Why does Luo Yonghao make e-cigarettes?

Why does Luo Yonghao make e-cigarettes? Hammer has long heard about Mr. Luo's entry into the field of e-cigarettes, but it is still a bit embarrassing, and there are different voices in the industry. This is easy to understand. Generally speaking, is Luo Yonghao looking for new opportunities to make e-cigarettes or updating its hammer?

Perhaps only Lao Luo knows best. Aside from this expectation, there is only e-cigarette. What's Mr. Luo's plan? At present, the e-cigarette market is very hot, and there is no entry thickness. At this time, the hammering technology in Luo Yonghao is not the same as before. People are concerned about whether the electronic tobacco project will become the key for Lao Luocheng and Xiao He to beat Xiao He.

Teacher Luo wants to talk to the world and publish electronic tobacco. We also want to hear Mr. Luo's understanding and opinions. Of course, all the answers are analytical. Mr. Luo may not see them. It would be great if Teacher Luo could see them and give his answer.

Why does Luo Yonghao want to be an e-cigarette market?

65438+1October 1 1, the long-lost Luo Yonghao appeared at an e-cigarette launch conference, which caused speculation about e-cigarettes. It turns out that Luo Yonghao really invested in electronic cigarettes.

The market of electronic tobacco is huge, and the business review (ID:pintu360) reported the market opportunity of electronic tobacco before.

20 18 12 3 1 and China tobacco international (hong kong) co., ltd., the platform of China tobacco international, a wholly-owned subsidiary of China tobacco corporation, applied for listing on the hong kong stock exchange, with CICC and China merchants securities as co-recommenders. According to statistics, the number of smokers in China accounts for one third of the world. Faced with such a large market, the intruders in the electronic tobacco industry have also become fanatical.

It's cold in Beijing now, but the e-cigarette course is really seldom lively. Only in 20 18, several e-cigarette projects quickly obtained financing.

20 18, 10 In June, Hongkong announced a total ban on electronic tobacco, which had the most direct impact on the penetration of IQOS into the China market and reduced the impact on the traditional tobacco market in China.

However, the European, American and Japanese markets have proved that the e-cigarette market and courses are an irreversible consumption upgrading trend. Lao Luo's business intuition and sense of smell enable him to quickly organize teams and resources to participate. In this case, he chose the last stop and expressed his admiration for Lao Luo. Zhu started to prepare the e-cigarette project in the second half of 20 18.

Can the e-cigarette market and products really save hammer technology as Lao Luo expected? This depends on Lao Luo's initial intention and determination to make products. Whether it is cross-border or change, every step should be cautious for enterprises in trouble, and you can refer to the case of HTC.

Of course, Lao Luo's voice is different in all aspects. E-cigarette startups welcomed by the E-cigarette Association also put forward the slogan of welcoming Lao Luo to join. Luo Jia of Electronic Tobacco Online believes that the rapid growth of electronic tobacco has become an inevitable trend, and Lao Luo's products should be no problem.

There are two voices in capital: some people say they don't know, Lao Luo feels crazy, and some people think that investment opportunities are coming. Whether Lao Luo's intention to enter the new market is clear, whether he can rebuild the hammer and get rid of the predicament of the hammer now.