What is commercial housing?

"Serviced Apartment" is a professional serviced apartment, which can provide business functions and five-star sightseeing hotel-style services. In addition, there are complete household equipment, such as household appliances, furniture, kitchen utensils and so on. Each user unit must also provide sufficient business functions, such as network equipment, conference venues, secretarial and translation services, OA equipment, etc. And five-star hotel-style service. Such as room service, laundry, etc. In addition, basic hotel-style facilities are also indispensable and important projects, such as social room and gym. At present, most domestic commercial houses are concentrated in Taipei Metropolitan Area and Hsinchu Science Park, and their types (taking existing ones in Taipei as an example) can be roughly divided into four types:

(1) Villa types that emphasize independence and only provide information management, such as Jade Garden.

(2) Hotel management that emphasizes independence and provides information, such as Taipei Liyuan, Taipei Royal, Four Seasons Xuan, etc.

(3) Emphasize pure hotel management, such as Ji Tai Taibei Business Travel, CITIC Business Apartment, Hua Fu Changchun, Hua Fu Dunhua Green Park, etc.

(4) Emphasize the combination of hotel style and shops or clubs, such as Asia-Pacific Club and Guangxin Jieshibao.

Generally speaking, the rental price of commercial housing is usually at least 50% higher than that of its neighboring high-quality housing, or even two to three times the gap, but it is about 30% to 50% more expensive than that of tourist hotels that can provide the same service level. Moreover, the rental price of commercial housing mainly depends on the location, convenient transportation, external environmental conditions and whether there is enough public space (such as meeting space, gym, social hall, etc.). ), and whether the furniture and home appliances of the unit are complete. At present, the rental market level of several well-known commercial houses in Taipei is about 6,000,500 yuan per ping 1400 yuan per month. The price difference is absolutely proportional to the type, location, transportation convenience, external environmental conditions, adequacy of public space and completeness of equipment inside the unit. Although the price of commercial housing is high, the demand is gradually increasing due to the limited supply. Although the average occupancy rate of commercial housing put into the market in the early days is not high, the average occupancy rate is now close to 70% to 80%. The well-managed commercial housing is close to full rent, and even more popular cases have been placed on the waiting list. Take Tianmu Guangxin Jieshibao as an example, most of them stay between 20-70 groups after the year; Take the business trip in Taipei, Ji Tai as an example. In February this year, the average monthly housing supply reached 95%. These cases are numerous and varied, but they have repeatedly shown that the supply of commercial housing in the existing market is in short supply, so the future "Qian Jing" of commercial housing is becoming more and more optimistic.

According to the statistics of several well-known commercial houses in Taipei, at present, the most important commercial houses are in pairs.

Like, can be roughly divided into the following categories:

(1) Senior directors, foreign engineers or consultants of multinational enterprises.

(2) A single supervisor stationed overseas in Taiwan Province.

(three) the person in charge or senior director of the national small and medium-sized enterprises.

(4) "Taiwan independence" people, whose families emigrated, gathered in Taiwan Province to make money.

(5) Immigrants who emigrate with their families, but occasionally return to China to visit relatives.

(6) Families undergoing renovation or transformation at home.

(7) soho。

(8) Healthy silver-haired people.

From these target customers, we can simply sort out the similarities and differences of most people-busy, few members, high-quality life, privacy, socialization and health. Because I am very busy, I need someone to help me with other chores or personal affairs; Because of the small number of members, the demand for indoor units (one person) in most guest floors is between 15-20 units; Because it pays attention to high-quality life, it has high requirements for spatial texture; Because of the importance of privacy, I don't like the extremely open and noisy public space of general tourist hotels; Because of the emphasis on socialization, there is a high demand for social space; Because of paying attention to health, the demand for sports and fitness facilities is relatively high.