Local Fashion Brands Favored by Swedish Younger Generation (Continued)

Why is Red written by Roland? Roland Holt, Lena? Lena Patrickson and Junus? Jonas Clason is a fashion brand founded in Stockholm on 1999. Before that, they were H &；; M's colleague left with H&; M is a completely different way, which is reflected in their design concept and marketing method. Guided by the idea of making WHYRED a European high-end fashion brand, they combined with collective wisdom to design, produce and sell, trying to develop the company into a top fashion company in the world. The brand name WHYRED was inspired by Roland? Ute's grandfather Sven X:et Erixon is a famous Swedish artist. In a radio interview in 1950s, when answering a reporter's question "What's your favorite color", he said "red". The reporter continued to ask, "Why is it red? Why is it red? ) "The origin comes from here.

The last issue introduced some Swedish fashion clothing design brands. In addition to the impression of fashion, simplicity, coldness and arrogance, Swedish design also has a capable, youthful, natural and lively style. Of course, like Nordic design, the biggest feature is that most Swedish designers have always adhered to the word "Jane", whether it is fashion clothes or household items, whether it is fashion items or decorative items. There is too much increase and too little decrease in design, but it is very complicated. Only the essence is enough, as long as a little bit is used to express function, personality and beauty.

After learning about some fashion brands, especially with the help of the marketing staff of NK(Nordiska Kompaniet), one of Sweden's largest luxury department stores, especially the staff of NK NORDISKA designers, I got a recommendation list through the investigation and inquiry of some Swedish young people. This list may not represent the most complete and best fashion design in Sweden, but it is basically a brand favored and recommended by the younger generation in Sweden at present. In this issue, we will continue to introduce several other popular Swedish design brands. In addition to several high-priced and high-quality brands, we also select several brands with deep roots in Sweden and very high cost performance. Most brands have counters in NK department store.

★ Fashion clothing brand WHYRED

▲ Fashion clothing brand WHYRED (picture from official website)

▲ Fashion clothing brand WHYRED20 15 autumn and winter parts (picture from official website)

Why did Roland do red? Roland Holt, Lena? Lena Patrickson and Junus? Jonas Clason is a fashion brand founded in Stockholm on 1999. Before that, they were H &；; M's colleague left with H&; M is a completely different way, which is reflected in their design concept and marketing method. Guided by the idea of making WHYRED a European high-end fashion brand, they combined with collective wisdom to design, produce and sell, trying to develop the company into a top fashion company in the world. The brand name WHYRED was inspired by Roland? Ute's grandfather Sven X:et Erixon is a famous Swedish artist. In a radio interview in 1950s, when answering a reporter's question "What's your favorite color", he said "red". The reporter continued to ask, "Why is it red? Why is it red? ) "The origin comes from here. This brand pursues not only fashion, but also the combination of fashion and art. Its series of products, between leisure and elegance, expect and meet unexpectedly. Exquisite workmanship, minimalist lines, elegance and composure, coats, coats, sweaters and skirts for men and women are bright and neat in color and extraordinary in temperament. WHYRED has a special counter in NK Department Store, located at No.94, queen street and G? There are specialty stores in tgatsbacken 36 and other places. WHYRED's address in official website is:/official website provides online purchase service.

★ Fashion clothing brand J.LINDEBERG

▲ Fashion clothing brand J.Lindeberg (picture from official website)

▲ Fashion brand J.Lindeberg's women's collection (picture from official website)

The fashion clothing brand J.Lindeberg was founded by John Lindeberg (John? The abbreviation of Lindbergh's name. Johan Lindeberg was born in Lund, a small town in southern Sweden in 1957, and founded this fashion brand in 1996. J.Lindeberg's design concept is to design Scandinavian lifestyle, which combines fashion and function perfectly, and brings a fashionable and modern active lifestyle. J Lindbergh brand includes fashion series, golf series, skiing series and customized series, as well as fashion items such as bags and shoes, which are sold in more than 900 stores in 35 countries around the world, and even J Lindbergh has counters in Beijing and Shanghai. In 2003, J.Lindeberg participated in Milan Fashion Week and became the first Swedish clothing brand on the stage of Milan Fashion Week. Ski clothing series has been selected by many world-famous sports stars, with excellent functions and quality.

J Lindbergh has a special counter on the second floor of NK department store, and several specialty stores in Stockholm, such as Biblioteksgatan and Stureplan ... J.Lindeberg's address in official website is /eu/ official website, and there are also online shopping services.

★ Outdoor sports equipment brand FJ? LLR？ Arctic fox

▲ classic outdoor sportswear and equipment brand Fj? llr？ Ven Men's Wear (Image from official website)

▲ classic outdoor sportswear and equipment brand Fj? llr？ Ven's famous product k? Nken backpack series, that is, the little fox backpack familiar to Chinese people (picture from official website)

The Swedish outdoor sports equipment brand Arctic Fox is probably one of the most famous brands in China. What is the reason? Konodin, founded in 1960, is a sports brand based on its backpack series K? Therefore, Enken embarked on the road to success. Fox backpack was once called national schoolbag by Swedes, because it is light, comfortable, reasonable, strong and durable, and it also saves children's backs and shoulders. To this day, foxes are everywhere in the streets and university campuses of Stockholm. Arctic fox series outdoor sportswear is almost perfect in quality and function, and its durability, durability and classicality are impeccable. Many Swedish families who love outdoor sports may rarely buy big fashion brands, but Arctic Fox series products will be bought one by one, with classic styles and reliable quality, especially one of the best choices for Sweden's rainy, snowy and windy weather in autumn and winter.

Arctic fox has counters in NK department store, and small fox bags are sold in major sportswear and equipment stores such as Stadium and Intersport, and there are also counters in Naturkompaniet outdoor sports store, No.26 Kungsgatan, Stockholm. The address of the official website is:/

★ Classic children's wear brand Polarn O. Pyret

▲ classic children's wear brand Polarn O. Pyret (PO. P)20 15 Christmas theme activity (picture from official website)

▲ classic children's wear brand Polarn O. Pyret (referred to as PO. P) Children's wear series and Christmas activities (picture from official website)

Polarn O. Pyret children's clothing was launched on 1975. When it was first introduced, it already included its still classic and iconic stripe series. Red, dark blue and green have always been classic colors. For more than 40 years, this classic stripe design has never declined in the children's wear industry of PO. Quality is the key to the purchase order. P, and it is the foundation of its pride. Adopt natural materials and pay attention to the functionality of clothing itself. When designers launched the first batch of designs, the first thought was: children need suitable clothes to play outdoors! This concept promoted the success of PO. When it was founded in the 1970s. Some Swedish families and even the whole family have been PO. From beginning to end, p. The Swedish proverb "No bad weather, only bad clothes" makes a perfect annotation for its functional concept, especially its children's one-piece suit series. Since 2003, Po. P started a large-scale and rapid overseas expansion, and now has its own stores in more than a dozen countries in Europe and America. Po. P's excellent quality and powerful function, as well as the price close to the people, make it one of the must-have brands for several generations of Swedish children.

Po. P There are stores in shopping centers in many districts of Stockholm, and there is a store at No.35 Hamngatan (next to NK) in the city center. Official website's address is: official website, and online shopping in http://www.polarnopyret.se/. is also acceptable.

Postscript:

Thanks to the staff of NK department store for their help.

Tips: First of all, you need permission to take photos in NK department store, and you should consult the staff at each counter.

In addition, acne counters can't shoot even if they have permission to shoot.

NK NORDISKA DESIGNERS owns most well-known Swedish local clothing brands.

Because of the high labor cost, there is no large-scale garment processing industry in Sweden, except for private design rooms or high-end customization. Swedish design and overseas production are the characteristics of Swedish clothing industry.

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