The sales volume of Beijing SKP in 2020 is released. How much is it?

The *** of SKP, the main store in Beijing Huamao Center, welcomed 15 million passengers and sales of 17.7 billion yuan, achieving a growth of 15%. Single store sales and sales output per square meter were both No. 1 in the world. Not only has it been China's "King Store" for ten consecutive years, but it has also surpassed Harrods in the UK for the first time to become the world's "King Store". Behind this achievement is not only the high-end brand, but also the "ecosystem" with a unified temperament. Huamao Center consists of three six-star super Grade A office buildings, two five-star hotels, as well as high-end shopping malls, shopping malls, and international apartments.

It is also reported that Xi'an SKP has also experienced encouraging growth, with a year-on-year growth rate of 36%. Affected by the global epidemic, luxury goods sales in overseas markets suffered a serious decline in 2020, and China became the only country with positive growth, which confirmed the dominant position of Chinese consumers in the global luxury goods market. Coupled with international travel restrictions, outbound consumption has begun to return to China. Bain, a world-renowned strategic consulting firm, released a research report on China's luxury goods market, which showed that the global luxury goods market will shrink by 23% this year, but luxury goods consumption in China will buck the trend and rise by 48%, reaching 346 billion yuan.

The report predicts that by 2025, China is expected to become the world's largest luxury goods market. In fact, in the past year, China's luxury goods consumption has grown against the trend, and the phenomenon of queuing at luxury goods counters across the country has become normal, further boosting the sales of high-end luxury goods including SKP, Deji Plaza, Taikoo Li, Shenzhen Vientiane City, Hangzhou Tower, etc. Performance including shopping malls.

Beijing SKP-S is the SKP South Pavilion project located at the southeast corner of Dawang Bridge on Jianguo Road in Beijing. Its launch has given us a textbook-level "immersive business" answer.

Address: No. 87 Jianguo Road, Chaoyang District

Business area: 180,000㎡

Per capita consumption: 8,568 yuan

Number of stores: 548

Beijing SKP was formerly known as Beijing Shin Kong Place Shopping Center. It is not only the shopping mall with the highest consumption in Beijing, but also the shopping mall with the highest sales in the country. It has achieved the highest sales per square meter in the world. It is well deserved to be the most trenchant shopping mall in Beijing.

How deep is SKP? To give a brief introduction, Beijing SKP is located in the Dawang Road business district of Chaoyang District, on the east extension of Chang'an Street, adjacent to the CBD. It is currently China's top high-end department store. Station B UP owner "Ultimate Xiao Teng" once came to the Beijing SKP parking lot on non-Saturdays and Sundays. He found that the three-story parking lot was basically full, with many Beijing A license plates, Elfado, Mercedes Benz, and Big G. , and Alpha is equipped with a driver. Rolls-Royce lining up at Beijing SKP is no joke. Last year's SKP store celebration caused a carnival on social media. The myth of a single store in a single day was 1.01 billion. There was a long queue before the mall opened. People sprinted for 100 meters as soon as it opened. Buying bags worth tens of thousands was like buying cabbage. There was no midfielder. Rest, just buy buy buy. ?

Beijing SKP, which opened in April 2007, has maintained annual sales growth of 30% for four consecutive years since its opening.

In 2011, it pulled down the " Hangzhou Tower, the king of department stores in China, has become the "new store king".

In 2017, Beijing SKP’s sales reached 12.5 billion yuan, ranking second among its peers in the world, second only to Harrods, the long-established department store in London.

In 2018, Beijing SKP’s sales reached 13.5 billion yuan, 3.5 billion more than the second-placed Nanjing Deji Plaza.

In 2019, Beijing SKP’s sales reached 15.3 billion yuan, followed by Nanjing Deji Plaza with 12.24 billion yuan and Hangzhou Tower with 10.5 billion yuan in second and third place respectively. ?For ten consecutive years, Beijing SKP’s status as the “King of Stores” has been unshakable.

SKP-S is a flagship project jointly created by SKP and GENTLE MONSTER. GENTLE MONSTER leads the design. With the theme of "digital-analog future", it tells a story about "immigrating to Mars" a hundred years later. full story. When you enter from the main entrance on the first floor, you can enter the immersive experience brought by SKP-S. Of course, "King" SKP cannot simply play a children's game that simulates the appearance of Mars or outer space. Instead, it uses conceptual techniques and step-by-step to give people a sense of ultra-future immersion. In the floor introduction, the themes of the four floors of the retail space are:

1F?TERRA

Art is the main attraction of SKP-S, and the first phase of creation is what we see now "Future Farm" presented by SKP X GENTLE MONSTER. In addition to the "SKP-S Art Experimental Space", in the middle of the first floor, Italian artist Quaiola's "Sculpture Factory: Hercules and the Centaur Nessus Battle" robot sculpture installation is located here. As an important component of "immersive business", the integration of brands and projects is very critical. In SKP-S, what is exciting enough for every retailer is that almost all the brand's store decorations are exclusively customized, and the product level is also mostly presented as "exclusive".

2F EXPLORER

Going up to the second floor, the first thing you see is the "Eternal Life" series of works by Chinese artist Xu Zhen. It is a manifestation of the blending and collision of Chinese and Western cultures. On the other side is the interactive installation art "Penguin Mirror" by Jerusalem-based Israeli artist Daniel Rozin. Stand in front of the body capture device and by stretching your body, the penguin will begin to rotate and reflect the corresponding movement outline you performed. In terms of brands, the second floor is dominated by streetwear and niche designer brands. STONE ISLAND, MCM, THOM BROWNE, Acne Studios, CANADA GOOSE and other brands have opened new image stores.

3F?DISCOVERY

Because SKP SELECT occupies a larger area on the third floor, the integration of the brand and the environment on this floor is higher. Follow the SKP SELECT and you will reach the space-time tunnel. This is also the process of "human beings going from land to Mars". When taking pictures, the child kept saying that he was in a space capsule. This may be the continuation of the brand culture in the next generation. Walking further, you will arrive at NUDAKE, the world's first creative fantasy-themed cafe of GENTLE MONSTER.

B1F?ENDEAVOUR

ENDEAVOUR literally means the journey ends here. Therefore, there are many catering brands in the "supply" category on this floor.