Take a scenic spot or a tourism activity in Nanjing as an example to talk about the relationship between folklore and tourism.

"Many people think that the commercial atmosphere of Confucius Temple is too strong, which makes the attraction of Confucius Temple lack of characteristics. I don't think it's a bad thing to have a strong business atmosphere. To develop the scenic spot of Confucius Temple, it is important to inject more cultural atmosphere into commercial activities. " On the afternoon of June 5438+05, at the seminar hosted by Nanjing Confucius Temple Tourism Development Co., Ltd., some experts in culture and tourism talked about how to tap and integrate Qinhuai cultural resources in tourism development.

"The most important cultural resources in the scenic spot of Confucius Temple are historical culture and folk culture." Tao Siyan, chairman of the Provincial Folk Artists Association, said that it is unnecessary to accuse Confucius Temple of being too commercialized, because "building a city with temples" is the traditional way to form a market in China. "From the history of nearly a hundred years, Confucius Temple is the center of folk culture in Nanjing. Juggling, snacks and trading are the most interesting things here. " He believes that the scenic spot of Confucius Temple should be supported by history and culture, and focus on displaying folk culture through five aspects: temple, city, field, scenery and Taoism. Among them, "city" is to form a market for selling various products, and to enlarge the market by improving the cultural taste of commodities and enriching the sales of cultural products; The "field" is to restore the Confucius Temple playground and carry out traditional juggling activities such as acrobatics, cross talk and shadow play.

Festivals such as Lantern Festival and Temple Fair are the most representative folk activities. Yang Xinhua, deputy director of Nanjing Cultural Relics Bureau, suggested that the scope of "holding festivals" should be expanded. "Now, festivals are nothing more than performances and exhibitions. In fact, there are many traditional folk customs in China that can be used to hold festivals, such as climbing the city head on the 16th day of the first month. " He said that festivals can be organized according to one of the 24 solar terms, such as providing different snacks in each season.

Speaking of Qinhuai River, it reminds people of "the sound of lights ringing", but the water culture has not been effectively used. "Making a wish with a water lamp is a folk activity that has existed since ancient times. This folk custom can be excavated, and tourists can make wishes with water lanterns, which not only creates benefits, but also enriches the landscape of Qinhuai River at night. " Professor Yuan of Jinling Tourism Management Cadre College gave some good ideas to Confucius Temple Tourism Company. "You can also cruise some small rowing boats with Nanjing specialties on the Qinhuai River and sell them to tourists on ships and cruise ships." Xing, deputy director of Nanjing Tourism Bureau, said that in ancient times, the south bank of Qinhuai River was full of books, and the river was a gathering place of elegant and popular culture. "You can sort out the ancient poems that reflect the style of Nanjing and let people sing on the original boat, and the original boat will become a' flowing landscape'.