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Family composition of population environment
Modern family is the cell of society and the main purchasing unit of goods. The number of family units and average family members in a country or region, as well as the status of family composition, directly affect the demand for many consumer goods.
The change of marriage and family refers to the change of marital status and family structure in a region. Marriage is a huge consumption behavior, and a wedding often produces ten times or even hundreds of times the purchasing power of most people in their daily lives. In recent years, due to the decline of the birth rate in China, the number of people getting married is also decreasing, and the buyers are constantly changing. The pursuit of complete sets of furniture in the 1970s, gold jewelry in the 1980s and high-grade electrical appliances in the 1990s. At present, it has begun to turn to the pursuit of houses and cars. The family structure also tends to be miniaturized. In the past, generations living under the same roof have been replaced by families of three or four. In the city, many young people live alone before they get married. The proportion of single-parent families and single-parent families is also rising, so the demand for daily necessities and services in family life tends to be miniaturized.
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