Address of anhembi Exhibition Center in Sao Paulo

Anhamby Exhibition Center in Sao Paulo = Anhamby Exhibition Center in Brazil.

Name of Exhibition Hall: Annibi National Exhibition Center

Pavilion Type: International Pavilion

Tel: +97 1 (0) 2 444 6900

Chuan Zhen: +97 1 (0) 2 444 6 135

Address of Exhibition Hall: P.O. Box 5546, Abu Dhabi, United Arab Emirates

Anibi International Exhibition Center

Exhibition contents: machine tools, rubber and plastic machinery industry, woodworking machinery and all kinds of mechanical equipment, mechanical accessories, basic industrial equipment, metal processing equipment, grinding and roller press, welding equipment and systems, valves, pump products, hydraulic and pneumatic equipment, etc.

Exhibition background: This exhibition is held every two years. It is the largest professional exhibition of machinery industry in South America and is favored by exhibitors all over the world.

Last Review: In the exhibition area of 78,000 square meters in 2006, exhibitors from 37 countries exhibited their products. It is understood that China enterprises participating in the exhibition had extensive contacts with Brazilian business people and had fruitful exchanges. But there are also disadvantages:

1. The competitiveness of China products is very poor. Among 37 countries, developed countries generally participate in manufacturing equipment products, while China's products are generally hardware products with low technical content and added value, which shows that there is still a big gap between China's mechanical products and the world's advanced level.

2. Low level of participation. Compared with developed countries, China's exhibition level can be summarized as "first-class products, second-class packaging and third-class planning", while China is still in the "stall" stage, which is in great contrast with the rapid improvement of China's product manufacturing level. Due to the low level of planning, vision, aesthetic feeling and ideology, the influence of China products in the exhibition has been greatly weakened.

Tips: According to the survey conducted by the Machinery Industry Branch of the China Council for the Promotion of International Trade, there are three aspects worthy of attention in attending the Brazil International Machinery and Industrial Products Exhibition:

1. Change your mind. It is no longer the traditional promotion concept for mechanical products to enter the international market, but we should consider the exhibition cost and forecast from the aspects of market analysis, marketing strategy and exhibition planning, avoid "fixing the exhibition by exhibition" and strive to improve the exhibition level.

2. Play the role of "official". Constantly guide enterprises to use the exhibition platform and continue to accelerate the implementation of the "going out" strategy.

3. Enterprises should constantly sum up experience. Enterprises should work hard on product venues and exhibition levels.

Market prospect: Brazil is a big country in Latin America and has strong radiation ability to neighboring countries. It is understood that Brazil has more than 4,500 machinery manufacturers of various types, ranking sixth among 14 machinery producing countries in the world, and is one of the pillar industries in Brazil. In recent years, it has invested 654.38+0.25 billion dollars in woodworking, chemical industry, paper making, mining and textile machinery industries alone. Generally speaking, Brazil's automobile and auto parts manufacturing industry is relatively developed, but China has the competitive advantage of low manufacturing cost. It should be said that the prospect of products entering the Brazilian and Latin American markets is broad.