Wahaha boss inspirational entrepreneurial history _ Does the boss have a baby? Hahahaha

There is no shortcut to success. Success must pay one's own hardships and efforts, but the successful experience can be copied. Be good at seizing every opportunity, be realistic and pragmatic, and be thrifty. Below I will unlock the inspirational entrepreneurial history of Wahaha boss for you, hoping to help you.

Wahaha boss inspirational entrepreneurship history Chapter 1

Brand story: Wahaha's brand story Zong Houqing, the richest man in China

Zong Houqing, founder of Wahaha. In 20 years, he established a beverage kingdom. Now, in those days? Tiny? It has grown into the largest food and beverage giant in China, with assets of 5.5 billion yuan, and has more than 50 wholly-owned or holding subsidiaries in 19 provinces and cities, with annual sales income of 7 billion yuan. ? Wahaha? Brands gallop across the country.

Regarding the popularity of Wahaha in China, we can do an experiment: in Tianchi of Changbai Mountain, the foothills of Altai Mountain, the jungles of Hainan Island, and the Qinghai-Tibet Plateau, we just walk into a small shop and copy down all the catalogues. You will find that there are no more than three brands that appear repeatedly, and Wahaha may be one of them; In the past 20 years, everyone in China has bought no more than three brands, and Wahaha may be one of them. This kind? It happened? But this is no coincidence. In fact, Wahaha products have covered almost every town in China. This enterprise, which started from a school-run enterprise, now has an influence on the land of China that no one can underestimate.

In 20 10, Zong ranked first in Chinese mainland Hurun Global Rich List. 20 12 hurun global rich list was released, ranking 78th with 105 billion dollars, becoming? 20 12 Chinese mainland's richest man? , is also the only one on Chinese mainland's rich list. 20 12 10/2 Forbes released the Forbes China Rich List for 2012 years, and Chairman Zong of Wahaha regained the position of the richest man with a net asset of10 billion US dollars. On February 28th, 20 13, Hurun's list of the world's richest people was released, and Zong was the richest man in the mainland for the third time with 82 billion yuan. 20 13 China's top ten richest people were released, ranking eighth. 20 13 Published in New Fortune Magazine on May 6th? 20 13 New Fortune 500 Rich List? Zong Houqing of Wahaha Group became the richest man in 20 13 with a wealth of 70 billion yuan. In 20 15, it ranked 18 on the Forbes Chinese Rich List with 103 billion dollars.

The article "The Entrepreneurial Course of Zong from scratch" shared in front of the post-80s Inspirational Network tells the entrepreneurial story of Zong from scratch in detail. Let's briefly review:

Zong was born in Hangzhou. After graduating from high school, as the eldest son, he took the initiative to come to Zhoushan Salt Field to exercise. A year later, I moved to Shaoxing Tea House, day after day, year after year. The best years of life have quietly passed away in the hard and monotonous days. From 65438 to 0979, after his mother, who was a primary school teacher, retired, she returned to her hometown of Hangzhou, where she had been away for many years. Because of the low level of education, I couldn't be a teacher, so I was arranged to be a doorman in a primary school. Until 1987, Wahaha's predecessor, the distribution department of school-run enterprises in Shangcheng District of Hangzhou, was established, and a small power of attorney suddenly changed everything. That year, 42-year-old Zong led two retired teachers, borrowed 6.5438+0.4 million yuan, earned a penny by selling other people's soda, popsicles and stationery paper, and started a business. When he wore a straw hat, rode a flatbed to sell popsicle stationery, and quarreled with his brother unit next door under the Education Bureau in order to distribute the flowers needed by the coal stove, he never imagined that he would become a person in the beverage market pattern of China in 10.

1988 started processing oral liquid for others. 1989 set up Hangzhou Wahaha nutritious food factory to develop and produce Chinese medicine dietotherapy? Medicine and food are homologous? Wahaha children's nutrition oral liquid, taking theory as the guiding ideology, solves the problem that children don't want to eat, relying on the exact effect, relying on? Drink Wahaha, and it tastes delicious? Advertising, the product became an instant hit and swept the country. From 65438 to 0990, the output value of Wahaha, which was only opened for three years, exceeded 1 100 million yuan, completing the initial primitive accumulation. The economic miracle that happened on the primary school campus began to attract widespread attention from the society and governments at all levels.

Why is it small? Child nutrition oral liquid? Can it succeed? Zong Houqing recalled the history of entrepreneurship and said:? When Wahaha made nutrient solution, there were 38 domestic enterprises producing nutrient solution, but I found a blank spot in the market, which was children's nutrient solution. ? At that time, the scene of grandparents, parents chasing after breastfeeding was staged in almost every family day after day. ? So what? Zong Houqing said, I chose? Promote children's appetite? As a starting point. ? At that time, other nutrient solution manufacturers did not pay attention to this huge business opportunity that was about to surface, leaving a huge market space for Wahaha.

Now that more than ten years have passed, will parents still remember when they were sad for their children's unwillingness to eat? Drink Wahaha, and it tastes delicious? Advertising language. In the nutrient solution market, although Wahaha failed to dominate in an all-round way, it almost ate the consumption fault of children.

After Zong Houqing and Wahaha became famous, someone once asked him if he regretted spending the most promising 15 years in the countryside. He said,? This 15 year, although the youngest and most promising time in my life, seems to have done nothing in the countryside. But it is really helpful for the whole life path. At least 15 years of hard life has tempered my fighting spirit. I can bear hardships, and at the same time I have developed a better figure. It laid a solid foundation for me to start a business again after I was 42 years old. ?

Wahaha boss inspirational entrepreneurial history Chapter II

Regardless of success or failure, starting a business will leave a wonderful stroke for your life. I won't wait until I die to look back and feel that my life is dull. Let's take a look at Zong's Wahaha entrepreneurial history.

Zong started his business at the age of 42, starting with a loan of 65.438+0.4 million, selling soda and popsicles by tricycle, with a wealth of 80 billion. 20 12 Chinese mainland's richest man? In the past 25 years, Zongxin has no distractions, and has adhered to his industrial empire with extraordinary endurance. His personal struggle history is undoubtedly a realistic version? Inspirational blockbuster? .

Wahaha with an average annual growth rate of over 60%

Many years have passed, and I still clearly remember the scene of that day: 1987 summer afternoon, the weather was sultry, and there was no one in the alleys of Hangzhou. I went out by bike to do something adventurous. I borrowed 6.5438+0.4 million and took over a school-run factory that suffered losses for years. ? Referring to the past, Zong Houqing was somewhat moved. He told reporters that the initial conditions of starting a business were very difficult, and it can be said that it started from scratch. I dare not use up all the borrowed 1.4 million. I only spent tens of thousands of dollars, simply painted the wall, bought some office desks and chairs and opened them.

With his own career, Zong was full of energy, but at that time, his? Career? But this is a small business. We sell popsicles, soda, exercise books, manuscript paper, etc. Commission-based, mainly for students. A popsicle costs 4 cents, and selling one only earns a few cents. ? The hardships of starting a business in the early years have been deeply rooted in Zong's memory.

As time went on, Zong's business scope became wider and wider, and he began to process products for others. I was busy in the wind and rain for a year, and at the end of the year, I actually took hundreds of thousands. Although he made some money, Zong believes that enterprises without their own products are not a long-term solution after all.

1989, Zong led the school-run factory 100 employees to start research and production of Wahaha children's nutrient solution and set up Hangzhou Wahaha nutritious food factory. ? At that time, there were relatively few kinds of products in the domestic food market, and even instant noodles were rare. ? Wahaha children's nutrient solution quickly became popular as soon as it came out.

199 1 year, Zong did something bolder: he merged Hangzhou Canned Food Factory, an old state-owned enterprise with more than 2,000 employees, and Wahaha Food Group Company was formally established. 199 1 year, the enterprise's output value exceeded 1 100 million yuan for the first time, reaching 2170,000 yuan.

1994, Wahaha responded to the call of counterpart support for the resettlement work in the Three Gorges reservoir area, joined in the western development, merged three flooded poor enterprises in Fuling, Sichuan, and established the first branch of Wahaha outside the province-Fuling Company. Since then, Wahaha has taken off? Go west, go north? More than 60 branches have been established in 29 provinces, municipalities and autonomous regions.

1996 is an epoch-making year for Wahaha. This year, Zong Houqing aimed at the bottled water market, and Wahaha pure water was born. Some economists once thought that the emergence of Wahaha pure water was the most important brick for building a business empire.

Wahaha was founded 25 years ago, and its products include milk drinks, bottled water, children's wear and other ten categories 150 varieties. Zong said frankly that in the past 25 years, Wahaha has experienced numerous bumps and even detours in the development process, but the belief of focusing on industry and brand has never been lost.

In the past 25 years, Wahaha has maintained a rapid development momentum, with an average annual growth rate of over 60%. Speaking of 20 12, Zong breathed a sigh of relief. 1? In September, the Group realized an operating income of 50 billion yuan and paid taxes of 4.7 billion yuan. It is estimated that 70 billion yuan (operating income) can be realized in 20 12 years. At the beginning of the year, I was very worried about the business situation this year. After all, the big economic situation is not very good, but now, we can finally relax. ?

The richest man in Chinese mainland? A simple life

Zongzong is informal and doesn't care much about personal image, which sometimes seems out of place in this world. ? A Wahaha executive broke the news to reporters. On one occasion, a friend strongly invited Zong to participate in a fashion activity, but the hospitality was rejected and Zong had to go. ? All the audience are wearing suits and ties. Only Zong has been wearing a jacket, which is still old, which is out of harmony with the atmosphere at that time, but he doesn't feel anything wrong at all. ?

And then what? Compared with the title of the richest man, is Zong's life far away? Quality? . At ordinary times, he always wears an ordinary jacket and a pair of old cloth shoes, some of which are the cheapest among the staple foods, but he thinks they are quite good. Tens of dollars of clothes are worn on the body, and people will think it is thousands of dollars. Why should I spend that money? Zong Houqing joked.

Dressing casually, eating is also very simple, in Zong's own words, I love pickles and fermented bean curd most in my life, and my body is still healthy. If you don't travel, almost all your meals a day are settled in the company cafeteria.

Hangzhou has changed a lot in recent years, the West Lake has become more and more beautiful, and the environment of the whole city has become cleaner and cleaner, full of Jiangnan charm. In his early years, Zong, who walked the streets to deliver soda, thought that he could not leave with his eyes closed, only to find that Hangzhou had become a stranger to him. ? In fact, it's not that Hangzhou is changing rapidly, but that he is always busy with his work and has no time to go out and have a look. ? My daughter always advises her father to go out for a walk, but as soon as Zong goes out, she basically runs to the airport.

Once, the TV station recorded a program and specially took him to the West Lake for tea. After reading the festival catalogue, he felt deeply: after living in this city for most of his life, he didn't expect to be so comfortable sitting here drinking tea. ? Subordinate suggestions, simply rent a place to work by the West Lake. When you are tired, you can sit by the lake and drink tea and watch the scenery. ? Then I am too busy watching the tea party, and I will forget the documents I have read. ? Zong immediately rejected the proposal.

Insist on industry? Location?

In 25 years, Wahaha's total assets have increased by 570,000 times. The sales volume of Wahaha series products under the group has always ranked first in the country, facing the real economy? Hollow? Under the double influence of the international financial crisis and the European debt crisis, how did Zong Houqing remain invincible?

Zong's answer is: everything comes from us? Focus? . ? Doing one thing well is the simplest and most difficult. For 25 years, our faith has never wavered. We turn a blind eye to the virtual economy that accumulates wealth rapidly. It is our constant pursuit to make products and industries wholeheartedly and provide the most affordable necessities for the people of China wholeheartedly. ?

In the internal management mechanism of enterprises, Zong has created a model that is difficult to replicate. Zong Houqing once said:? Many successful large enterprises in the world have a strong leader, don't they? Monopoly? . ? So, all this time, Wahaha? Autocracy? It is also famous in the industry: Wahaha Group has not set up a deputy general manager until now, and the management of production and sales is the responsibility of various ministers.

But this did not hinder the loyalty of Wahaha employees, because although Zong? Autocracy? However, he is a caring and honest man. In the past 25 years, he never fired an employee, and even had a fight with employees for half a year.

On the one hand, he is on the high side, on the other hand, he is entangled with everyone. Does Zong Houqing know? China leadership? The essence of.

The other side of Zong's strength is reflected in Wahaha's control of channels, which is also the way for Zong to successfully manage dealers.

Wahaha has nearly 50,000 dealers all over the country. How to manage this vital terminal system is, to a great extent, the key to the success of Wahaha. Zong's solution is creation? Joint sales organization? In other words, we have woven more than 6,000 first-class wholesalers and 30,000 to 40,000 second-class and third-class wholesalers' sales terminal marketing networks throughout the country, forming an interest alliance with distributors, turning an enterprise into a company that competes with others in the market, and thousands of enterprises unite to compete with others.

China is a big manufacturing country. There are indications that. The return of the real economy? It has become the mainstream voice of China's economic development. And we Wahaha will, as always, stick to the industry and provide the best products for the most basic and vast consumers. ? Zong Houqing said:

Wahaha boss inspirational entrepreneurial history Chapter III

1987, when did 42-year-old Zong Houqing pull it? Yellow croaker car? When selling popsicles on the streets of Hangzhou, he probably didn't expect that Wahaha Group, which he founded, would become the largest beverage enterprise in China in more than ten years. In 2007, Wahaha Group's sales revenue was 25.8 billion yuan.

Are you online? The age of only life, zong? Descendants of old bureaucrats? His background gave him a taste of the hardships of life. /kloc-when you were 0/6 years old, what was your clan? Arrangement? To fill the beach in Zhoushan, Zhejiang, one stay is 15 years. From 65438 to 0979, Zong returned to Hangzhou instead of his mother and worked as a janitor in a primary school.

1987, he and two retired teachers borrowed140,000 yuan to set up a school-run enterprise distribution department, which mainly sent stationery and popsicles to nearby schools. In the process of delivery, Zong learned that many children have poor appetite and malnutrition, which is the biggest headache for parents. ? At that time, I thought there should be a big market for children's nutrient solution. ? The perseverance formed in the process of reclamation made Zong Houqing decide to seize this opportunity. Faced with the kind persuasion of many friends, he seems extremely stubborn: can you understand the mood of a middle-aged man in his forties facing the last chance in life?

1988 started processing oral liquid for others. 1989 set up Hangzhou Wahaha nutritious food factory to develop and produce Chinese medicine dietotherapy? Medicine and food are homologous? Wahaha children's nutrition oral liquid, taking theory as the guiding ideology, solved the problem that children didn't want to eat, and became an instant hit and swept the country. 1990, Wahaha's output value exceeded 1 100 million yuan only three years after its opening.

After becoming famous, someone once asked Zong whether he regretted spending the most rewarding year in the countryside in 15. He replied:? This 15 year, although the youngest and most promising time in my life, seems to have done nothing in the countryside. But, really helped all my life. 15 years of hard life has honed my fighting spirit. I can bear hardships, and I have developed a better body, which laid a solid foundation for me to start a business again after I was 42 years old. ?

Zong's age: 64 years old. Start time: 1987. The first bucket of gold: children's nutrition oral liquid. I think an enterprise should have these qualities, especially in the China market, that is, the imagination of a poet, the acumen of a scientist, the mind of a philosopher and the ability of a strategist.

Social assessment

Always remember to speak for the people? Netease news? .

He is called marketing guru, a master of management and an entrepreneur who is closest to the market. ? Tencent Finance?

He never hides his disgust, resentment and inner toughness. He is an adventurer, a speculator, an optimist, a protagonist in a drama and a loner. He is familiar with the rules of an old world and is good at using its weaknesses to resist the arrival of a new XD world. Even after the disaster, he will always be an outlier, always so expressive, decisive and adaptable to change, which makes his opponents feel scared. ? Tencent Finance?

His market network is dubbed by the western media as? Weaving master? what's up Joint sales organization? Mode, thousands of first-class dealers, tens of thousands of second-class wholesalers, sales terminals connected in series, firmly occupied the vast urban and rural markets in China, and no one defected in this battle. All these seem to verify one sentence: China enterprises can only succeed if they have strong leaders, because China people are more difficult to manage than foreigners.

From a certain point of view, Zong is actually just an ordinary person who defends his own interests with struggle. He represents a group of China people who have experienced numerous upheavals and tried to adapt to the changes. ? Tencent Finance?

He is called marketing guru, a master of management and an entrepreneur who is closest to the market. He gave people too much imagination, but people were at a loss. He is Zong Houqing.