From which classical Chinese does Bai Gui know how to be smart and brave in business?

1. Bai Gui's business translation Li Taibo refers to defects:

Tonglu Gongshou in Fan Wenzheng started from the ancestral hall of Mr. Kenyan in Diaotai, and he wrote his own lyrics: "Yunshan is grey, and the rivers and seas are boundless. The virtue of a gentleman, the mountain is high and the water is long. " Established to show Nanfeng Li Taibo. After reading the third book, Taibo sighed and said, "As soon as the official document comes out, everyone knows it. The word "Yi Yi" will make it beautiful. " Gong shakes hands and buckles them. A: "The language of Yunshan River is very meaningful, but the word" de "is like" lù sù ". How about changing it to "wind"? " Gong Ning sat at that moment and almost wanted to bow down.

When Fan Zhongyan was appointed as the satrap of Tonglu, he first built Mr. Yan's ancestral hall at Diaoyutai (memorial) and wrote a note in his own hand, which read: Yunshan is gray and the sea is boundless. The virtue of a gentleman, the mountain is high and the water is long; After writing, I showed it to Li Taibo in Nanfeng. After reading it many times, Li Taibo stood up and said, Mr. Wang will be famous all over the world after writing this article. I boldly want to change the word (help you) to make it more perfect; Gong Fan was glad to hold his hand for advice. (Li Taibo) said: The sentence "Yunshan River" is very meaningful and profound. It seems a bit awkward to use it to modify the word "de". I want to change the word "Germany" to "Feng". what do you think? Gong Fan sat there nodding and almost bowing!

Bai Gui management Youdao:

Bai Gui was from the Zhou Dynasty. When I was in Wei Wenhou, Li Ke tried his best, while Bai Gui was optimistic, so people abandoned me and took me in. When the husband is old, he takes the valley and gives silk paint; Cocoons come out to eat silk flocs. On the base, embarrassed; The coming year will be bad. At noon, it was dry; A beautiful tomorrow. Want one yuan, be honest; The coming year will be bad. For children, drought; Tomorrow will be beautiful, with water. By the end of the year, the accumulation rate was. If you want to grow money, take the valley; Feldspar bucket, take the seeds. Can eat thin, can endure greed, can save clothes, can share joys and sorrows with servants, and can go with the flow like an animal. Therefore, as the saying goes, "I am in charge of production, and I thought that Yi Yin and Lu Shang were scheming, Sun Wu fought and Shang Yang acted exactly the same. Therefore, his wisdom and adaptability are insufficient, his courage is not enough to make decisions, his benevolence cannot be taken, and his strength cannot be kept. Although he wanted to learn my skills, he never told me. " Bai Gui Bai Gui, the father of the world, has tried, he can try, and he has his own advantages, but this is just a mistake.

Translation:

Bai Gui comes from the Western Zhou Dynasty. When Wei Wenhou was in power, Ke Lizheng devoted himself to the development of land resources, while Bai Gui liked to observe the changes of market conditions and the rise and fall of a year. When there is a surplus of goods and people sell them at low prices, he buys them; When the goods were in short supply and people demanded high prices, he sold them. When the grain is ripe, he buys grain and sells silk and paintings; When the cocoon is formed, he buys silk and cotton and sells grain. He knows that when he is in his prime, there will be a bumper harvest of grains; It is not good to change the year. Tai sui is in the noon palace, and there will be a drought; Just another year. When Tai sui is in the unitary position, the grain is abundant; It will get worse the next year. When I acceded to the throne at the old age, there was a great drought. It will be fine and rainy next year. When Tai Sui arrived at the base again, he hoarded about twice as much goods as usual. In order to increase his income, he bought inferior grain; In order to increase the capacity of the millet barrel, he went to buy the best grain. He doesn't pay attention to eating and drinking, controls his hobbies, scrimps and saves, shares joys and sorrows with hired slaves, and seizes opportunities to make money as quickly as wild animals catch food. Therefore, he said, "* * * Getting rich in business is like Yi Yin and Lu Shang plotting strategies, Sun Tzu and Wu Qi fighting, and Shang Yang reforming. Therefore, if a person's wisdom is not enough to improvise, courage is not enough to make bold decisions, kindness is not enough to make the right choice, and strength is not enough to persist. Although he wants to learn my business skills to get rich, I will not teach him after all. " Therefore, everyone in the world talks about ways to get rich by doing business, and takes Bai Gui as an example. Bai Gui is probably trying, trying and achieving something, which can't be done casually.

2. Seek the translation of Bai Gui's Doing Business: Bai Gui (370-300 years ago), a Warring States, was an official in Wei and later came to Chyi Chin. Han Shu said that he is the founder of the theory of managing trade and developing production, that is, "the language of the world rules the ancestors of the living". He is also a famous economic strategist and financier.

Both Bai Gui and Fan Li put forward the theory of agricultural economic cycle, that is, the agricultural harvest is related to the weather, and 12 years is a cycle. The first year is a year of bumper harvest, and the next two years are recession, drought in the fourth year, small harvest in the second two years, big harvest in the seventh year, recession in the second two years, drought in the tenth year and small harvest in the second year.

On the basis of the above thoughts, Bai Gui put forward a set of principles of getting rich by doing business, namely "the skill of managing life", whose basic principle is "optimism changes at any time" and advocates that "people abandon me and take me, and people take me for peace", which should be implemented according to the specific conditions of bumper harvest and poor harvest. At that time, trade was barter trade, and Bai Gui's genius was to accurately grasp the current market. When others think it's sold too much, he eats a lot. When others are out of stock and need to eat, he throws it out in large quantities. Going low and going high will definitely benefit from it and accumulate wealth. In the society at that time, Bai Gui not only understood the basic economic law of "buy low and sell high", but also put forward a simple and incisive theory of "people abandon me and take me", which had a great influence on the market transaction setting mode and public loss of various generations after Qin and Han Dynasties.

Bai Gui attaches great importance to all kinds of market information to achieve the goal of wealth management, and responds quickly and decisively. When the market changes, make a decision immediately, whether to buy or sell, and never miss any good opportunity. In his words, it is "the trend of the times is like the hair of a beast." At the same time, he can be diligent and thrifty, practice hard and start a business cautiously. He is a man with strong self-control, and he will never waste money by making money, which is worth studying seriously.

Bai Gui also emphasized that businessmen should be rich in knowledge and have the qualities of "wisdom", "courage", "benevolence" and "strength", which required both Jiang Ziya's strategy and Sun Tzu's military strategy, otherwise it would be difficult to achieve great success in business.

In managing the national finance, Bai Gui always focuses on the overall situation. He never hates small profits in business, nor does he resort to deception. He linked the circulation of commodities with the development of production, which not only made business profitable, but also made production beneficial to its development. In his view, only by making up for the shortage with sufficient supply, making up for the poor harvest with good harvest, and making materials from all over the country support each other, can we help the people and benefit the people and make the country rich in financial management. The specific way is: if a place is rich in cocoons, buy these products and replace them with other things that are lacking in the place, such as grain. If a place is rich in food, buy their food and then exchange it with them with necessities such as silk and paint. In this way, goods can circulate all over the country, which is not only beneficial to people's lives, but also profitable. It can be said that killing two birds with one stone will benefit the country and the people.

At that time, Bai Gui was also very good at observing weather changes and paying attention to storing food and materials in advance to help the people and the country. Buy in large quantities when food prices are low in harvest years, and sell at below-market prices when famine occurs to help people tide over the famine. In this way, while helping the people, the wealth has also multiplied. Bai Gui also has a business philosophy that makes modern people feel ashamed: "If you want to grow money, take the valley, fight with feldspar and plant seeds." This means that if you buy food to save money and eat it yourself, then buy inferior food. If you want to make seeds for next year's bumper harvest, please buy good seeds. He not only thinks of each other, but also makes reasonable plans. He wants to be frugal and productive, which can be said to be his home. This kind of business thinking, people who really think about customers, is rare now. If many businesses really regard customers as gods, they should think for customers everywhere and think ahead like Bai Gui. This is the most effective and admirable business strategy.

During the Warring States Period, the status of politics and military affairs was far higher than that of economy, but Bai Gui equated the importance of economy with politics and military affairs. He said, "I rule production. I am better than Yi Yin in fighting Lu Shang and Sun Wu, and so is Shang Yang. Therefore, his wisdom and adaptability are insufficient, his courage is not enough to make decisions, his benevolence cannot be taken, and his borders cannot be defended. Although he wants to learn my skills, he won't tell him. " He believes that doing business also needs the quality of great wisdom and courage, but also needs the heart of benevolence and righteousness, which is as high as governing the country and safeguarding the country. If you don't have that high quality, you won't tell me the trick if you want to ask me. It may be too much to say nothing, and it may be suspected of secrecy, but perhaps Bai Gui thinks that a heartless and foolhardy person will not make good use of it after learning, but will ruin his reputation. For example, some people learn to use fraud to harm others and benefit themselves, which probably violates Bai Gui's principle of benefiting the country and the people and then taking money. In a word, Bai Gui regards the position of commerce as important as politics and military affairs, which shows that he has the mind of a strategist.

More than 2,000 years ago, Bai Gui had such a good business idea, which left a deep impression on us. We are even more proud of such a rich heritage in China's cultural treasure house.

Bai Gui has a way of doing business, winning by knowing the location and making money by choosing the location. As the saying goes, the terrain is rich and the soldiers will help.

Expect the enemy to win, calculate the danger, distance, and go to the general. He who knows this and fights wins, but he who doesn't know this and fights loses.

It can be seen that the terrain is important for combat and it is also necessary for generals to observe. Doing business is like fighting, shopping malls are like fighting, businessmen are like generals with thousands of troops, and wise generals often occupy favorable terrain and eventually win the war.

As a great strategist in the Spring and Autumn Period and the Warring States Period, Fan Li knew this well. From a strategist's point of view, he thinks that pottery is an ideal place for goods trade.

So he chose Tao Di as the marketing point. Sure enough, in nineteen years, he became a world-famous woman, and Tao Zhugong's reputation became a household name from ancient times to the present, leaving his name in history. According to Records of Historical Records and Biography of Huo Zhi, after the State of Qin destroyed the State of Zhao, the immigration policy was implemented. At that time, many people bribed officials, refused to move and asked to stay where they were. Only the wealthy businessman Zhuo asked to move to the remote Wenshan. He took a fancy to the fertile land, rich products, simple folk customs, residents keen on buying and selling, and good business development.

A few years later, Zhuo became a world-famous rich man. This concept of both serving time and choosing a place was accepted by later businessmen.

Yangzhou, Jiangsu, the capital of Huaizuo and the best place for Zhu Xi, is located at the north-south crossroads, with developed transportation, convenient water transportation and frequent cargo exchanges. Its land is rich in tea, salt, silk and silks, and many businessmen come in droves. At that time, businessmen from the Qin Dynasty and Shanxi Province settled here.

The famous Huizhou merchants started from here and dominated the rivers and lakes. Second, buy when it is cheap and sell when it is expensive. Fan Li and Bai Gui, the ancestor of Shang Dynasty, believe that it is cheap to buy expensive; It's expensive when it's expensive.

It is emphasized that businessmen should be good at catching business opportunities, seize opportunities and seize the opportunity to buy and sell. The profit of business comes from the difference between buying and selling.

Once you find the right time to buy and sell, you should make a decisive decision like a wild animal. In Wei Wenhou, China people pay attention to farming, while Bai Gui is willing to observe the changes of the times.

When the harvest is good, he buys grain and sells silk paint. When silk came on the market, he bought a lot of silk and sold grain.

He once said: I am as resourceful in business as Yi Yin and Jiang Taigong; In judgment, it is no less than Sun Bin and Wuqi; In law enforcement, it is no less than Shang Yang. Some people's wisdom can't improvise, their courage can't be decisive, their kindness can't be chosen properly, and their stubbornness can't stick to principles.

Therefore, after such a person has learned from me, I will not teach him how to run a business. This passage fully expounds his punctuality and wisdom in grasping the opportunity of buying cheap and selling expensive.

Bai Gui's business principles and experience were praised by later businessmen. He used his own business strategy and carefully managed it, so that his family was exhausted.

Thirdly, from the end, it is known that Gou Jian, the King of Yue who predicted to make money in the Spring and Autumn Period, was ashamed of the death of his country by snow and worked hard all day. When he learned of the drought in Wu, he bought a lot of grain from Wu. In the second year, Wu was short of food, and people's lives were difficult. The hungry people had no food to eat and complained, so the State of Yue took the opportunity to rise up and destroy the State of Wu.

Hard work pays off. The King of Yue eventually became the overlord, ranking among the five tyrants in the Spring and Autumn Period.

Here, Gou Jian, the King of Yue, did a great thing. The wealth he created is not a treasure, but the hegemony of a country and the world. It is a successful example of the political application of the merchant's way.

According to records, a fire broke out in Lin 'an City in Song Dynasty, which damaged fish ponds. A merchant named Pei caught fire in his shop. Instead of putting out the fire, he lured people out of the city with money to buy bamboo tiles, reed rafters and other building materials. After the fire, everything was in a hurry, and building materials were in short supply in the market. At this time, Pei's businessmen took advantage of the situation and made a fortune, earning dozens of times the value of the store and meeting the needs of the market and the people.

Seeing a leopard in a tube, keen observation and accurate judgment are the source of wealth for businessmen, and they are also one of the necessary abilities for businessmen. Four, small profits but quick turnover, no one dares to live in your home. Ji Ran, a business theorist in the pre-Qin period, thought that being expensive was cheap, being cheap was expensive, and being cheap was as cheap as jade.

Sima Qian said: Buy three yuan greedily and five yuan cheaply, that is to say, businessmen who are greedy for profits can only make a profit of 30%, and businessmen who make small profits but quick turnover can make a profit of 50%. According to "Biography of Li Yu", there are three businessmen dealing in the same commodity in the market together. One of them sold at a reduced price, and there were many buyers. They make a lot of money a year, while the other two refuse to sell at a reduced price, resulting in far less profit than the former.

Sean, the counselor of Emperor Gaozu Liu Gang, sold scissors to people during the day and came back to study at night when he was studying in Huangshigong in his early years. Later, he felt that he didn't have enough study time, so he divided the scissors into three classes: upper, middle and lower. The price of first class is unchanged, the middle class is one penny less than the original price and the lower class is two pence less. As a result, it only took half a day, the number of scissors sold was twice as much as usual, the money earned was twice as much as before, and the time spent on study was more than before, so there was a folk proverb: Sean sells scissors-expensive and cheap.

5. Carve red and green, and stay in Yanjing Miscellanies: Shi Jing City Store always talks about the situation, carving red and green, and embroidering golden windows. In some shops, signboards are hung high, and colorful brocade lanterns are lit at the door of every house at night, making the streets look like daytime.

Some shops hang commodity propaganda calligraphy and painting, celebrity calligraphy and painting, which is arty. In order to sublimate the taste of the store and improve the customer's return rate.

There are also some tea shops, restaurants and hotels that specially arrange musical instruments and tell stories to entertain guests. In the noodle restaurant in Hangzhou, Kyoto in the Song Dynasty, as soon as the customer entered the store and sat down, the waiter immediately came over and asked the customer what he needed. He tried his best to avoid making mistakes.

Operators are well versed in the luxury of decoration, which reflects the strength of a store. Therefore, the design of the store is all painted columns and carved beams, antique and magnificent, catering to the elegant consumption psychology of dignitaries and ladies as much as possible. During the service, I greeted you with a smile and then went out to doze off.

These respectful practices, coupled with noble and elegant decoration, make many customers fall in love at first sight, thus staying and never paying attention again. Bai Gui (370-300 years ago) was named Dan, who was born in the Warring States Period. He was an official in Wei, and later came to Qi and Qin.

Han Shu said that he is the founder of the theory of managing trade and developing production, that is, "the language of the world rules the ancestors of the living". He is also a famous economic strategist and financier.

Both Bai Gui and Fan Li mentioned it.

4. Bai Gui's Introduction to Business "Doing Business in Bai Gui" is a classical Chinese article, which says that Bai Gui was from the Western Zhou Dynasty. When Wei Wenhou was in office, Li Kui of Wei devoted himself to exerting the productive capacity of the land, while Bai Gui liked to observe the changes of the market and the prosperity of the year, so when the goods were sold at low prices, he bought them; When the prices of goods are not high, he sells them. When the grain is ripe, he buys grain and sells silk and paintings; When the cocoon is formed, he buys silk and cotton and sells grain. He understood that when Tai Sui was in power, the grain was abundant; It is not good to change the year. Tai sui is in the noon palace, and there will be a drought; Just another year. When Tai sui is in the unitary position, the grain is abundant; It will get worse the next year. When I acceded to the throne at the old age, there was a great drought. It will be fine and rainy next year. When he returned to his peak, he hoarded about twice as much goods as usual. In order to increase his income, he bought inferior grain; In order to increase the capacity of the millet barrel, he went to buy the best grain. He can not pay attention to eating and drinking, control hobbies, save clothes, share joys and sorrows with hired slaves, and not chase favorable opportunities as quickly as wild animals catch food. Therefore, he said, "* * * Getting rich in business is like Yi Yin and Lu Shang plotting strategies, Sun Tzu and Wu Qi fighting, and Shang Yang reforming. Therefore, if a person's wisdom is not enough to improvise, courage is not enough to make bold decisions, benevolence and virtue cannot be correctly chosen, and strength cannot be adhered to. Although he wants to learn my business skills to get rich, I will not teach him after all. " Therefore, everyone in the world talks about ways to get rich by doing business, and takes Bai Gui as an example. Bai Gui is probably trying, trying and achieving something, which can't be done casually.

5. Find some China classics about doing business, such as Duanmu Ci, the originator of Confucian businessmen, the wise business ancestor, the giant businessman who manages the country, the agricultural wizard Sang Hongyang who is as rich as an enemy, the first richest man in Shen Wansan, the first generation money king of's business tycoon Qiao Zhiyong's red-topped businessman Hu Xueyan, the hardware king Ye Chengzhong, the Shanxi merchants, the Xue brothers, the enlightened wealthy businessmen, and the official exhibition Yuquan, Dudao, the salt merchant Fan Shikui, Yang Jimei. There are books about businessmen and business, such as Historical Records.

Books such as Biography of Huo Zhi, Yu Ion, Miscellaneous Notes of Yan Jingjing, Think Tank, etc. all have records of ancient businessmen. Ten secrets of ancient businessmen doing business: knowing the place to win and choosing the place to make money. Sun Tzu's art of war said: those who have the terrain help the soldiers.

Expect the enemy to win, calculate the danger, distance, and go to the general. He who knows this and fights wins, but he who doesn't know this and fights loses.

It can be seen that the terrain is important for combat and it is also necessary for generals to observe. Doing business is like fighting, shopping malls are like fighting, businessmen are like generals with thousands of troops, and wise generals often occupy favorable terrain and eventually win the war.

As a great strategist in the Spring and Autumn Period and the Warring States Period, Fan Li knew this well. From a strategist's point of view, he thinks that pottery is an ideal place for goods trade.

So he chose Tao Di as the marketing point. Sure enough, in nineteen years, he became a world-famous woman, and Tao Zhugong's reputation became a household name from ancient times to the present, leaving his name in history. According to Records of Historical Records and Biography of Huo Zhi, after the State of Qin destroyed the State of Zhao, the immigration policy was implemented. At that time, many people bribed officials, refused to move and asked to stay where they were. Only the wealthy businessman Zhuo asked to move to the remote Wenshan. He took a fancy to the fertile land, rich products, simple folk customs, residents keen on buying and selling, and good business development.

A few years later, Zhuo became a world-famous rich man. This concept of both serving time and choosing a place was accepted by later businessmen.

Yangzhou, Jiangsu, the capital of Huaizuo and the best place for Zhu Xi, is located at the north-south crossroads, with developed transportation, convenient water transportation and frequent cargo exchanges. Its land is rich in tea, salt, silk and silks, and many businessmen come in droves. At that time, businessmen from the Qin Dynasty and Shanxi Province settled here.

The famous Huizhou merchants started from here and dominated the rivers and lakes. Second, buy when it is cheap and sell when it is expensive. Fan Li and Bai Gui, the ancestor of Shang Dynasty, believe that it is cheap to buy expensive; It's expensive when it's expensive.

It is emphasized that businessmen should be good at catching business opportunities, seize opportunities and seize the opportunity to buy and sell. The profit of business comes from the difference between buying and selling.

Once you find the right time to buy and sell, you should make a decisive decision like a wild animal. In Wei Wenhou, China people pay attention to farming, while Bai Gui is willing to observe the changes of the times.

When the harvest is good, he buys grain and sells silk paint. When silk came on the market, he bought a lot of silk and sold grain.

He once said: I am as resourceful in business as Yi Yin and Jiang Taigong; In judgment, it is no less than Sun Bin and Wuqi; In law enforcement, it is no less than Shang Yang. Some people's wisdom can't improvise, their courage can't be decisive, their kindness can't be chosen properly, and their stubbornness can't stick to principles.

Therefore, after such a person has learned from me, I will not teach him how to run a business. This passage fully expounds his punctuality and wisdom in grasping the opportunity of buying cheap and selling expensive.

Bai Gui's business principles and experience were praised by later businessmen. He used his own business strategy and carefully managed it, so that his family was exhausted.

Thirdly, from the end, it is known that Gou Jian, the King of Yue who predicted to make money in the Spring and Autumn Period, was ashamed of the death of his country by snow and worked hard all day. When he learned of the drought in Wu, he bought a lot of grain from Wu. In the second year, Wu was short of food, and people's lives were difficult. The hungry people had no food to eat and complained, so the State of Yue took the opportunity to rise up and destroy the State of Wu.

Hard work pays off. The King of Yue eventually became the overlord, ranking among the five tyrants in the Spring and Autumn Period.

Here, Gou Jian, the King of Yue, did a great thing. The wealth he created is not a treasure, but the hegemony of a country and the world. It is a successful example of the political application of the merchant's way.

According to records, a fire broke out in Lin 'an City in Song Dynasty, which damaged fish ponds. A merchant named Pei caught fire in his shop. Instead of putting out the fire, he lured people out of the city with money to buy bamboo tiles, reed rafters and other building materials. After the fire, everything was in a hurry, and building materials were in short supply in the market. At this time, Pei's businessmen took advantage of the situation and made a fortune, earning dozens of times the value of the store and meeting the needs of the market and the people.

Seeing a leopard in a tube, keen observation and accurate judgment are the source of wealth for businessmen, and they are also one of the necessary abilities for businessmen. Fourth, small profits but quick turnover, no one dares to stay expensive. Ji Ran, a pre-Qin business theorist, believed that "expensive is cheap, cheap is expensive" and advocated that "expensive is as cheap as jade"

Sima Qian once said, "Buy for three dollars, buy for five dollars cheaper", that is to say, greedy businessmen can only make a profit of 30%, and businessmen with small profits but quick turnover can make a profit of 50%. According to "Biography of Li Yu", there are three businessmen dealing in the same commodity in the market together. One of them sold at a reduced price, and there were many buyers. They make a lot of money a year, while the other two refuse to sell at a reduced price, resulting in far less profit than the former.

Sean, the counselor of Emperor Gaozu Liu Gang, sold scissors to people during the day and came back to study at night when he was studying in Huangshigong in his early years. Later, he felt that he didn't have enough study time, so he divided the scissors into three classes: upper, middle and lower. The price of first class is unchanged, the middle class is one penny less than the original price and the lower class is two pence less. As a result, it only took half a day, the number of scissors sold was twice as much as usual, the money earned was twice as much as before, and the time spent on study was more than before, so there was a folk proverb: Sean sells scissors-expensive and cheap.

5. Carve red and green, and stay in Yanjing Miscellanies: Shi Jing City Store always talks about the situation, carving red and green, and embroidering golden windows. In some shops, signboards are hung high, and colorful brocade lanterns are lit at the door of every house at night, making the streets look like daytime.

Some shops hang commodity propaganda calligraphy and painting, celebrity calligraphy and painting, which is arty. In order to sublimate the taste of the store and improve the customer's return rate.

There are also some tea shops, restaurants and hotels that specially arrange musical instruments and tell stories to entertain guests. In the noodle restaurant in Hangzhou, Kyoto in the Song Dynasty, as soon as the customer entered the store and sat down, the waiter immediately came over to ask what the customer needed, and the customers all called for instructions.

6. I urgently need the translation of Bai Gui's Doing Business. My brother is looking for the answer to his summer homework. Just for reference. Bai Gui is from Luoyi.

While in Wei Wenhou, Li Kui devoted himself to giving full play to the productive capacity of the land, while Bai Gui liked to observe the change of timing, so others abandoned themselves and took them away, and others took them away. When the rice was ripe that year, he sold silk to farmers. When the cocoon came out, he collected cotton and sold them food.

He can ignore his diet, resist his hobbies and desires, save clothes, share joys and sorrows with slaves, and chase favorable opportunities like a beast pouncing on food.

So he said: "I manage production, just like Yi Yin and Lu Shang plan strategies, Sun Wu and Wu Qi use troops, and Shang Yang implements reforms. Therefore, if wisdom is not enough to improvise, courage is not enough to make a decision, benevolence cannot be used to make a choice, and perseverance cannot persist, even if you want to learn my method.

I won't tell him in the end. "Maybe the whole world is talking about the management style following Bai Gui's example.

7. Bai Gui is a famous commercial translator. Bai Gui is from Zhou Di. While in Wei Wenhou, Li Kui devoted himself to making full use of the potential of land, while Bai Gui liked to observe the changes of time use, so he collected land when others sold it and sold it to them when others needed it. When the harvest is good, put away the grain and sell it to farmers for silk paint. After cocoon emergence, silk flocs are collected and sold to sericulturists for food. Jupiter is in the direction of Maogong, and it will have a bumper harvest every year; The harvest is very bad. When Jupiter is in the noon house, there will be drought; This will be a good year. Jupiter is in the direction of the palace, with a bumper harvest every year; The harvest will be bad next year. When Jupiter arrives in the womb, there will be a drought; There will be a good harvest and rain. Jupiter is in the direction of the tomb again. Twelve years later, the average annual wealth growth rate of accumulated goods doubled. If you want to increase the income of coins, you must collect and sell low-priced grain; If farmers want to increase production, they should collect and sell improved varieties. He can not pay attention to diet, resist hobbies and desires, scrimp and save on clothes, share joys and sorrows with hired slaves, but seize the opportunity like a bird of prey. So he said, "I am engaged in business management, just like Yi Yin and Lu Shang planned strategies, Sun Wu and Wu Qi fought with soldiers, and Shang Yang carried out reforms. Therefore, if a person's wisdom is not enough to make expedient changes and courage is not enough to make decisions on things, benevolence and virtue can't make correct choices and fortitude can't persist, even if he wants to learn from me. In the end, I won't tell him. " Perhaps, Bai Gui is a model for people all over the world to talk about getting rich by management.

8. Who wrote The Way of Doing Business in Bai Gui? Bai Gui (370 years ago -300 years ago) was named Dan, who was born in the Warring States Period. He was an official in Wei, and later came to Qi and Qin.

Han Shu said that he is the founder of the theory of managing trade and developing production, that is, "the language of the world rules the ancestors of the living". He is also a famous economic strategist and financier.

Both Bai Gui and Fan Li put forward the theory of agricultural economic cycle, that is, the agricultural harvest is related to the weather, and 12 years is a cycle. The first year is a year of bumper harvest, and the next two years are recession, drought in the fourth year, small harvest in the second two years, big harvest in the seventh year, recession in the second two years, drought in the tenth year and small harvest in the second year.

On the basis of the above thoughts, Bai Gui put forward a set of principles of getting rich by doing business, namely "the skill of managing life", whose basic principle is "optimism changes at any time" and advocates that "people abandon me and take me, and people take me for peace", which should be implemented according to the specific conditions of bumper harvest and poor harvest. At that time, trade was barter trade, and Bai Gui's genius was to accurately grasp the current market. When others think it's sold too much, he eats a lot. When others are out of stock and need to eat, he throws it out in large quantities.

Going low and going high will definitely benefit from it and accumulate wealth. In the society at that time, Bai Gui not only understood the basic economic law of "buy low and sell high", but also put forward a simple and incisive theory of "people abandon me and take me", which had a great influence on the market transaction setting mode and public loss of various generations after Qin and Han Dynasties.

Bai Gui attaches great importance to all kinds of market information to achieve the goal of wealth management, and responds quickly and decisively. When the market changes, make a decision immediately, whether to buy or sell, and never miss any good opportunity. In his words, it is "the trend of the times is like the hair of a beast."

At the same time, he can be diligent and thrifty, practice hard and start a business cautiously. He is a man with strong self-control, and he will never waste money by making money, which is worth studying seriously. Bai Gui also emphasized that businessmen should be rich in knowledge and have the qualities of "wisdom", "courage", "benevolence" and "strength", which required both Jiang Ziya's strategy and Sun Tzu's military strategy, otherwise it would be difficult to achieve great success in business.