The Origin of Zhongshan Charity People's Bank

From respecting the elderly to being close to the people-the extension of filial piety culture

What is civilization? The word "civilized za-tion" in English comes from Latin Civis, which means the ability of urban residents and people to live in harmony in cities and social groups. Today's Chinese dictionaries are interpreted as the sum total of wealth created by human beings, especially spiritual wealth.

Twenty-three years of charity is a valuable spiritual wealth, which has had an important and far-reaching impact on the political, economic, cultural and social development of Zhongshan. Every year, officials, civil servants, intellectuals and ordinary citizens gather in the ranks of philanthropists. There are also overseas Chinese, Hong Kong and Macao folks, bosses, migrant workers, old people and children ... People's hearts are boiling and warm in the rolling heat wave, and their smiling faces are as bright as the sun. There is no difference between familiar and unfamiliar people wishing and greeting each other. They are feeling the spiritual baptism of this great event of fraternity. At the same time, they coordinated the relationship between the government and civil society, enhanced the unity and cooperation among social groups, and found their own image display stage for enterprises and civil organizations. By participating in the People's Bank of China, the enterprise has established a good image of caring for and repaying the society, and also injected the cultural concept and humanistic spirit of the People's Bank of China into the organizational culture construction of the enterprise. Migrant workers and new immigrants have also found a platform for social participation and emotional expression, creating a good opportunity for them to actively integrate into the mainstream cultural society in Zhongshan.

It is the pursuit of universal humanity advocated by this activity for a long time, such as equality and mutual assistance, respecting the elderly and helping the weak, saving the wounded and saving the dying, which urges Zhongshan people to break the narrow regional concept, patriarchal concept and hierarchical concept, and gradually form a group consciousness and value concept, even a way of thinking and behavior, which is beneficial to the construction of socialist spiritual civilization, effectively promotes the healthy development of social moral culture, and plays an important role in promoting the formation of a healthy and honest market economy atmosphere and friendly civic character. Zhongshan won the national championship.

■ An important window to promote the image of Zhongshan. In the era of information explosion, the smell of wine is also afraid of the deep alley. The best way to make a city's image vivid and widely known is to establish some kind of connection with the outside world, which can be intercity or international. This year's charity trip has taken a big step in urban marketing.