Agents are anxious about selling, and buyers are following suit. Chaos is brewing in Hainan’s property market amid heavy crackdowns.

The basic attribute of a house is its residential attribute. Excessive expectations for real estate will have a counterproductive effect on a healthy real estate market. China Real Estate News reporter Chen Shishi/photograph Xinru, a college graduate, went to buy a house in an apartment building on Binjiang Road, Haikou City. After paying a deposit of 50,000 yuan, she gave up the idea of ??buying a house. Later, she had a stalemate with the developer over the refund of the 50,000 yuan deposit.

At almost the same time, home buyer Weiwei went to a real estate called "Haiken·Jinhu No. 1" on Jinken Road in Haikou City to check the purchase information and found that 4 units had been sold. It was not registered in her name or that of a related person, so it was not easy for Weiwei to recover the 1 million yuan "indicator fee" or "tea fee" previously paid to the intermediary. The local police are currently involved in the investigation.

The above-mentioned house purchase experience is not an isolated case in Haikou or even Hainan as a whole. In the closed loop of commercial housing transactions among developers, intermediaries and home buyers, Hainan's property market has appeared to be extremely "active" recently, and many market problems have also been exposed.

On July 16, the Hainan Provincial Department of Housing and Urban-Rural Development, the Provincial Party Committee Cyberspace Affairs Office, and the Provincial Market Supervision and Administration Bureau jointly reported on Hainan’s recent special crackdown on online false advertising in the real estate field. Previously, Hainan also carried out a special market rectification for more than two months, and even the provincial and municipal housing and construction departments jointly formed an unannounced investigation team to conduct unannounced inspections of the local property market.

Intensified "heavy blows" are directed at the property market. On the one hand, it shows the attitude and determination of local functional departments to strictly supervise the property market. On the other hand, it also reflects the existence of market chaos. Hainan's property market has been "hot" recently, which requires relevant parties to be highly vigilant.

On July 23, the Ministry of Housing and Urban-Rural Development, jointly with the Development and Reform Commission, the Ministry of Public Security, the Ministry of Natural Resources and other ministries and commissions, issued the "Notice on Continuous Rectification and Standardization of the Order of the Real Estate Market", pointing out the multi-link chaos in the property market and vigorously cracking down on it. The real estate market provides a clear “timetable” and “roadmap” for housing market supervision.

The notice emphasizes the need to vigorously rectify the four aspects of real estate development, house sales, housing leasing and property services, and strive to achieve a significant improvement in the order of the real estate market in about three years, so that illegal activities can be effectively curbed, and supervision The system has been continuously improved, the supervisory information system has been basically established, a pattern of joint supervision among departments has gradually taken shape, and the number of complaints from the masses has dropped significantly.

With heavy rectification, the order of the real estate market will improve significantly.

People on the road to buying a house

Hainan frequently hits the property market with "heavy punches", but there are still people who defy the rules and make "little tricks" (photos from this newspaper) who graduated last year Xinru, a female college student, finally chose to settle and work in Haikou.

This "post-95" girl who is stepping on the policy node of Hainan's talent settlement policy has the same idea as other talent settlers, hoping to have a property of her own in Hainan.

When the reporter asked Xinru about her original intention of buying a house, she said without hesitation: "People around me are talking about looking for houses, looking at houses and buying houses. In such an atmosphere, I am also very anxious. Along with my parents, I am very anxious." After discussion, we decided to buy an apartment in Haikou.”

In May of this year, Xinru spent most of her time outside of work searching for a house online and downloaded the Beimou house-hunting APP. While looking for a house on the platform, Xinru left her contact information, and soon a real estate agent contacted her and said she would take her to see the house.

Before preparing to buy a house, Xinru didn’t know much about professional terms such as “residential” and “commercial”. According to her initial idea, she was to buy an ordinary commercial residence.

On May 22, the agent Mr. Xu took Xinru to various real estate projects in Haikou to understand the situation. Finally, he was convinced by the salesperson of a real estate on Binjiang Road in Haikou. The house was handed over at the end of 2022. Apartment properties are closer to her important "parameters" when looking for a house - the closer the delivery date, the better.

On May 23, Xinru and the agent Mr. Xu came to the above-mentioned property again. “The salesperson repeatedly emphasized that the housing supply was tight. I was anxious and paid a deposit of 50,000 yuan and signed a subscription. Book." Xinru told reporters.

Just 11 days before Xinru paid the deposit, Buildings 2 and 4 of the first phase of the "Haiken·Jinhu No. 1" real estate project on Jinken Road in Haikou City held a lottery to sign up for the money. The entire process was broadcast live online.

This is the second batch of Haiken·Jinhu No. 1 customers confirmed through lottery, and it is also one of the few real estate projects in Haikou that requires lottery. Since the project is located in the central area of ??Haikou's main city, the more than 300 units that have qualified for pre-sale have attracted thousands of people to sign up.

“We are also surprised, why are so many people lining up to buy a house?” a female salesperson of the real estate told reporters.

The sales staff said that they did not entrust any intermediary channel dealers to conduct sales, and all customers came to visit on their own. "500 home buyers were randomly selected from thousands of people, but because of the small supply of houses, even if they won the financing, they may not be able to choose a house in the end."

The stalemate over the 50,000 yuan deposit for house purchase

Industry sources said that the tight supply in Hainan's property market is only limited to certain areas and properties (photo from this newspaper's data). On May 25, Xinru, who had paid a deposit of 50,000 yuan, followed the agent to a building on Binjiang Road in Haikou to pay the down payment and sign a formal purchase contract as agreed in the subscription letter.

“I looked at the house purchase contract and found that the delivery time agreed upon was May 2023, which was inconsistent with what the real estate salesperson had said before.

"Xinru told the China Real Estate News reporter that before paying the deposit, the salesperson said that the delivery time would be the end of 2022.

The staff gave different opinions on the issue of house delivery, which made Xinru reluctant to buy a house in this building. The intention was discounted, which made her give up the idea of ??buying a house in this building. Xinru told reporters that before paying the deposit, she wanted to buy the house in Bianhu. The salesperson said with certainty that "Bianhu has been robbed." "; When Xinru's purchase intention decreased, the salesperson also said that side houses were optional.

"The contradictory statements made me lose basic trust in them and wanted to give up buying a house. "Xinru told reporters. After that, she asked the developer to return the 50,000 yuan deposit, but the developer refused to return it.

The reporter also learned about this situation from the salesperson of the property, and the salesperson who contacted Xinru said, There is a clear agreement in the subscription letter that the deposit will not be refunded if the buyer unilaterally regrets it. As for the delivery time, the salesperson said that the delivery at the end of 2022 refers to the rough house, and the delivery in May 2023 will be the fully decorated house. The buyer can. You can choose the delivery method at will.

But Xinru believes that the developer’s statement is a sneaky concept. “The salesperson did not mention the difference in delivery time between rough houses and fully decorated houses.”

< p>Currently, the two parties are still at a stalemate regarding the 50,000 yuan deposit.

I was defrauded of 1 million yuan when I entrusted others to buy a house

The property market is a window to test whether it is healthy and orderly. The management level and great wisdom of functional departments. Photo by Chen Shishi, reporter of China Real Estate News. At the end of June this year, a middle-aged woman suddenly came to the sales office of the Haiken·Jinhu No. 1 project near Jinken Road in Haikou City. A homebuyer named "Weiwei" asked the sales office staff to see her house.

According to the housing information provided by Weiwei, the salesperson inquired through the company's internal sales control backend and learned that Weiwei. The four properties mentioned by Wei are all shown as "sold", and none of the properties are registered under the name of Wei Wei or her associates.

"I paid for it, please check it carefully for me." one time. "Weiwei took out a stack of paper from her bag and said to the salesperson in confusion. After repeated inquiries, the salesperson confirmed that the four houses were indeed not purchased by Weiwei herself or her associates.

"You may have been scammed. "The salesperson reminded.

What Weiwei provided was several "agreement collection agreements" entrusting others to purchase the housing in Building 2, Phase 1, Haiken·Jinhu No. 1. The agreement details The reporter saw information such as the house purchase number, total house payment, and bank account number for collecting the house payment. The reporter saw that the agreement was signed on June 8 this year, and the trustee was a certain person in Hainan. It is an educational consulting agency, but the payee is a personal bank account.

Weiwei and others paid 1 million yuan in "index fees" or "tea fees" to the trustee for the purchase of the above four houses ***. . At present, the local police have intervened in the investigation.

On July 6, the developer of Haiken Jinhu No. 1 once again issued a "solemn statement" on its WeChat official account. It has been published many times through its online platform (or posted at the sales office).

The general content of the above statement is that some unidentified intermediaries or institutions have recently announced that four buildings of this project will be put on the market and have been completed. Start registering your intention. In order to avoid customers being deceived, we declare that this residential product has never been entrusted to any channel dealer, housing agency or personal agent for sales. Customers are requested not to use so-called "internal relationship channels", "group purchase indicators" and other " If you encounter property damage, please call the police immediately.

In the statement, the developer solemnly warned unidentified real estate agents and distribution organizations on the market to immediately delete any information related to the project. Violators of any promotional information will be subject to legal action.

The reporter learned from the relevant person in charge of Haiken·Jinhu No. 1 that they have collected a large number of intermediaries and individuals who have published false promotional information about the project without authorization. evidence. “We will safeguard our legitimate rights and interests through legal means as appropriate. "A person in charge of the project told reporters.

Hainan property market under heavy blows

Hainan property market. Photo by Chen Zhizhi, reporter of China Real Estate News/Photographed by Hainan property market amid the undercurrent of chaos. Relevant government departments are also taking heavy action.

On July 5, according to local media reports, the case of criminal suspects Chen Mouna and Jiang Mouhui was investigated by Hainan Lingshui police. , and submitted it to the First Branch of the Hainan Provincial People's Procuratorate for review and prosecution.

According to the investigation agency's determination, since 2018, the criminal suspect Chen Mouna has used "project mortgage housing" alone or together with Jiang Mouhui. In the name of "low-price housing" and other names, dozens of home buyers were defrauded of more than 80 million yuan, involving real estate projects in Haikou, Sanya, Lingshui and other places.

In view of the recent reports from home buyers, 7 On March 5, the Hainan Provincial Department of Housing and Urban-Rural Development and the Haikou Municipal Housing and Urban-Rural Development Bureau formed a joint undercover investigation team to investigate many Haikou residents for illegal activities such as "not selling houses publicly in accordance with regulations, not selling to the public, suspected of bundling parking spaces, and selling at a markup for decoration." During the unannounced inspection, the unannounced inspection team also discovered that the developer did have relevant violations.

On March 8 this year, the General Office of the Hainan Provincial People's Government issued the "Regulations on the Issuance of the Real Estate Development Plan of Hainan Province in 2021". "Notice on the Special Market Rectification Work Plan", comprehensively clean up and rectify the illegal activities of real estate enterprises and intermediary agencies, and severely crack down on illegal purchases such as circumventing purchase restriction policies, fraudulent purchases, disguised price increases, and illegal sales.

The special rectification of the property market will last until the end of May this year.

On July 16, the Hainan Provincial Department of Housing and Urban-Rural Development, the Provincial Party Committee Cyberspace Affairs Office, and the Provincial Market Supervision and Administration Bureau jointly reported on Hainan’s recent special treatment of false advertising on the Internet in the real estate field, emphasizing that we must continue to focus on cracking down on online false advertising. False real estate advertisements that misinterpret the purchase restriction policy and mislead home buyers with words such as "no purchase restriction" and "no loan restriction".

This special governance mainly conducts a comprehensive investigation on real estate intermediary service entities, intermediary service websites, mobile applications, and WeChat public accounts.

Industry insiders: Tight supply is only part of the real estate market

The intensive use of "heavy fists" to rectify the chaos in the property market shows on the one hand the attitude and determination of local functional departments to strictly supervise the property market; on the other hand It also reflects the recent activity of Hainan's property market and the objective existence of market violations.

China Real Estate News reporter learned that since this year, the Hainan Real Estate Association has issued two initiatives. The purpose is to give full play to the leading role of self-discipline in the industry, adhere to the main tone of "housing is for living, not for speculation", and advocate that real estate companies and practitioners strictly abide by and implement the current purchase restriction policies, standardize advertising and publicity behaviors, etc., so that the local real estate market can develop in a healthier and orderly manner.

The marketing manager of a large-scale real estate project in the west coast area of ????Haikou told reporters that as soon as the listing is opened, various connections will come to him, and a large number of people will be "offended" once the listing is launched.

Based on the recent activity of Hainan’s real estate market, some “pervasive” and “omnipotent” intermediaries and individuals are using self-media platforms such as official accounts, Moments, and WeChat groups to fanatically create tension over home purchases. , is an indisputable fact. Under this kind of fanatical "propaganda", home buyers also began to become anxious.

When the reporter interviewed in Hainan, many home buyers told the reporter that due to the continued release of policy dividends in Hainan, they were worried that it would be difficult to find a house in the future, or that future housing prices would far exceed the expectations of home buyers, so they would blindly follow the trend. Psychologically, buy whatever you can, but create conditions to buy if you don’t have the conditions.

Wang Lu, executive secretary-general of the Hainan Real Estate Association, told reporters that there is indeed a tight supply of ordinary commercial residential housing in some areas. These areas are mainly concentrated in the main urban area of ??Haikou and the coastal area of ??Sanya.

“There are many incentives.” Wang Lu believes that there are three main reasons for the tight housing supply in some areas: First, there is a serious shortage of local residential land supply; Second, the price of commercial housing is regulated, but the land supply is closed. Prices are high, and real estate companies are not very enthusiastic about obtaining pre-sale certificates; third, the continued release of favorable free trade port policies continues to push up the market's bullish expectations for free trade port assets.

In addition to the above factors, external demand continues to be strong: on the one hand, a high proportion of Hainan’s traditional off-island house purchase demand comes from people’s demands for a better and happy life for health care and vacation. The 2020 epidemic has catalyzed more The demand for real estate for health and wellness has been released; on the other hand, the construction of the free trade port has once again made Hainan a hot spot for enterprises and industries across the country to pay attention to and invest, and it has also driven the demand for real estate among new free trade Hong Kong residents.

In addition, some practitioners are impetuous. Regardless of marketing, channels, and media, they lack a correct understanding of the main tone of "housing is for living, not for speculation". They blindly pursue profits and sell anxiously, artificially creating irrational shortage emotions and rising expectations. .

(Xinru and Weiwei are pseudonyms in this article)