How to treat Zhihu?

First of all, let me briefly talk about what kind of platform Zhihu is. Zhihu is a social Q&A website, which was founded on 20 1 1. The name Zhihu has the flavor of classical Chinese, which means "Do you know?" According to statistics, as of 2065438+May 2006, there were 50 million registered users in Zhihu, with an average daily active user of130,000, with an average daily visit duration of 33 minutes and a monthly PV (page views) of over 5 billion. At present, there are 6.5438+million questions, 34 million answers and 35 million consents in the whole station. At present, there are pc version, mobile version and mobile phone client in Zhihu. In the past few years, Zhihu has been a high-end Q&A platform. Professionals from many industries and some big names in the Internet technology circle have registered accounts in Zhihu to participate in Q&A.. Many people may question why some reward questions and answers like 360 Q&A and Soso Q&A don't have high-quality answers, while Zhihu's reward mechanism without points can produce high-quality questions and answers. The reason is that Zhihu has a good question-and-answer ecology. Because there are many professional people in Zhihu to answer and browse, the answers to popular questions in Zhihu have priceless advertising space. Many people can add the addresses of personal websites or blogs, or add the addresses of their own open source projects, and so on. In some questions and answers, because of the high-end user groups in Zhihu, these things have attracted many people's attention, thus playing a role in promotion. And some people can improve their reputation in the industry through professional answers and unique insights, which has produced great value invisibly. This is something that ordinary users have never seen. Ordinary users may only need a professional answer.

How to treat Zhihu as a platform? Personally, I think Zhihu has passed the golden stage of development, because the content quality in Zhihu is gradually declining. With the rapid development of headlines from the media, more and more platforms can promote some personal brands and personal influence. Especially now, many Q&A platforms have begun to carry out some reforms. For example, Baidu's Baidu School and experts that Baidu knows have all started to dig up high-quality content, which has led to the loss of users in Zhihu and the content is getting worse and worse. In particular, Zhihu introduced the paid question-and-answer mode, resulting in few professional answers to free topics, which led to a decline in the quality of its public content.

In a word, the Internet is always improving and developing. No Internet model can last long, and neither can Zhihu's model.

The rise and maturity of Zhihu is the symbol of the gradual rise of the middle class and knowledge economy in China, which has three characteristics.

1, the overall quality of users is high, so-called rattan school, 9852 1 1 abound. Indeed, the proportion of elites is higher than that of the general Internet community, and the discussion quality, atmosphere and output content are higher than those of Baidu Know, 360 Q&A and Today's headlines, which can represent the most successful ucg model in China Internet community today. 2. Zhihu is transforming from the original knowledge-based content community to the profit-driven realization of business knowledge, which represents the emergence and popularity of bookstores in Zhihu, knowing about LIVE and value. This is Zhihu's great efforts, transformation and continuous commercialization after completing the D round of financing. 3. Zhihu provides a communication platform for contemporary intellectual elites, white-collar programmers and college students, with broad prospects. At present, there are nearly 80 million registered users in Zhihu, and the average daily active users can reach more than170,000. It has produced nearly 40 million questions and answers and more than 2,000 live programs, which are very energetic.