What warning did the Haidilao incident give us?

Recently, the controversial "Haidilao kitchen scandal" continued to ferment. The US Food and Drug Administration in Beijing even talked about "Haidilao" again, requiring all stores in Beijing to open their kitchens within one month and accept social supervision. Once such a positive big brand faced such a situation, forcing people to re-examine the catering industry in China. Has the catering industry in China entered the most critical moment? And trust, can you get it back?

"Haidilao" is a myth in the catering industry. From brand building to meticulous service projects, it has attracted countless consumers. It can be said that it has become a benchmark in the catering industry.

However, on August 25th, the media revealed that there were mice crawling into the food cabinets in Beijing Jinsong Store and Sun Palace Store in Haidilao. The clerk mixed the tableware when cleaning the dustpan and dug out the sewer with the hot pot used by customers. Once exposed, the network instantly exploded into stormy waves.

The most amazing thing is that Haidilao's public relations sincerely admitted his mistake, and an open letter from Haidilao's board of directors took full responsibility, which actually attracted a favorable comment?

Compared with these public relations propaganda and advertising effects, is "food safety" a trivial matter? As long as you don't lie, you can be forgiven and even cover up all the ugliness?

If even star brands can't lead by example, then ordinary people really don't know what else to eat.

Needless to say, the leopard, which was once prohibitive, has grown from 26 stores nationwide to only 1 now.

No matter what other reasons are behind the development, food safety is particularly important.

According to relevant information, on September 4th, 20th/KLOC-4th, the legal evening news unannounced visit group reported that leopard Asian Games Village Store and Wangfujing Store illegally sold raw seafood. Subsequently, the two stores were punished by the food and drug supervision department and closed down for rectification.

In recent two years (20 15, 20 16), Shanghai leopard international food co., ltd was punished 9 times by Shanghai Jing' an district market supervision administration. The types of illegal acts include "causing food poisoning and other food safety accidents" and "dealing in food with pathogenic microorganisms exceeding food safety standards".

Moreover, even the shops that have settled in the takeaway platform are scary. Although the take-away black workshop incident that broke out last year has subsided, now people will pay more attention to brands in their choices.

However, after identifying the brand, how are we treated by many big names such as Haidilao and Leopard?

Can this infinite cycle of reincarnation end? Presumably this time, I really have to wait for the Food Safety Administration to give a convincing statement.

I don't know if you remember. In the latest Hurun White Paper on Investment Immigration in China this year, there is such a set of data: 34% of high-net-worth people said they would consider living in another city in China. The main reason is the pollution of living environment, accounting for 52%; Quality of education (44%), hope to live in an ideal environment (37%), food safety (24%) and medical level (265,438+0%).

It can be said that with the improvement of people's quality of life and the continuous development of the world economy, people are more eager to pay attention to the spiritual level and food hygiene and safety places.

However, under the premise of frequent food safety problems in China and being a first-class brand in China, the domestic food crisis has become fierce.

The most shocking thing is that even because of Haidilao's good public relations, negative news on the Internet may be moved back. In view of this phenomenon, we can only sigh, is it necessary to tolerate its most essential problems just because its services are in place?

This situation can not help but remind people of the "poisonous egg incident" in which Europe was caught in a food safety panic a while ago. This is also a food safety issue, and the British Public Health Bureau (PHE) conducted an investigation and published information. The British Food Standards Agency (FSA) cooperates with European governments, industry organizations and scientists to further study the current situation and risks to public health, as well as the real reasons.

The same problem, but different ways to deal with it, different emphasis, I wonder how those who are tolerant of food itself because of service will feel? Moreover, in many European and American countries, once food safety problems occur in restaurants, they will be dealt with seriously and strictly investigated, and any details will be made public.

As the saying goes, food is the most important thing for people. Faced with such a situation, those who are worried about their own or their children's healthy diet in the future can only go to places where they can safely eat.

? PG One-founding partner of Beijing UBS Law Firm, deputy director of the Trust Law Professional Committee of Beijing Lawyers Association, registered foreign lawyer in Hong Kong, personal honor winner of Chambers, and self-media person ("PG One says wealth" and "Look at PG One").