Why does QQ have a rating and WeChat doesn't? The horse knows the truth!

As aborigines in the Internet age after 00, most of them may have no buzz about these things; However, as internet immigrants, the post-70s, post-80s and even some post-90s are the best memories of their youth.

Youth is gone forever, and this part of memory will follow forever.

In the early 1990s, when the Internet was not popular, with the emergence of a large number of Internet companies, the door of the Internet era has been knocked. The emergence of QQ makes up for the shortcomings in the field of instant messaging.

Before Tencent was founded, Ma was already doing instant messaging? After working in the company for six years, this experience made him understand the importance of instant messaging and practical software, and also made him profitable.

As one of the participants, Ma, the stock bully card they developed at that time, swept the whole Huaqiang North and made him accumulate the first bucket of gold.

1February 1998, Ma, Zhang Zhidong registered Tencent in Shenzhen. Later, with the participation of Chen Yidan and others, the company took shape.

From a part-time job to an independent company, this change is painful.

The establishment of Tencent made Ma realize the importance of money to a company. The most terrible thing is that this newly established company soon exhausted the 700,000 yuan that Ma earned from the stock market.

Before making OICQ, two companies were already making the same tool in the market. Due to lack of market experience, Ma didn't think so much at that time. He wants to integrate various contents into this software.

Because the project imitated ICQ, a lawsuit made OICQ change its name to the current QQ around 2000, and at the same time compensated the other party for a sum of money.

The early Tencent was no easier than any startup. Software engineer Ma and his products are often rejected. In order to make QQ have more users, Ma even pretended to be a girl to chat with users.

In 2000, an internet bubble that swept across the north and south of the river burst, and Tencent was also affected. At that time, QQ was almost sold to Shenzhen Telecom Data Bureau for 600,000 yuan, but because of the final price, Ma finally gave up the deal. Of course, there is also a saying that Ma Hua Teng used QQ to find Zhang Chaoyang and bid1000000. However, Zhang Chaoyang thought it would take just two months to find a few people in Sohu, so he refused Ma Hua Teng.

The software has not been sold, but the number of users has increased surprisingly fast, and the operating cost has been increasing. At this time, the profit model of QQ is not clear.

Finally, with the investment of IDG and Li Ka-shing's son Li Zekai, Tencent began to develop healthily.

In order to clarify the profit model of QQ, QQ level, as one of social currencies, appeared. It is reported that at that time, netizens even caused power instability in the Yangtze River area in order to hang QQ level.

Later, in order to alleviate this phenomenon, QQ adjusted the grading rules accordingly, stipulating that it can be upgraded for one day after two hours, but QQ members get extra points.

Since then, QQ Yellow Diamond, QQ Red Diamond, QQ pink diamond and QQ Green Diamond have appeared one after another. As the largest social software in China, QQ's high level, personalized role dress and beautiful space have become the comparison objects of many netizens. These value-added services have also solved Tencent's profit problem to some extent.

In 2004, Tencent went public in Hong Kong.

Tencent's strategy has also begun to adjust, from communication to games, Tencent completed the second phase of the task. If tencent games is the core of the company's profit, then QQ is the cornerstone of users. With a huge user base and a magic weapon to bind social accounts, Tencent is quick in the game market like a duck to water.

Around 20 10, with the release of iPhone series products, the world quickly entered the era of mobile Internet. Instant and convenient are the characteristics of the times. One smart phone per person has broken people's demand for many functions of QQ, and the return of communication has become the mainstream of communication tools. The immediate demand makes many users abandon complexity and triviality. After all, in the Internet age, people's time is particularly important.

At that time, QQ also showed a certain decline, which shows that under the tide of the times, user's iteration led to changes in user needs.

The iteration of WeChat solved the problem of losing Tencent users, but it was also dangerous at that time, because several companies in the market were making similar products, but it must be said that the blessing of QQ gave Tencent the lead.

Since then, as Tencent has grown bigger and bigger, its core business has also begun to iterate. After all, as long as users are there, they can do anything. Compared with charging for communication software, which is not a big fat, games, videos or finance?

Therefore, the simpler WeChat, the fewer charging items and the more users. With these users, why can't we do anything?