How did Levi's become famous?

LEVI\'SR is one of the most famous names from the American West. It is also the name of Levi Strauss, the inventor of the world's first pair of jeans. Levi Strauss immigrated to New York from Germany in 1847 at the age of seventeen. Speaking almost no English, he spent his first few years in the United States working for his two older brothers. He sells fabrics and household items everywhere in remote towns and villages around New York and KFC. He sometimes even sleeps on the roadside or in an empty garage. The young Strauss was so fascinated by the news of the California Gold Rush that he took a ship and sailed to San Francisco in 1853. He brought several rolls of canvas for tents and caravans to sell to the rapidly increasing number of residents. But he found a better use for canvas when an old gold digger said he should sell trousers that could withstand the rough use of gold digging. So he sent the unsold canvas to a tailor and ordered the first Levi\'s jeans. On that day, the legend of Levi\'sR was born. People spread the word about these tough jeans. The young Strauss soon opened his first store in San Francisco. He makes many waist-length leggings. Later, he abandoned canvas and switched to denim, a strong cotton fabric woven in France with color-fast indigo dye. Strauss made many improvements to the original design from 1860 to 1940, including rivets, an arched double horse guarantee leather label and a small back pocket flag, which are now the world-famous authentic Levi's jeans logo. . Levi Strauss Company has indeed become an American tradition. To people all over the world, it represents the pioneering power and spirit of the West. Today, jeans have become not only a sexy garment for all ages, but also a "fashion" that can be worn at any time without feeling out of date. Among all the jeans brands in the world, Live\'s is like a century-old evergreen tree. From the day Levi Strauss, the founder of Levi jeans, produced the first pair of jeans in 1873, it has been naturally associated with the same brand. The American Gold Rush, the Western Cowboys, and the U.S. Army are all connected and have even become part of American history. It is difficult to find a clothing brand in the world that can go through more than a hundred years of ups and downs like Levi, becoming popular from one country to the world. The brand personality has always remained consistent, and it has become a fashion and jeans brand that is acceptable to men, women, and children all over the world. Leading brand, this can not but be said to be a century-old myth created by Levi brand. After five generations of hard work and more than a century, the Levi brand, which has been registered as a trademark in more than 160 countries around the world, has always represented originality, integrity and innovation. Its product quality is not only famous for its wear resistance and sturdiness, but also its brand advertising has won many awards and is praised by the world. The corporate brand ranked 102nd in the 2006 "Top 500 World Brands" compiled by the World Brand Lab.