How does a beauty salon attract customers?

Beauty Salon Management Questions and Answers (5) The Mystery of Extracting Customers

Extend customers, expand customers, expand customers.

How many store operators think about how to get customers in every day. We are seriously overwhelmed by the problem of insufficient customer resources.

Everyone feels that it is getting harder and harder to attract customers.

Is it difficult?

It’s not difficult to know how to do it, but it’s not difficult to do it.

I often encounter this problem:

How to attract customers.

I now arrange for someone to dispatch orders outside. There is no one at all.

I found Tuoke Company. Customers come in and get a bargain...

Then I said a few words and basically didn’t want to say anything anymore.

Why?

Because most questioners are focused on the results that customers give you.

I never thought about the results for customers.

Element 1 of attracting customers: Attracting customers from their perspective

Everyone knows the channels and means of attracting customers. No matter which method is used to attract customers, there is nothing wrong with the method itself. What affects the effect must be insufficient understanding of the target market and choosing the wrong method, or the performance details are not in line with customer psychology.

For example

A woman meets a man on the street and runs over to him and says: Beauty, marry me.

How do you think she would react?

If you just say: "Okay." and then run around with others, we will define it as a "nymphomaniac" in our secular concept.

This man may have really fallen in love with her at first sight and had feelings for her. But this approach is not effective because of his subjective stance. We would think of him as a "silly boy".

Many times, our clients are just "silly boys" who cannot meet "nymphomaniacs".

You think "nymphomaniacs" are everywhere. You are lucky to meet one or two every day. If so, I advise you to immigrate as soon as possible. This place is no longer habitable.

Whether you are a "nymphomaniac" or not is not something that a "silly boy" can decide.

But the "silly boy" can use his brain to think of other ways to chase girls and become a "smart boy".

We often see protagonists in movies, TV series, and novels creating opportunities for heroes to save beauties.

This plot is very vulgar. But generally there is a high chance of using it. Well, this is the result of trying to figure it out.

But in a society, beautiful women are in danger and heroes save them every day. This scene is not vulgar, it is vulgar. We must oppose the three customs.

This is what the beauty industry is like.

You use Tuoke's "model" and I use it. Isn’t the so-called “model” of attracting customers just creating a gimmick to attract customers? If the house on the street is finished, you can use it again. It's a pity that "Mode" is not a palace drama. You don’t have to pay to watch the palace drama, but you have to pay to watch this kind of stunt. Customers are tired.

I deny it and go away. What do I want to do?

I want to find affirmation from negation.

Let me ask you a question: How did you get chased by your husband or boyfriend?

He must have created attractions and demonstrated them effectively.

This manufacturing and effectiveness must meet some of your needs.

You need someone who is down-to-earth and stable, and you end up with someone who smokes cigarettes, taps his legs, and plays mahjong every day. Even if they look better...who is better? His appearance is better than that of Sui Yaowen (haha, is there anyone who looks worse than Sui Yaowen in human form?). That's not what you'd like to do.

Women are over 20 years old. I see the kind of people who are just hanging out in society all day long. Few are attracted. But many little girls are different. They think, "Wow, that's so manly." There's a difference.

So, change yourself into a man and treat customers as "objects of desire". If you want to be a "pickup expert", you should show your partner what they want.

All joy comes from understanding.

What kind of experience have you had when meeting a person? After talking about a topic, both sides were very excited. For a moment, they felt like they had been friends for many years.

This is because the experience brings about the same feelings produced by the ringing effect it has on you.

We make advertising flyers. Render prices and projects. This behavior is like a man talking about height and weight. It cannot be said that it is meaningless, but it is not the decisive factor for people to consider.

We open at the entrance of a residential area with mainly small apartments. Then we will buy a pack of cigarettes, not for you to smoke. I’m not asking you to send it to me. It requires you to go to every door. Chat with the security guard. How many buildings and households do we have here, and what is the occupancy rate? What kind of cars do owners usually drive? When is the most crowded time? Are there more young people or older people?

A pack of cigarettes can determine the target group’s commuting time, main consumption power level and even some needs. It's not expensive. (Don’t buy the two-dollar one, it’s at least ten yuan to go up).

Then you squat at the door and observe. Play with several people. You count every woman you see who is in your "favorite" age group, and you stare at her. Look at her face, look at her body. Look at what's wrong with her skin. It would be better if you have a consultation. It would be great if you can even see sub-health and health problems. What's wrong with your body? You concentrate. You summarize it. Do you see which ones appear most frequently?

In many places in the north, allergic skin directly becomes allergic skin in autumn and winter.

We made a leaflet "We can't pick when itches."

Allergies are due to... Therefore, the first thing to do when dealing with allergic skin is to avoid irritation, and the second thing is to calm down. If you are suffering from allergies and feel very uncomfortable, there is nothing you can do about it. Please come to XX. We give you free sedation.

Many young couples live in small apartment complexes. Nowadays, we young people use a lot of computers in our work and life. I have some problems with my cervical spine.

The leaflet can also write

"Don't be careless."

Nowadays, many women have cold uterus and abnormal menstruation.

"Things About Women"

If you make flyers with these contents, the probability of being thrown away is definitely lower than if you make projects, and the chance of price discounts is much lower. You can set up some QQ, QQ group, and telephone hotline. Such free Q&A. Although the effect is not very enthusiastic. Just occasionally you will make money from one or two.

After promoting it three or five times, many people have an impression of my store. If I do some experiential sales activities, the effect will be much better than directly doing experiential sales activities.

It's like a man, you basically understand. Your guard against him is lowered, and he will slowly approach you again. You don't feel bad.

In summary, what is said above is that only by understanding her can you get her. The means of attracting must be expressed from the customer's perspective and in a way that allows customers to feel the excitement. You can't act like a naked gangster and chase girls. You'll get slapped.

PS: Many people nowadays only stand in their own perspective. I'm talking about managers. The reason why I use the analogy of chasing a girl is that I hope you can use your own emotional feelings to try to change the customer's perspective. The principle of "don't do to others what you don't want others to do to you" has been said for thousands of years. Many times it is difficult for us to do it. Nothing else can be done. Regarding matters related to your pocket, I still hope you will do your best.

Element 2 of attracting customers: There must be a suitable way of expression.

If you are sitting in a car and the person in the next seat has his arm 5 centimeters in front of you. You will feel very uncomfortable. Regardless of whether she touches you or not, this feeling will not change. But if you're standing in a crowded car, people are next to each other. Even if he was suddenly stepped on. As long as your personality is not violent. You may also feel that there is nothing you can do about it. Reluctant to accept. The feeling of discomfort is not purely about the person stepping on you, but because there are so many people in the car. Why are there so many? This kind of idea.

One of them hasn’t even touched you yet, and the other has stepped on you. The severity of the condition is heavier afterward than before. But your feelings can turn you upside down.

Do you understand?

I don’t know how to think about it.

I can’t figure it out, so I’ll give you another example so I won’t be verbose.

Some stores will ask their employees to go to the street to promote their products and then leave the phone numbers of target customers.

Then after the employees came back, they would call and text them every now and then. Doesn’t it annoy people a lot of times?

Another way of saying it: It’s going to rain tomorrow. You don’t care whether people check the weather forecast or not.

The employee sent a message, "It's going to rain tomorrow. Remember to bring an umbrella when you go out." Is this annoying? Cool your hair and add clothes. Can people hate you? If you come and go with me three or five times, you will have a chance to communicate.

This level goes one step further.

When sending a text message, say this: The last time I met you on the street, I noticed that you had obvious dark circles under your eyes. At that time, the people on the street were embarrassed to say it. Don't drink water after 10 o'clock in the evening if you have to go to bed late. You have to be careful..., don't use too much powder to cover up, because your skin..."

This level goes even further.

"When I saw you last time, I noticed that you My skin has symptoms of allergies. When I have allergies, I feel uncomfortable and dry and cannot use toner. So I made a spray for you using pure honeysuckle water and astamine. Spray once your skin feels dry. I'll deliver it to you under the gate of your house. You tell me the gate number. “

I can’t explain it even if I don’t understand it.

The third element of attracting customers: Be moderate.

If you are under great pressure, you will force your employees You go out to look for customers every day. If you can't find them, you'll be frustrated. This is how you treat your employees. Make a 280 annual card. Then a bunch of customers will come in and you will have no money to make.

Find a customer acquisition company. Bring in 150 customers. What’s the final customer retention rate? It will be more difficult to influence her in the future.

...

Be generous, be generous!

The fourth element of attracting customers: details, details.

Make a VIP card worth 500 yuan. Does it feel valuable?

When working in other industries, many people just give things to each other without any explanation and control of details.

When I cooperate with banks. . It took a long time to think about the material, style, and number of the card.

I made a special form to enter all the card information in advance, and I asked him to get one. Sign on the back. Except for large quantities during meetings, I usually give them one or two when he wants to do favors. Isn’t it because a woman is so reserved? The same goes for business. You are so unrestrained and don't pay attention to details, which scares people away.

Value is not expressed in words, but is reflected in the details. p>

The beautician is wearing work clothes. Is your hair straight? Are your shoes clean?

The beautician is looking sloppy on the street. How nice the store is. Does this image match the description?

Do you believe it when a man wearing street clothes shows off his rich second generation in front of you?

The beautician with a shiny face is handing out orders on the street. You are out of the mainstream, and the customers are scared.

There are too many details to explain.

That is, you have to go through every step of the process in your mind and think about how to perform it best.

Element 5 of attracting customers: The inside is more important than the outside.

All the efforts are indispensable, but the real meaning is only a small part.

So the reception process has just begun. , consultation methods, standardized operations, follow-up methods, etc. are more important than external work. If a customer walks in, he may never be able to look back. You think there is room for beauty salons in the market. How old are you? There are countless opportunities and endless resources waiting for you to tap.

These internal skills should not be grasped when you want to attract customers, but you must grasp them before you do it. I suggest you don't do it. Because it would be better not to do it than to do it. (Up to the period before the parentheses.

The number of words is 3456, so smooth. I will buy Shuangseqiu at night. Can you win 15 million? Then I will happily help everyone for free every day. Ha ha. )

Customer acquisition is part of the store’s work. It must not be blind. It's not one-sided either. Which section of the bicycle chain do you think is important and which section is not? You won't be successful if you miss one section. When running a beauty salon, your subordinates do not have the autonomy and management ability to be very strong. It's hard work at the top. If you don't accept your fate, just transfer.

Oye. Five is finished.

End of today, please come early next time.

Suiyaowen

December 16, 2012

This is copied from my own blog.