What does it mean to be a person in the z era?

Generation Z refers to people born after 1995 and before 2010.

This generation, as simple natives of the Internet, chases stars online zqsg, plays cats, dogs and rabbits in the clouds, emoticons fight N times a day, and has a full inventory of two-dimensional pictures. Being homebound and lazy, their main way to communicate with the outside world is through social media apps.

In the past few years as Generation Z has gradually become a mainstream group, the appeal of social media to Generation Z seems to be becoming weaker and weaker. Although Generation Z youth are all social natives and have been part of social media since birth, they are also the first wave of people to spontaneously migrate from social platforms.

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The reasons for the withdrawal of Generation Z people from social platforms are as follows:

In March 2018, Origin, the internal research department of Hill Holliday Company, released Its latest research report is "Generation Z Social Media Research Report." The report found that 34% of Generation Z youth said they would leave social media permanently, and 64% said they were gradually reducing the frequency of social media use.

Although Generation Z youth are all social natives, they have been a part of social media since birth, but they are also the first wave of people to spontaneously migrate from social platforms.

The biggest problem with social platforms today is the piles of fake accounts. In May of this year, Facebook said it had removed 3.39 billion fake accounts in six months, which was even one billion more than real accounts. This cleanup activity will not make young people regain their trust in Facebook, but will make them more worried about the future, because it proves that social media has already become "fake".

When people cannot tell whether the account they are chatting with is a code, a machine, or a finger, they will no longer have the desire to communicate with the other party; and people realize that the fans lying in the follow column are all When you become a zombie fan, you will lose your enthusiasm to continue updating. Therefore, the "original" Generation Z chose to leave this platform full of falsehoods and no longer devote attention resources to Facebook.

Looking around, you, me and others are no longer visible on social platforms: the number of advertisers and celebrity accounts on Instagram has begun to exceed the number of ordinary users, and groups on Facebook are flooded with promotions and spam. The screen is swiping, and the tweets on the content platform have become advertising soft articles until the end. These platforms no longer qualify as social media but are instead mailrooms for spam. Under these circumstances, Gen Z’s retreat is not surprising.

The trend of retreat also exists domestically. An insight report on Chinese college students released by QuestMobile in June this year shows that from last year to this year, while the usage time of pan-entertainment platforms has increased significantly, the average usage time of mobile social networking has dropped by 2.6%.