How can designers improve themselves?

User demand, user participation and user-centeredness are considered to be the important features of design innovation under the new conditions, users become the key words of design, and user experience is also considered to be the core of design mode in the knowledge society environment.

Design is an activity process that conveys a plan, a scheme and an idea in visual form. The most basic and main creative activity for human beings to transform the world, create civilization and create material and spiritual wealth through labor is creation. Design is the pre-planning of creative activities, and the planning technology and process of any creative activities can be understood as design. Refers to the designer's targeted and planned artistic creation activities. Design is communication and art is expression and creation. This is not to say that there is no artistic expression in design, let alone that art does not care about communication. But the emphasis on these two items is quite different. Design is not about feeling. Most modern designs are commercial in nature, so most environmental factors should be considered. Designers need to find the best way to express their feelings and turn them into effective visual language that the public can understand.

First: Pay attention to details.

The quality of a graphic design work is often determined by its details, such as font selection, graphic structure, color difference and so on. These subtle differences play a considerable role in reflecting the whole work. No matter how good the design idea is, it will lose its charm if it is shoddy. In addition, if we ask ourselves to pay attention to these details and their influences, we may find some new inspirations and directions.

Second: change and replacement

When working on the idea of a project, we never look for the so-called correct answer, but try to sort out all kinds of ideas, express them in different ways as far as possible, and then explore from them, constantly bring one idea to another, and find the continuous power from it, so that we can not only expand our imagination, but also gain more in the actual process and provide customers with more choices until we find the one that suits him.

Third: Multi-field training

We are in contact with customers in different fields, so designers are required to have a certain understanding of various industries, so that the designed works can be convincing, and customers will really feel that you are standing in his position and tailor-made for him from his perspective, and then according to their own professional advantages, such works will generally be easier for customers to pass and recognize; Many designers complain that customers don't understand them or their ideas are naive, so the words "no way, no way" follow, in exchange for customers' rejection and doubts about your professional level; Yes, we can't deny that customers want to do DIY, but designers are not just graphic designers, they should have their own ideas and guide customers with professional language attitude. You respect your customers and explain to them why you are doing this. I believe that when customers feel your seriousness and respect, they will naturally listen to your suggestions properly, gradually trust you and follow you.

Fourth: Computer is not your only tool.

Computers are irreplaceable friends and partners of designers. Many times, designers spend more time on computers than on their families and lovers. But here, I still want to say that although modern social networks are developed and information transmission is fast, I still hope that designers can take the time to precipitate themselves, sum up themselves, dig themselves up, and even "slander" themselves from books, conversations. Our work is not RMB. Everyone can't like it. Therefore, it is not necessarily a bad thing for you to listen to those "well-intentioned" remarks. At least you can discover and understand yourself and your works more comprehensively.

Fifth: there should be less flashy things.

The biggest difference between a self-righteous designer and a professional designer is that the former only focuses on expressing himself, while the latter focuses on expressing something wholeheartedly. Sometimes, an ordinary thing, such as a calendar schedule or DM magazine pagination, is too beautiful, too prominent and too different, but it will lose its basic functions. Those superfluous gaudy things will affect people's reading of real content, just as people will never remember pop songs.

Sixthly, works must be based on ideas.

Many designers are easily driven by images instead of thinking first. For example, after receiving a product promotion project, some designers will pile up a set of very beautiful pictures with PS, but they don't understand why they want to do this or have any special connection with this product. They are just beautiful and meaningless. However, we know that good design is simple and is the continuation and exchange of ideas. Before designing, it will be much easier to investigate its audience and consumer groups, understand its product functions and market advantages, and then start designing, because such a design is special and exists for this product; Just as a tailor makes clothes for a person, he needs to measure his weight and then make clothes suitable for him according to his appearance and temperament; Good design works, like clothes, will bring different visual feelings and information to consumers, thus enhancing the brand image as a whole.

Seventh: Suitable production technology.

As we all know, even the best design and poor production process are equivalent to "destruction". Good design and good manufacturing process are equivalent to getting twice the result with half the effort. At this point, it requires business leaders to be far-sighted and decisive. In fact, it is a matter of adding thousands or even hundreds of dollars, but the publicity effect achieved is not at the same level.

Eighth: released because of restrictions.

You are released by your limitations-released by limitations.

I often hear designers worry that they are trapped in a corner because of a certain picture, a certain balance or a certain obsession. In fact, even if they encounter such problems, they don't have to worry. As the title suggests, they are released because of restrictions. If they can make better use of their working methods and adopt different expressions to spread their thoughts because of a point, then they will get more endless information and wealth, just like a drop of water, when it falls on the water. Those layers of ripples will naturally look for more information and feel more possibilities for you like sound waves, so when you think you have come to an end, it may be a new beginning.

Ninth place: 1% talent +99% effort.

No matter how scientific the theory is, being a designer really needs talent, which may be because of sensitivity to color, love of graphics, or unrealistic fantasies in the brain; But as the title says, 1% talent +99% effort, who can make perfection, diligence can make up for it, design is an accumulated industry, and the more you accumulate, the more wealth you have; Someone asked, how can we improve our design level, eight words: see more, listen more, think more and do more! When you learn to upgrade the business volume of design to the quantity of quality one day, you will find that design is an interesting learning, and you will enjoy it all your life, and you will also appreciate the ups and downs that design brings to your life.

Tenth: the enthusiasm of designers

Enthusiasm-refers to people's enthusiasm, positive, initiative and friendly feelings or attitudes when they participate in activities or treat others. The antonym of enthusiasm is indifference. Cold people are listless at work.

Design is a job that needs passion. Whether you lack inspiration or are rich, you have to face criticism from your employer. Many people sometimes think that maybe I haven't studied design, so I should be weaker than them. Actually, it's not like this. Whether you are a professional designer or a half-way monk, the most important thing is to keep a heart that loves design. It is like a flame burning in your mind, burning you all the time, keeping you energetic and awake. Many students studying interior design in Ningbo Bangyuan are transferred from other industries, but they can design their own style works by learning design principles and interior design-related knowledge. But how can they improve their professional level and quality of life after work? Let me tell you briefly what the designer is saying. The first designer is a designer and should also be a dreamer. Will the designer's dream be inferior to others? Don't! The realization of the Bird's Nest, the Water Cube, the National Theatre and the tallest building in Dubai also shows that the designer's dream is great. If humans don't dream, there will be no planes flying in the sky; When human beings explore Mars now, they dream that one day when the earth's resources are exhausted, they can immigrate to Mars. These bold dreams need thinking, and then they need to be done. No matter what others say, I am doing what I like and feel I should do, otherwise I wouldn't put down many projects at hand and write so much. Actually, this is my dream. I dream that one day many designers will join Ebay Group, and I can have the largest and best team of designers and branches in the world. So I learned to broaden my horizons, not only to see the scope of the company's current location on the map, but also to look at the map of China, and then to realize my dream. Although the second designer must design himself first, this problem is very simple, but I believe many people have neglected to help them make a design. If you don't even design yourself, how can you help others design? How to convince customers of your design? When selling products, salespeople must know the performance of their products and tell the selling points in order to impress buyers. Then we designers can impress the owners like packaging ourselves into a product and analyzing its selling points. For example, a designer who has just found a job can design his own personal works and forms, and will stand out from many talent pools. Negotiating and communicating with customers is also a kind of design, which needs to be designed according to your own language and body, which is very useful for talking about orders. Entrepreneurial designers start their own companies, and can make a design for their own companies or for their own marketing. It's important for others to know you differently. Let go of what you are busy with and think about it. Many friends are very grateful to me for this piece because it is very useful. Third, you should worry about whether there will be a list to do in the future, as long as you do the project at hand well. Many designers are always worried about their performance, especially those guys who want to start a company. In fact, as long as the projects entrusted to you by customers are well done and the service is good, the effect, performance and even word of mouth will come out, but you are always worried that the list has not done the work you should do. How to develop in the future? Doing it step by step is a process that any industry has to go through. Don't take orders in the operation, be your own customer, and slowly you will find more projects and better abilities.

Fourth, don't treat customers as gods, or you are the devil. Equal cooperation is really important for designers. It is wrong to regard customers as gods in the design industry, and it will only turn you into a devil. Many people are afraid of offending customers and promise some details at will in irrational operation, but the facts are rarely fulfilled. In the end, things happened together and the reputation was bad. In design, it is also in accordance with customer preferences. Whether it works or not, as long as it doesn't offend the customer, the design will be made, and finally the customer becomes a designer, and there is no effect. I don't like to call my customers God, but I prefer to treat them as friends. For us, it is most important to make a design that is worthy of our friends. Fifth, high-end design, small and big design is very important. "Water flows downwards and man struggles upwards" is secular, but this is the reality. Being a high-end customer is the ultimate goal that every designer expects, and it is also the real way out for design. Of course, you can do it if you want, but you need considerable strength and design background. Maybe everyone knows this road, but they just don't know how to get there. I don't know how to do it. All high-end customers. In my opinion, it is very important to learn to abandon and dare to abandon part of the list, not to say that small lists will not be done, but to dare to abandon inappropriate projects, such as abandoning projects that are cheap and easy to lead to bad projects, rejecting customers who are greedy for small and cheap and do not pay attention to design, adhering to the principle that no design can be made without signing a design agreement, and resisting projects that are grabbed at low prices or "begged". As long as you stick to your ideals and beliefs, you will gradually find that your customers and projects have improved rapidly, and you will gradually find yourself successful. 1, change the font color to dark gray to avoid using black directly.

2. Adjust kerning, line spacing and paragraph spacing. There should be obvious contrast between spacing and row spacing, not all at the same height, otherwise there will be no sense of rhythm. After confirmation, all words should follow this rule.

3. It is best to organize the contents again, and the related ones should be grouped together, and there should be obvious spatial distance between different groups (that is, blank space). Don't put them together.

4. Set several baselines for each page, that is, the left margin, right margin and top (bottom) margin of the text in the page (or the top and bottom margins of fixed icons on each page). After setting, all pages should follow this standard.

5. Set the alignment standard. If it is left-aligned, all page elements will be left-aligned. All elements refer to: text, pictures, tabs, etc. Don't let the picture be on the left for a while and a few pixels on the right for a while (and not in the middle), it looks messy.

6. The distance between the top label and the text, the distance between the picture and the text should be fixed (including up, down, left and right), and then the whole design should follow this standard.

7, to highlight some content, bold, make the contrast more obvious. Don't just lighten the color number, the text will be bigger, which is not only ineffective but also looks messy.