 65438 to 0998, P&G established its first joint venture in China in Guangzhou-Guangzhou P&G Co., Ltd. Since then, P&G has invested in China market for 13 years. In order to actively participate in the construction and development of China's market economy, Procter & Gamble has set up more than a dozen joint ventures and wholly-owned enterprises in Guangzhou, Beijing, Shanghai, Chengdu, Tianjin and Suzhou.