I am from Zigong, Sichuan, and want to go home to start a business and build a black goat farm. I wonder how the market is now.

Liu Shijun is a large black goat breeding and distribution company in Fushun County, Sichuan Province. On the morning of September 10, 2008, Liu Shijun received a phone call from a customer in Hong Kong, asking Liu Shijun to organize 600 little black goats to supply the Hong Kong market as soon as possible.

Liu Shijun: "Hong Kong has a good market and great demand. Those bosses have repeatedly asked for quick delivery. "

After a series of phone calls, the farmers around kept sending sheep. The sheep sent by farmers are all uniform Fushun black goats, weighing about 15 Jin. Liu Shijun's farm is very busy. Weighing and paying on the spot is the trading habit here.

Liu Shijun's wife: "97, 98."

Farmer: "As long as there is no problem."

Busy until it was dark, Liu Shijun distributed 6.5438+0.8 million yuan to farmers and prepared 600 sheep.

The next morning, Liu Shijun arrived at Luzhou Airport with 600 black goats. 14: 30,600 young goats boarded the plane to Guangzhou and will be transferred to Hong Kong. Liu Shijun has been working as a flying black goat for six or seven years, and one of the business opportunities was that he once found it by accident at the airport.

Before 200 1, Mr. and Mrs. Liu Shijun worked in Guangzhou, doing meat rabbit business. One day in May this year, when they received the goods at Guangzhou Airport, they found a group of little black goats who arrived on the same plane. Liu Shijun thinks these sheep look familiar.

Liu Shijun: "Tell my wife how the black goat over there looks like our rich black goat."

Wife: "I just look at the label on that box. It's a sheep from our hometown."

It is determined that it is Fushun black goat, and both of them feel incredible. Because they once considered doing the business of black goats, but because the local market has been depressed, they have not set foot in it. However, some people are transporting by plane now, and there must be business opportunities hidden in it.

Liu Shijun: "If you want him to send sheep by plane, there must be room for profit."

Liu Shijun and his wife decided to break up. His wife stayed in Guangzhou to inquire about the market situation of black goats in Guangzhou, and he went back to Fushun to inspect the raw material base. After returning, Liu Shijun first came to Fushun's black goat trading market. He saw a very strange phenomenon in the market.

Liu Shijun: "Farmers in their fifties and sixties are leading ewes and carrying lambs to sell in the market. Those sheep dealers only buy big ewes from him, and 2.3 yuan, the big sheep, gives away the lambs for nothing. "

Farmer: "Nobody bought mutton at that time."

Buyers in the market only accept big sheep, and no one specifically buys small sheep. However, if farmers want to sell big sheep, they must also take the little sheep away, otherwise, the big sheep will not be sold.

At this time, my wife sent back the opposite news from the Guangzhou market.

Wife: "A truck pulls over, and a batch will be finished soon." Demand exceeds supply, grab it yourself and give the agreed order in advance. "

At that time, eating suckling sheep was just emerging in Guangdong, especially the little black goat in Fushun, which was the first choice for cooking materials in some high-end restaurants.

Wife: "A pot of steamed sheep is sold in the restaurant 1000."

On the one hand, Fushun little black goat is in short supply and expensive. On the one hand, farmers want to give away little black goats for free. Knowing the truth, Liu Shijun was very angry.

Liu Shijun: "What they did was very wrong, so I can't get used to what they did.

After learning the secret that lambs are more valuable, in September of 200 1 year, Liu Shijun rented a store in Xinyuan Market in Guangzhou at a price of 50,000 yuan, and sold Fushun Little Black Goat at a price of about 14 yuan per kilogram.

In Fushun, he also played the banner of buying mutton. Instead of buying big sheep and white lambs like other buyers, he directly opened a card and bought lambs at the price of 8 yuan money per kilogram.

Farmer: "come out and ask me, you collect ewes." I have more than 65,438+00 ewes here. If you collect them all, we will believe you. I won't have a problem. I'll have them weighed and sold right away. This will fry the pot. "

Liu Shijun told the villagers the truth about the market, and suggested that farmers keep big ewes while buying lambs. Liu Shijun changed the rules of the game, but also got into trouble.

Soon, someone came to see you. The bearer is Wang Xiankun, the agent of Fushun County Black Goat. Wang Xiankun bluntly put forward two roads for Liu Shijun to choose from.

Wang Xiankun: "I couldn't do business, so I found him and gave him 30,000 yuan to stop doing it. There is another way. If it doesn't work, we will take measures to kick him out. " Drive away from this place. "

Liu Shijun: "We had tea together and drank, so I left, so I ignored them."

Liu Shijun went her own way, and the two broke up in discord.

The villagers trusted Liu Shijun and were willing to sell him samples. But because they have been selling the ocean before, the sample reproduction is slow. Guangzhou market is getting better and better. In 2003, Liu Shijun rented an abandoned site in Fushun, bought 200 breeding sheep and started his own breeding. However, after half a year, he felt that the whole person was caught in the farm like this, and it was not worth the loss.

Liu Shijun: "I don't have much experience. I try to improve this aspect and sell there, and there are problems. I tried to sell it there and buy it here, but I ran into a problem. There are problems on all three sides. Anyway, it is either this accident or that accident. I don't want to do it anyway. "

Liu Shijun is overwhelmed by lack of skills. Just then, Zhang Yuancai, who came to help the farm, gave Liu Shijun an idea.

Zhang Yuancai: "I told him, why don't you specialize in sales and raise sheep in farmers' homes for farmers to raise?". "

Liu Shijun: "You raise it yourself, you raise 1000, only 4000 a year. You can't make much money if you sell all 4000, so he reminded me, and I suddenly realized. I might as well rely on all the ewes to the local farmers. "

That's a good idea. But how can farmers be willing to raise their own sheep?

Fushun county is a big labor export county, and most young people go out to work, leaving many families with old people and children. Raising black goats does not require too much physical strength, and it is suitable for the elderly to breed at home. Liu Shijun found Jin Yongjiu, the deputy magistrate in charge of agriculture, and expressed his ideas.

Liu Shijun: "Tell our farmers in Zigong to raise sheep, and I will recycle them, so that we can set up a protector with him."

County magistrate Jin Yongjiu: "Old people can also raise sheep at home. Then, if Liu Shijun adopts this method and adopts foster care, those who have the ability to work can make money, and those who have no ability to work can also make money. "

After all, mobilizing farmers in the county to raise sheep is a big deal. What is the market like? Therefore, experts from Chinese Academy of Sciences were invited to demonstrate the market situation of black goats.

Expert: "From the market point of view, black goats are in short supply."

Deputy county magistrate: "As far as the coastal market is concerned, as far as we know, there is a gap of 5 million. Therefore, the prospects for large-scale development are still great. "

With the support of the market, in 2004, Liu Shijun's sheep raising plan was successfully implemented with the help of the government. He selected high-quality ewes from the collected black goats and sent them to farmers' homes for free, and promised to recycle the lambs at a price higher than the market price 15%.

Farmer: "Boss Liu will feed these sheep to us and sell our lambs to him."

Farmer: "Four sheep a year, one sheep earns 200 yuan, making a lot of money a year."

At that time, Liu Shijun developed 65,438+0,000 farmers in the county. A ewe can give birth to 2-3 litters a year, 2-3 litters per litter, and lambs can grow to 30 kg a month. In just 1 year, the sales of Liu Shijun black goats soared from tens of thousands to1.4000.

In those days, Liu Shijun was busy and happy. However, the appearance of a person made Liu Shijun's heart heavy. One day in September, 2005, on the way to the airport, Liu Shijun and his old enemy, Wang Xiankun, met in a narrow road, and the car delivering sheep was blocked on the road.

Wang Xiankun: "He went to my website to collect sheep. I can't do my business. If I can't do it, I will find a way to get rid of him. "

Liu Shijun: "They want to fight with me, I am not afraid, because I am also operating properly."

Over the years, Wang Xiankun and most of them have never gone out of Fushun to do business. They can only be sold to other places after several turns, and their profits are getting thinner and thinner. In contrast, Liu Shijun has a sales base in Guangzhou, and the profit from doing peer-to-peer business is much greater. In this regard, Wang Xiankun is both envious and jealous, so he is thinking about how to deal with Liu Shijun.

However, on the fifth day after a head-on encounter, Liu Shijun took the initiative to come to you and offered to do business with Wang Xiankun.

Liu Shijun: "Tell him kindly how much your boss will pay, and then you will sell it to me. I'm taller than him. I'm taller than him. I'll pay you. He said to go back and think about it. "

Wang Xiankun: "Look, he's honest, too. I tried to do it with him twice. I have done it twice, the profit is very good, and people are more honest. "

Liu Shijun decided to give up his territory and profits and cooperate with Wang Xiankun and others, but only if he obeyed his management and did business properly. At the end of 2004, a company was established in Liu Shijun, which included more than 10 local distributors in Rainbow Xiankun in the form of commission and salary. Although the establishment of the company solved the contradiction, it took a large part of the profits at once, and Liu Shijun urgently needed small profits but quick turnover to expand the market. At this moment, the newly established company just encountered a problem.

One night in August 2005, Li Dalai, a Guangzhou customer, suddenly called and urged Liu Shijun to airlift 300 lambs for emergency use.

Liu Shijun: "The goods are available. We can't see them off tomorrow. There will be heavy rain in Guangzhou tomorrow. He said it would be fine. "

Dalai Li: "I don't feel so unlucky. It will be my turn. It is safer to transport at high altitude. Anyway, you send me, I am responsible for it. "

The sheep was put on the plane as promised. However, the plane was struck by lightning shortly after taking off. Late that night, bad news came from Guangzhou.

Li Dalai: "It was really delayed for a long time because of the bad air inside. Because he lacked oxygen, everyone died. "

Liu Shijun: "At that time, he also said that he was responsible. He said that he was responsible. I said that I was responsible, and I didn't let him be responsible."

Liu Shijun took the initiative to bear the loss of more than 50,000 yuan. Later, Li Dalai succeeded in doing electrical business and withdrew from the black goat market. At the beginning of 2007, Li Dalai made a special trip to Liu Shijun and handed over all the customer resources he had managed for many years to Liu Shijun.

Dalai Li: "Recommend him to my friends and ask them to support him more. Teacher Liu is really honest and honest. "

Among Li Dalai's many business partners, there are customers in Hong Kong. Liu Shijun seized the opportunity and quickly sold the black goat to Hongkong. With the opening of Hongkong market, the market in Liu Shijun has been further expanded. In 2007, * * * sold 6.5438+0.7 million little black goats, with a profit of more than 2 million yuan.