An analysis of how American women's wear moves towards the forefront of the trend

Lead: Today, American fashion has also successfully moved to the forefront of the trend. How did all this happen? In the first half of the 20th century, "American fashion" was just a vague concept. At that time, people talked about high fashion in Paris. Nowadays, American fashion has also successfully moved to the forefront of the trend. How did all this happen? From Hafa to the forefront of the trend, the concept of "American fashion" was only a vague concept in the first half of the 20th century. At that time, people talked about high fashion in Paris. No matter how brilliant the American economy is, it cannot but be regarded as a club of political refugees, religious traitors and vulgar wealthy businessmen. There is no profound cultural background and proud art, including fashion design. At that time, American ladies only glanced at their designs coldly, and then they were ecstatic about the best they bought from Paris. They are the Hafa of the upper class. For them, only Paris goods are the guarantee of elegance. So, the beautiful knife in an American lady's pocket crossed the ocean and came to Napoleon's hometown. However, American fashion has not been in the shadow of Europe for a long time. With the end of World War II, French haute couture also ended its glorious yesterday. People are too busy licking the wounds of war to care about luxury goods. In addition, with the development of economy, the values of the western world have become more and more pragmatic, and the requirements for clothing have begun to pay attention to reality and function. The American spirit just hit it off with the spirit of this era, so unconsciously, American fashion suddenly came to the forefront of the trend. Sportswear first emerged, and its germination in the United States has close social and cultural reasons. American women are the first women living in a high-tempo modern society. Compared with women in continental Europe, women there are more unconstrained by tradition, and economic independence has won them more self-confidence. They are hearty, frank and straightforward; They are brave, adventurous and willing to take risks. They like sports and outdoor activities. In the fast-paced life, they don't have time to change several sets of clothes a day to adapt to different occasions. On the contrary, they like a relaxed and happy dress style. As a result, sportswear began an immortal career in the United States, which is the first time that the United States has its own clothing culture independent of European flavor. Slowly, this simple style of clothing has gained more and more admiration all over the world. It has adapted to the fast-paced modern life, so it has become a trend. A Spanish designer fully demonstrated the development of modern American clothing in his fashion show. As soon as the designer arrived in new york, he lived in a dark underground apartment. Later, he was sponsored by Pegasus Group and held his first personal fashion exhibition. He is Magala Adova. In this fashion show, Magala observed the evolution of American clothing culture from the perspective of an immigrant, and explained the important historical stage with clothing. He extracted some classic elements and added some popular elements to let people relive American history in groups of classic shapes. HIPHOP is an important theme in Magala fashion show, which has obvious American cultural characteristics and is the product of the post-civil rights movement era. The fashion show was held in an old-fashioned bank with some unknown models. On the runway, Marlboro shirts are paired with an old pair of jeans; Light green short-sleeved small pointed collar shirt with army green shorts, a sailor scarf, an exaggerated T-shirt with wide-leg pants and sneakers, and a thick silver chain hanging on the collar. In addition, cowboy's wide-brimmed hat, cap, wide-brimmed black sunglasses and V-shaped vest are also constantly interspersed in each set of fashion. HIPHOP is an important theme in Magala fashion show, which has obvious American cultural characteristics and is the product of the post-civil rights movement era. It first appeared in new york and its surrounding areas in 1970s, and was conceived by African-American, Caribbean-American and Hispanic children. Including a whole set of cultural content: rap music, street dance, graffiti, fashion clothes, video, crime, business and so on. The most typical dress of street fashion is a wide T-shirt or basketball shirt, wide casual pants, jeans or sweatpants with side chains, and accessories are naturally indispensable, such as tattoo stickers, silver earrings, sunglasses and walkman. These are all reflected in Magala's clothes. The radio on the model's shoulder, the wobbly gait and the head shaking with the music all showed the agitation in the 1980 s. When the three giants of American fashion mentioned American fashion, they had to mention RalphLauren, CalvinKlein and DonnaKaran. Since the 1960s, they have successfully created a new fashion image, allowing consumers to see simple sportswear for the first time. Ralph Lauren Ralph Lauren is called a cowboy in American fashion. He worships the tough guys in American western novels very much. He likes to design sheepskin coats, jeans and boots, which are typical tough guy clothes. He transformed the tradition into a new fashion with a little deformation. Of course, his catalogue is not only those listed above, but also elegant women's wear, western sportswear and English country gentleman's wear. Extensive design makes him the most popular. However, Ralph's explanation is a little different. He said, "I just want to do what I like." I don't like fashionable clothes at all. I only like clothes that look timeless. "Besides, Ralph has a special view on fashion. He believes that fashion is a comprehensive art. If you want to impress consumers, you need not only inspiring works, but also exciting advertisements and beautifully decorated shops, which represents a modern lifestyle. Calvin Klein and Ralph Lauren have similar ideas. Designer Calvin Klein designed women's clothing based on men's clothing in 1970s. His masculine trousers and single lapel blazer are deeply loved by consumers. In the 1980s, he designed body-shaping jeans, T-shirt dresses and trousers, all of which implied that the definition of fashion was no longer what to wear, but how to wear it. In 1990s, he combined the avant-garde fashion style of Japan with the spirit of traditional American sportswear, creating a sense of dislocation. He tried to design a fashion that never goes out of fashion, very modern and sexy, rather than leading the trend. The concept of "American fashion" was only a vague concept in the first half of the 20th century, when people were talking about high fashion in Paris. Nowadays, American fashion has also successfully moved to the forefront of the trend. How did all this happen? Another American design master in Donna Karan is donna karan. She studied design with Anne Klein, the "King of Sweaters", and then collaborated with Lewis Del Oreo to launch sportswear series. After accumulating experience, she launched her own fashion collection at 1985. These clothes are made of wool crepe, with black tights and sculptural jewels, which are deeply loved by women and praised by the fashion world. Donna's design is very suitable for professional women, because her design is decent and comfortable, and there is no lack of personality in the rules. One of the basic elements of her design is tights, which can be matched with skirts and trousers. She can wear it alone at ordinary times, and she can add a coat when it is cold. If she wants to change the color feeling of the whole suit, she can change the color and style of tights. In short, it is convenient and practical, and can be worn all day without changing clothes on different occasions. By the 1990s, brands like Gap and CK, following the footsteps of McDonald's and Coca-Cola, had spread all over the international market. This embodies the principle of American fashion success. In addition to practical and comfortable design, there is a strong marketing network to cooperate with it.