Creative and touching advertising language.

An apple advertisement in Germany won the gold medal in European advertising, making Apple a favorite baby for everyone. The advertising slogan is "a healthy and happy day". The advertisement picture is vivid, touching and interesting by superimposing a healthy woman's face on a fresh apple. A bee staying on the apple not only implies that even bees can't resist the delicious temptation of the apple, but also makes up for the psychological feeling that the appearance of the apple is too monotonous in form, which plays a good role in embellishment. This advertisement contains subtle drama. After reading it, people have an intriguing sense of pleasure. Among them, the concept of "a healthy and happy day" contains convincing "reason", which is very subtle and ingenious. It is really exciting to sublimate the interest of life into the interest of art and make this interest fully rendered and exerted.

Venus shock wave

General food advertising is nothing more than promoting the irresistible temptation of its products and how to prolong life, but too many compliments are often counterproductive. Creative advertising with taste is different, it can make people willingly follow the feeling of advertising. The graceful goddess Venus on Miro Island has been a symbol of beauty in the eyes of the world for many years. Moreover, around her broken arm, some scholars all over the world are seriously analyzing and speculating: what exactly was the posture of the complete Venus in those days, which became a social hot spot for a time. An American company made a big fuss about Venus in an advertisement designed for its new product oatmeal. There is a plate of oatmeal in the advertisement picture, and a statue of Venus stands next to it. In her elegant and carefree expression, there seems to be a hint of regret. The advertisement in the picture is just right: if she has arms ... the advertisement has a strange suggestive effect, and its subtext is self-evident: the food that Venus "loves" is waiting for consumers to choose. This hint is too subtle to be understood but not expressed. The affinity between oatmeal and Venus gives ordinary oatmeal a certain cultural connotation, which is the added value brought by advertising creativity to the product.

People come from different aesthetic tastes and have different aspirations for its beautiful scenery. Brilliant advertising creativity is implicit but not explicit. They strive to create an intriguing and profound artistic conception, provide the audience with a galloping imagination space, and make advertising creativity enter the audience's affectionate world along the imagination tunnel. The famous tourist advertisements in Turkey are well-intentioned. The designer chose the night scene of the world-famous Istanbul Mosque in Turkey as the advertising image, with unique towers, lost nights and huge drooping moon, and the atmosphere was deep and quiet. The whole picture gives people infinite imagination and thinking, which makes people seem to return to the mythological realm of Arabian Fairy Tale "Arabian Nights". The tips of the advertising language play the role of finishing touch. "Rest here, as if you are in a story", and the audience all believe it. The appetite for traveling has been hung up and become a mysterious temptation.

Biology 10 1

As a form of artistic expression, exaggeration is used more and more in advertising creativity. Moderate exaggeration can more clearly highlight the characteristics of products and the connotation of beauty in personality, and inject strong emotional color into advertisements.

Not long ago, the TV advertising creativity of a "Dali" brand mineral water in Taiwan Province Province caught the audience's attention. In the TV picture, a man was trying to taste "Dali" brand mineral water when someone knocked at the door outside, so he put down the bottle and walked out of the room. At this time, the Saint Mona Lisa hanging in the picture frame on the wall could not resist the temptation of human treasures and actually walked off the screen. Drink up the mineral water on the table, and then hurry back to the rack. The man returned to his room and found the bottle empty. He looked around, puzzled. There is not a compliment in the advertisement, but moderate exaggeration has produced a strong psychological shock wave. Of course, people won't believe what happened in the advertisement, but they think "Dali" brand mineral water is unusual.

Psychological shock wave of details

A perfect work of art consists of some touching details. Similarly, an attractive advertisement is supported by touching details. A vivid picture, or a meaningful character action model, or a concise line, can often produce a psychological shock wave, causing ripples in the hearts of the audience.

The dramatic conflict in which a TV advertisement promoting automobile tires won the new york advertising gold medal in the United States was just right. In the picture, there is no direct shooting of tires, but an athlete wearing an old pair of sports shoes runs and runs on the mountain, and the upper runs several times. The athlete had no choice but to take off his whore, only to see that the sole was as good as new, but accidentally printed the tire trademark of that automobile tire company in the middle of the sole. After reading it, consumers can't help but think of the products advertised.