Does anyone know the concept of Daoanli?

Amway, called Amway in Taiwan Province Province, is a famous American direct selling company. Its headquarters is located in Ada, Grand Rapids, Michigan, USA. It was founded by Jay 1959? Wen and Li? Devise was found in his basement. Mainly engaged in daily consumer goods, covering Nutrilite nutrition and health food, artistry beauty cosmetics, personal care products, home care products, household durable goods, and Amway also serves as a manufacturer and seller.

Amway is the abbreviation of the English "American way".

In 2000, Amway, Quixtar and Access Commercial Group merged to form Alticor Inc Amway Company is a wholly-owned subsidiary of Andago Company. At present, Amway operates in more than 90 countries and regions around the world. It has 6,000 employees and 3 million dealers.

In Forbes' ranking of 5438+065438+ 10 in June, 2004, Andaco ranked 19 with a performance of $6.2 billion.

Brief introduction of Amway company

1959, the founders of Amway, Jay Van Roan and Richard Devosse, took their first step in their basement. Today, Amway has developed into a world-renowned large-scale consumer goods manufacturer and distributor, headquartered in Ada, Michigan, USA, with operations in 92 countries and regions. Amway produces more than 450 kinds of products. At present, there are more than 170 kinds of products on sale in China, including nutrition and health food, beauty cosmetics, personal care products, household care products, household durable goods and so on.

From 65438 to 0992, Amway officially entered the Chinese mainland market with sincere investment and enthusiasm of taking root in China, with a total investment of US$ 220 million. Amway (China) factory is located in Guangzhou Economic and Technological Development Zone, with a total floor area of 1.4 1 10,000 square meters, and produces four series of high-quality products of nearly 1.80. Amway (China) is headquartered in Guangzhou CITIC Plaza and Bank of America Building, and is responsible for coordinating the national business operation. At the same time, the company also set up regional offices in Beijing and Shanghai.

1In July, 1998, Amway (China) was approved by the state to adopt the mode of "store sales and hiring salesmen" for business transformation. The company has invested a total of 270 million yuan to open more than 30 stores nationwide and train130,000 active marketers. Through shops and marketing personnel, the company provides consumers with high-quality products and thoughtful pre-sales and after-sales services.

After nine years' efforts, China has developed into Amway's largest market in the world, ranking second among the "Top 20 Daily Chemicals Industries in China" in 2003, and was again rated as "the most admired foreign-funded enterprise" by Fortune (Chinese version) in 2003, ranking 27th among the companies with the best comprehensive evaluation. In 2003, the sales of Amway (China) exceeded RMB 654.38 billion.

Amway is located in Ada, Michigan, USA. Amway began with the sincere cooperation between two founders, Jay Van Roan and Richard Devosse. They are all descendants of Dutch immigrants. They grew up together. The same growth experience and the personality characteristics of Dutch descendants laid the foundation for them to become partners in the future. Mr Jay Van Anlo passed away in 2004. At present, Amway is run by their children. Mr. Steve Van Andel is the Chairman of the Board of Directors of Amway Corporation, Mr. De Davies is the President of Amway Corporation, and the Chairman of Amway (China) Corporation is Ms. Zheng Lijinfen.

The multi-level salary system established by Amway Company has created a worldwide marketing model, which has become a template for major marketing companies around the world to learn, and has also been included in the MBA course of Renmin University of China.

Amway history

1959, young Richard Devosse and Jay Van Roan co-founded Amway Company in a basement in Grand Rapids, Michigan, USA, and successfully opened the market with an environmentally friendly and multi-purpose concentrated cleaner.

1962 expanded its business to Canada, and the first branch outside North America opened in Australia in 197 1.

1972, Nutrilite Supplementary Food Company officially became a subsidiary of Amway.

1980 annual sales exceeded the 1 billion dollar mark.

1989 was awarded the "Environmental Protection Achievement Award" by the United Nations, becoming the second private enterprise to win this honor.

1995, a large factory building in Guangzhou Economic and Technological Development Zone was officially put into production, and Amway (China) Company also opened in April of the same year.

1996, American private enterprises ranked 22nd.

From 65438 to 0997, Nutrilite became one of the largest brands of vitamin and mineral nutritional supplements in the world.

1In July, 1998, with the approval of the Ministry of Foreign Trade and Economic Cooperation, the State Administration for Industry and Commerce and the State Bureau of Domestic Trade, Amway (China) successfully transformed itself by opening a shop and hiring salesmen.

In 2000, Amway, Quixtar and Access Business Group merged into Alticor Inc Andago, and now it has 65,438+03,000 employees and 3.9 million salespeople worldwide.

In August 2003, the turnover in China reached the first place in the world.

In 2004, the sales of Amway (China) reached RMB 654.38+0.7 billion, and the tax paid was RMB 3.7 billion, making it the largest market of Amway in the world.

At present, Amway's business has spread to more than 80 countries and regions on five continents, with more than 654.38+200,000 employees and more than 3 million marketers worldwide. There are more than 400 products with Amway as the trademark. Amway now has 380 product patents, and 430 are still being applied for.

Now Amway implements single-level compensation and adds new products.