The heat is comparable to "double 1 1", and the sales of freezers in Shanghai have doubled. What is the reason?

During the epidemic, the refrigerator has become a kind of refrigerator for people in closed areas? Dream object? . Shanghai's transportation capacity is very tight, and community residents should not buy large refrigerators. The refrigerator is just needed, which is understandable. The neighbor did buy four refrigerators. The main reason for buying them is that the refrigerator is broken. The original capacity of the refrigerator is not enough. Family isolation needs to store food, oil, vegetables and meat for many days.

In social networks, some people post to find a group buying channel. Recently, the demand for refrigerators has increased greatly, and the search heat of products is similar to that of Tmall. Double 1 1? Same. Since the current epidemic in Shanghai, many consumers have called Wuzhi to buy refrigerators and freezers. The customer recommended the boss of Qibao Town, resulting in a large order, which is not the case for other types of household appliances.

What kind of demand, unit price, refrigerator or freezer, and then find someone who can deliver goods. Due to the shortage of transport personnel, it is difficult to deliver the goods on the same day, and there is no way to deliver them to your door as usual. Can only be sent to the door of the community. Consumers can only buy one set, not a group purchase, as long as the warehouse has goods. An electric appliance dealer in Xuhui District told Time Finance that all refrigerators were frozen, and the refrigerators and freezers in the shops were sold out. In view of the hot sale of refrigerators and freezers, the demand for freezers has increased greatly recently.

In terms of sales, Midea's online refrigerator sales in March increased by 16% month-on-month and 26% year-on-year. The user's demand for refrigerators and freezers is increasing significantly. Facing the increasing demand for refrigerators and freezers, the company is strengthening supply flexibility and carrying out special management of the whole value chain. Protecting people's livelihood and promoting stability? Make a contribution. Midea Group found through big data dimensions such as user search and purchase that in the post-epidemic era, users' demand for dimensions such as large capacity and ultra-thin embedding has increased compared with previous years, and they pay more attention to the selling points of dimensional functions, such as preservation effect, preservation period and preservation time. Clean taste sterilization and nutrition and health management.