How do today's headlines accumulate fans?

First of all, we must improve the output rate of explosives. At first glance, it's nonsense, but there are secrets in it. It seems to be "inefficient" to increase powder by the explosion of high-quality content, but it is always the most fundamental way to attract fans with high loyalty. But in the headlines, although the explosion is very cool, the output of the explosion is usually unstable. Therefore, improving the output rate of explosives has become the first significance of powder increasing. How to improve the output rate of explosives? Actually, it's a big topic. Here are some points.

(1) Graphic creator: In order to increase the output, we can combine more hotspots. The article focuses on having an attitude and idea, but we should focus on what we are good at, create professional and series articles, and continue to attract fans in this field.

(2) short video creators: positioning first, trying to occupy a certain subdivision in the vertical field. Positioning, fans in this field are all yours.

Use micro headlines

Micro-headlines are Weibo built into headlines, and users have a stronger perception of the author than headline articles. This makes this product naturally suitable for swelling.

In addition to brushing the sense of existence in the comment area, we should also send more interesting micro-headlines that emphasize personal attitudes and opinions, and the powder will rise quickly.

3. Direct attention to content

Many times, users already like your content, but "paying attention" to this matter is too troublesome and needs our guidance. This is easy to understand, just like, you will remind users to pay attention to you at the beginning and end of WeChat official account. This method is equally effective when transplanted to headline numbers.

4. Fan interaction

After fans pay attention, it is not once and for all. It is still necessary to maintain old fans and attract new fans through fan interaction. Good fan interaction can increase content interaction and headline index, thus increasing content recommendation, attracting fans and forming a virtuous circle.

Powder expansion method:

(1) Respond to user comments in time, let users see your concern and improve stickiness.

(2) Giving information in advance, that is, holding a lottery at a specific time, will attract fans' attention and help improve fans' stickiness.

(3) Add "Forwarding Politeness" propaganda to creative high-quality content to attract readers to actively participate in praise and forwarding, and announce the winners in time.

5. Drainage from other platforms is the most convenient method, especially for self-media creators who have accumulated a group of fans. Fans of other platforms generally recognize you and will follow your perspective and pay attention to your headline number.

(1) on other platforms, such as Weibo, WeChat official account, Zhihu, etc. Tell the fans that you have opened the headline number, welcome to pay attention.

(2) It should be noted that fans don't read our content every day, and need intermittent promotion and introduction to let them know that you have settled down in the headline.

6. Mutual powder and mutual push

In the early days of the rise of Weibo and WeChat, people paid attention to each other. Without any foundation, this is an option to accumulate fans in the early stage. Now, in the headline number, there are also a group of users who leave messages and exchange messages, and their posture is not lost to Weibo.

Headline comment screenshot

(1) Leave a message under the popular article, calling for mutual powder exchange, such as "Honesty and mutual powder" and "Powder must be returned".

(2) Cooperate with headline numbers with similar tonality and recommend each other through soft texts. The reason of recommendation is directly related to the result of mutual promotion.

(3) Large size with small size often forwards the matrix numbers of "more financial" and "more Beijing".

7. Appropriate use of external promotion of this paid promotion product can increase exposure and reading, especially suitable for enterprises with promotion needs and mature media creators. One advantage of the extra number is that it can monitor the effect from time to time. Moreover, there is no charge for only increasing the recommended amount. Only when the user clicks read will the bill be charged.