Founder of VV Group

During the two sessions in 2006, Cui Guiliang, the founder of VV Group, put forward a unique point of view: look at government performance from industry, and look at government quality from agriculture. Why do you say that? Because investing in agriculture costs money and does not provide immediate tax benefits. Therefore, whether you can have this awareness to invest in agriculture depends on the quality of the government, especially the township government. "For example, it is difficult for farmers to raise cattle, so how can they get started? I watched a TV show. Children in a rural area in the northeast can't even afford electric lights. How can they get loans?" So he said, the government must have This quality and vision will firmly improve the rural areas.

Because the company deals in agricultural products, Cui Guiliang said that he is particularly concerned about the construction of new socialist countryside: "This is the ninth time I have attended the National People's Congress, and the issues of 'agriculture, rural areas and farmers' have been mentioned every time. , pay more attention to it every time. The government is truly moved, and farmers see hope.” As the leader of the “Chinese Soy Milk King”, Cui Guiliang’s voice expresses the sense of mission of the leading agricultural enterprise.

Over the past ten years, Cui Guiliang has developed a small rice mill with less than a hundred employees into a large-scale listed enterprise group and a national-level agricultural leading enterprise well-known at home and abroad, with more than 30 production bases and more than 100 lines. Modern food production line, its leading products have a market share of up to 80%, ranking first in the domestic industry for many years. After going public in 2000, VV Co., Ltd. started its second venture and formulated the strategy of "stable development of soy milk and comprehensive entry into the dairy industry." So far, the industrial layout of the dairy industry has been basically completed, and has driven the development of the breeding industry in surrounding areas. Increase farmers' income. Through models such as the construction of dairy cow demonstration bases and the establishment of interest linkage mechanisms with farmers, we help farmers become rich. Through the development of the dairy industry, not only a large amount of crop straws and cakes after processing agricultural products are partially utilized, but also manure is used to fertilize fields, promoting the development of sustainable agriculture, realizing a virtuous cycle of agriculture and animal husbandry, thereby increasing farmers' income.

In 2005, VV Group achieved sales revenue of 9.7 billion yuan and profits and taxes of 750 million yuan, directly providing jobs for more than 20,000 people, driving tens of thousands of farmers to increase their income and become rich, and has accumulated profits and taxes for the country over the years. Nearly 4 billion yuan. On March 18, 2006, the China Industry and Enterprise Information Release Center grandly held the 10th National Product Sales Information Conference in the Great Hall of the People. VV brand soy milk powder ranked first in sales of similar products in the national market for ten consecutive years from 1996 to 2005.