Huawei mobile phone has become a household name in the world. What is the secret of its success?

Huawei mobile phones are really giving domestic brands a long face now. In the first three quarters of last year, Huawei's mobile phone sales exceeded Apple's, and in the last quarter, Apple surpassed it again, but on average it was similar.

Yu Chengdong, CEO of Huawei's mobile phone BG, said that Huawei's mobile phone will definitely be the first in the global market share this year.

This confidence will not come out of thin air. It must be that the R&D team behind it has made enough efforts and made progress in other aspects.

In the past year, Huawei is rapidly covering its target customers with multi-brand, fast-paced and high R&D investment, and its innovation advantage is large enough. Huawei uses R&D to support product iteration and uses technical strength to quickly get rid of competitors.

This is also the reason why Huawei's mobile phone sales have advanced by leaps and bounds. In the face of competition, it is better than who fights harder.

Huawei takes hard-core technology research and development, software-defined functions and cloud services as the strategic basis of Huawei products.

Ren, the founder of Huawei, once mentioned that in order to continue to invest, it is necessary to cultivate user habits as the basis of consumer business.

Cultivating users' habits sounds very confident. To make Huawei brand strong enough and become a habit of users, just like Apple before, it is expected to surpass Apple.

In the era of 5G, Internet of Things and artificial intelligence, consumer business units will become the entrance of the scene, and the advent of the 5G era will also lead to more hardware front-end and consumer demand.

This is an era of Vientiane renewal, and I am also looking forward to the next development of Huawei!