The origin of Paula Jane's choice

Paula's choice stems from its founder, Ms. Paula Begoun.

Paula Begoun is an extremely important figure in American cosmetics industry. She has studied cosmetic products for more than 25 years, analyzed the cosmetic ingredients of almost all brands, and got a sharp and pertinent evaluation, so she is known as the "cosmetic police". Her works "Don't Go to the Cosmetic Counter Without Me" and "Dictionary of Cosmetic Ingredients" have sold millions of copies in the United States, with global sales exceeding 1 billion. She is often invited to participate in the programs of Oprah show, today show, Daily NBC, 20/20, Primetime, The View and CNN, and her influence is spread all over the world.