What brand is estee auder?

Estee Lauder is a beauty and skin care product of Estee Lauder, an internationally renowned cosmetic brand, which was established in 1946. Now Estee Lauder has been in the leading position in the world cosmetics industry, mainly producing high-quality skin care, cosmetics, perfumes and other products.

Estee Lauder has done a very good job in promoting products. Clinique of Estee Lauder Group and Kiehl's of L 'Oré al Group are benchmarking, but in terms of product price, Clinique butter of 125ml is 200+ (refer to the discount price of official stores in JD.COM, in yuan), while Kiehl's high moisturizing cream of 125ml is 400+. 50ml Estee Lauder small brown bottle price 600+, 50ml Lancome small black bottle price 1000+.

As a top luxury cream, 60ml of La Mer costs 2000+, which is more popular than Estee Lauder's HR, and 50ml of HR black bandage costs 3400+. According to the top luxury brand association given by Estee Lauder to La Mer, and the roe cream of Leibniz, the Hailan Lady Cream of Guerlain is of the same grade, but the price of Leibniz 50ml is 4000+, and that of Guerlain 50ml is 12000+.

All Estee Lauder's products take the low-cost route in the same grade, which is why many people take Estee Lauder's products as the entrance when they are advanced. This is exactly the same as Estee Lauder's early $8.50 perfume substitute. Although the price is low, it spares no effort to create its own luxury imagination and body positioning.

Estee Lauder maintained her aristocratic temperament, gained insight into the core of human nature and captured the trend of the times. This move has steadily cut into the lifeblood of the China market. However, compared with L 'Oré al, which entered China with 20 brands, Estee Lauder, who entered China in 2002, has always been a suitor. Compared with L 'Oreal, Estee Lauder, which entered the China market slowly, has fallen a lot in brand and channel sinking. Almost no low-end brands of Estee Lauder Group have cut into the sinking market, let alone laid channels.

Running all the way's Dongfeng just caught up with China's e-commerce, and maintained double-digit growth in the China market for many years. Estee Lauder's growth rate made colleagues in the cosmetics industry particularly jealous. But this is by no means easy. For the picky China market, Estee Lauder tells a good story, but the products are not satisfactory. Compared with L 'Oreal Group, Shiseido, Dior, Chanel and other brands, Estee Lauder's products are the most sloppy, and there is no bright spot in localization.

Extended data:

Estee Lauder mainly sells four kinds of skin care products. It is the predecessor of Estee Lauder, founded by Estee Lauder and Joseph Lauder. It has developed into the largest skin care, cosmetics and perfume company in the world and is still expanding its business. (1946), Madame Estee Lauder founded a company named after herself.

Estee Lauder (also translated as Estee Lauder) was born in July 1906. Estee Lauder is the founder of the top cosmetics brand Estee Lauder.

As a woman, she created a perfume for the lover of her life, which created a story in the field of perfume. The cosmetics kingdom she ruled is still firmly controlled by her name. EsteeLauder, Origins, MAC, and half of American cosmetics belong to it. In order to show their respect for her, Americans made her legendary life into a movie.

Most of Estee Lauder's first half life was a mystery. She was born into a Jewish family. Born to hate her Jewish immigrant status, she has been desperately trying to be 100% American.

On April 26th, 2004, an unbearable heart stopped beating (at the age of 97). It belongs to Estee Lauder, the founder of Estee Lauder, a lady who refused to reveal her age until her death.

Phoenix Net-Estee Lauder: A Cosmetic Empire Good at Telling Stories

Baidu Encyclopedia-Estee Lauder