You'll never finish Tesla again

The old horse is awesome again

At the weekend, his space exploration technology company manned a dragon spacecraft into the sky; By yesterday, two astronauts had docked with the International Space Station. The first half of the whole plan has been successfully completed. Next, they are expected to spend at least six weeks and no more than four months in space, and then return to Earth by dragon spacecraft.

Look at other people's homes.

This is the first flight of human commercial manned space flight, and also the first flight of human private space company manned space flight. Of course, for Lao Malay, emigrating to Mars is an important flight for human beings.

At the press conference, Ma Lao recalled how difficult it was in the past with tears in his eyes. He doesn't want to invest so much money. As a result, he went bankrupt and started two companies, both of which almost went bankrupt in 2008. 18 years, he finally sent people up.

Friends who know Ma Lao know that he actually loves to cry. He cried dozens of times in public, which is not the first time for the development of human space industry.

For example, when interviewed by "60 Minutes" on 20 12, Ma Lao choked up because of three consecutive failed rocket launches and deep financial crisis. Especially when asked about some famous American space heroes, such as neil armstrong and Jean Cernan. , look down on commercial space. Ma Lao said with red eyes that he hoped they could come and see the works of Space Exploration Technology Company.

The injustice is severe.

Now, everyone has seen the work of space exploration technology company.

The witness of the whole people makes Ma Lao mean far more than a successful rocket businessman, the light of an otaku in Silicon Valley, a wolf in the air on Wall Street, a purely rational machine with unstable emotions, or a strange actress pusher ... Although we can't help but measure him by some of these dimensions, when you send people into space, you are no longer a role that can be easily questioned.

And we get together and say that such a hero of the times is still an electric vehicle manufacturer.

Tesla is also very excited. There are people in the sky.

This has given many people inexplicable encouragement. For example, Comrade Jiang Xiaohua of our company has strengthened and even upgraded his previous idea: from now on, there are only two kinds of electric vehicles in the world, one is called Tesla and the other is called Tesla.

I'm afraid you are too careless. It is difficult to have evidence to support the transformation.

How many people will buy an electric car made by an old horse because it made a rocket? If this quantum entanglement is established, Evergrande's car is not worried about the way out. The house where I live was built by boss Xu. I will buy a car to support it. As long as Evergrande Real Estate is bold enough, how much Evergrande will produce.

This is not logic.

But God did give Tesla to continue to make his own chip. A recent example, just a few days ago, an old saying of shareholders reiterated that Tesla should increase the expenditure on paid advertising to increase brand value and product awareness. This proposal will also be voted at the shareholders' meeting on July 7.

Tesla has never advertised. Our salesman surnamed Lin, who is best at billing, confirmed that even if he went to China, Tesla, he would not do localization work, so he set aside this fee to visit the dock.

Ma Lao has always made it clear that he despises paid advertising marketing. Therefore, Tesla will not pay celebrities to drive their own cars, will not give discounts to celebrities, and will not spend money on advertising. "We will use this money to make great products."

What's more, he still feels that the mainstream media has been targeting it, and the implication is that he doesn't want to feed the baiwenhang. A few years ago, he speculated in a quarterly earnings conference call that Tesla might eventually make an advertising budget, because it would support the development of the media, and the news media needed support. Your taste is not only for marketing, but also for charity in the declining news media industry.

But in fact, they just don't advertise in the traditional way, otherwise the goods brought by Viya a while ago are nothing.

One of the unconventional ways is to bring traffic to each other through brother companies. This launch using Model X as car ferry is actually not a bright spot; The Falcon rocket test on 20 18 needs to be loaded. Tesla Roadster is used, and a spacesuit dummy is sitting in the driver's seat. david bowie's "The Grinch in Space" is played circularly. Don't panic when it is played on the screen. This is the connotation of the old horse. Pay tribute to your favorite Hitchhiker's Guide to the Galaxy.

At that time, some people called it a marketing case that stifled all marketing. Traditional car companies may need to spend hundreds of millions to convince consumers to buy a car, so no brother rockets shoot cars into the track.

Save traditional advertising fees, are they all used in products; Whether it is really more effective not to do traditional advertising at all than to invest a certain profit in each car is actually a proposition that needs to be considered.

For example, in China, if you want to expand the scale and sink a part of the market (although it is impossible to sink there according to the positioning of Model 3/Y), you have to meet with traditional marketing methods. But it is not a problem in the short term, and its system is not enough to support the rapid expansion of the plate.

Besides, when you have more than 35.4 million followers on Twitter, what celebrity endorsement advertisements do you need to endorse you? Even some fan pages, such as Musk Memes, have nearly100000 fans. Outside Twitter, like Reddit, 200,000 members continue to actively discuss.

You seem to be out of order, but you are actually strategic.

In an interview with Bloomberg not long ago, Ma Lao revealed some thoughts of the Twitter manager: "It is very difficult to satisfy everyone, especially on Twitter. You see, you can say something uncontroversial, and then people will say that you are boring and nobody cares about you. I'm willing to take back some of what I said. I don't agree with every tweet I send myself Some of them are absolutely stupid. "

Those words must include the famous funding obtained in 20 18. "But on the whole, good is much better than bad. This is a way to bypass the media and communicate directly with everyone. "

Recently controversial Twitter: Please review the matrix and understand the meaning behind it.

Now, after Heaven, this advantage is even more obvious.

He was promoted from a new internet god to a symbol of the times, and re-marked where the boundaries of his personal dreams can be: even the sky is no longer the limit. "If we improve the speed of innovation, life can become a cross-planet state. This is our goal. "

Before the old horse went to heaven, such a distant goal seemed very unrealistic and meaningless.

It is unrealistic for you to come from an ordinary family and want to be a top elite. It is unrealistic for you, a 18-year-old scum, to be admitted to Tsinghua Peking University. It is unrealistic for you to save China football. It seems out of reach, just a gorgeous coquettish remark in the footnote of life.

Now we have a new scale. If you measure your life by the distance from the ground to the starry sky, you will suddenly find that any peak you can imagine is possible. This vigorous spirit, which has never been seen in the world since the 1950s and 1960s, is now back.

Compared with the last time, we didn't even pay the price of the war, but also gave the suffering people a needle of hope.

It is also possible to buy a 300 thousand car with this chicken blood.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.