Who are the high-net-worth customers?

1. A natural person who subscribes for wealth management products with a share of not less than RMB 1 million;

2. A natural person whose personal or family financial assets totaled more than RMB 1 million when subscribing for wealth management products;

3. A natural person whose personal income has exceeded RMB 2, per year in the last three years or whose total income of husband and wife has exceeded RMB 3, per year in the last three years.

: 1. What is a high-net-worth customer

1. A high-net-worth customer is a customer group whose assets-liabilities exceed certain standards of a financial institution. In layman's terms, they are rich and have a large amount of net assets in financial institutions. It is mainly composed of small and medium-sized entrepreneurs, private miners, real estate developers, executives of listed companies and successful investors.

High-net-worth customers are the potential customers of private banks, and their financial service needs are quite different from those of ordinary retail customers.

2. Taking ICBC as an example, high-net-worth customers need to meet the following requirements:

a natural person who subscribes for wealth management products with a share of not less than RMB 1 million; A natural person whose personal or family financial assets total more than RMB 1 million when subscribing for wealth management products; A natural person whose personal income has exceeded RMB 2, per year in the last three years or whose combined income of husband and wife has exceeded RMB 3, per year in the last three years.

2. Three trends in China's wealth management development

1. The shift from single wealth management to comprehensive allocation of pure investment wealth management products can no longer meet the new needs of customers. The era of simply selling non-standard products on real estate and government platforms has passed, and it is necessary to comprehensively allocate and apply various financial products in different markets to customers.

2. Customers need high-net-worth customers to allocate assets overseas from home to abroad, such as overseas home purchase, overseas investment, overseas insurance, immigration status planning and tax planning. This situation is more and more common and requires cross-market service providers and cross-market service capabilities.

3. family fortune's management and inheritance needs are rapidly forming the largest inheritance tide in the history of China, facing the superposition of the first generation of entrepreneurs' new and old shifts, wealth inheritance and enterprise transformation and upgrading, which puts forward higher requirements for financial service institutions and practitioners.