What are the main characteristics of American corporate culture?

Judging from the management of some famous American companies, corporate culture has a far-reaching impact on the survival and development of enterprises themselves. Their corporate culture is similar to many other corporate cultures, such as: emphasizing people-centered and paying attention to training employees; Respect customers; Emphasize product quality and excellent service; Encourage invention and creation, and constantly put new products on the market; Leaders practice themselves, lead the employees of the company, and adhere to the company's values and philosophical concepts; Everyone has a clear corporate goal and code of conduct, and all employees work together for it. Specifically, it is mainly manifested in the following aspects:

1, emphasizing individualism and focusing on performance and personal ability.

In American corporate culture, the "westward movement" in American history has enabled Americans to inherit the national characteristics of being aggressive and adventurous. At that time, the fertile land in the western United States, adventurous immigrants have moved westward, seeking the way to get rich. Many years later, a large number of immigrants entered the United States, but this traditional feature has been inherited. Americans obviously have the characteristics of believing in personal ability, mobility and variability. Therefore, in the eyes of Americans, people who can start from scratch are social heroes. American social culture and social mentality require individuals to fully express themselves in social life. American corporate culture scholars Terence Deere and Allen Kennedy pointed out that if values are the soul of culture, then heroes are the embodiment of these values and the concentrated expression of organizational strength. Among the famous American enterprises, a number of "hero" entrepreneurs have been molded and emerged. Their common feature is that through personal struggle, they have achieved the greatest success in their careers and are recognized as heroes and model figures by enterprises.

2. Pay attention to individual responsibilities and rights.

In American corporate culture, American companies often encourage employees' individualism to make their cooperation with enterprises reach a better level, thus obtaining higher economic benefits.

In the development of American society and corporate culture, as mentioned above, the "Westward Movement" makes Americans have strong individualism, confidence and belief, adventurous spirit and equality concept, and advocates a self-controlled lifestyle. The individualistic concept of equality requires that all elements in the same group have the same status. Individuals can't infringe everyone's rights, and everyone can't deprive individuals of their rights. At the same time, as an individualistic self-protection, individuals, as citizens of the country, have a strong concept of the legal system, requiring groups not to obliterate individuals, but to control individuals only on some rights that individuals are willing to hand over. The boundary between rights and obligations in society is very clear, objective and unemotional.

In American corporate culture, Americans' individual rights are highly valued, which is based on respecting the rights of others.

Because American society measures the actual value of individuals by money, and it also promotes the operation of American society and enterprises by money, the relationship between enterprises and employees is purely money employment, which affects the enthusiasm of employees to some extent.

It has typical western values.

In American corporate culture, values are the basic idea and belief of an enterprise, which sets the standard and direction for employees to succeed. On the premise of individualism, many famous enterprises pay attention to the distinction between public and private, fair and reasonable, free and democratic, equal competition, consciously abide by the law, respect human rights, highlight their individuality, be enterprising, pay attention to practical results, be uneasy with the status quo, be brave in innovation and take risks.

4. Implement institutionalized management.

In American corporate culture, institution is the essence of American enterprises. No matter what you do, you must first establish a good system and standardized operating procedures. Once there is a problem, first consider whether there are drawbacks in the system, and then consider human factors. Generally speaking, in American corporate culture, it is mainly manifested in the following aspects: for example, it advocates enterprise expansion and emphasizes scale benefits; Minimize costs; Detailed analysis of all businesses; Fire those who disturb the order, everything is under control, thinking that as long as wages are raised and bonuses are paid, productivity will be improved, outstanding people will be generously rewarded, quality control will be supervised, financial statements will be carefully prepared, and so on.

5. Emphasize the concept of paying attention to customers and doing everything for customers.

In American corporate culture, attaching importance to the concept of customers, in a sense, is to establish a good corporate image in the public mind. Specific practices: respect customers and strive to establish long-term contact with customers; Enterprises are responsible for customers, establish the spirit of excellent quality and so on.