What should international students pay attention to in logo design?

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Australian-Latino Overseas Chinese Immigrants is an organization established by Australian Chinese lawyer KAM, which mainly provides legal services for China people to study abroad and immigrate to Australia. Now let's analyze the needs of enterprises: studying abroad or emigrating is one of the most important decisions in a person's life. Then, for companies that provide this service, the visual attribute we want to show most is trust. We hope this symbol looks formal, reliable, stable and safe. These attributes determine that our Logo must be robust, concise and clear, without too many complicated details.

Considering the legal nature of the brand and the visual characteristics of the letters, it is not surprising that this case is designed in the form of preliminary combination.

The following are the first three sketches, which are the initial fusion of W and A; Combined with the map of Australia; Geometric abstract map of Australia. Let me explain the above "no accident"

1, a Logo that conveys a sense of stability and reliability, can usually be expressed by triangular elements. Junior high school geometry knowledge, not in detail.

2. The triangle structure in the middle of W is very suitable to be combined with the letter A, and the axisymmetric geometric language mode emphasizes the themes of "normality", "normality" and "reliability" again.

3. The design method of letter fusion is based on the evolution of letters in human history for many years, which can express various cultures and emotions more simply and is also a useful supplement in the later derivation process.

Considering these three points, we finally decided to choose the framework of the first draft for extension.

This concept has evolved into several different versions, and it can be found that the existence of serif is conducive to increasing the sense of history and authority. The horizontal pen of A is not conducive to the display of the overall structure and needs to be handled separately.

According to the elements summarized above, evolution increases the width of strokes, and truncates and extends on one side of A to deal with the fusion problem of horizontal strokes.

Because the whole pattern looks simple and clumsy, this draft has tightened the width to make the whole pattern more compact, increased the serif and adjusted the stroke width.

Highlights and shadows are added to make the whole character three-dimensional, but the choice of color is not considered. If your design is to express a country, then the only color scheme is the national flag of that country. Australia has always regarded the Queen of England as the nominal head of state, which is naturally filled according to the color scheme of the British flag.

Combined with the brand name based on Gill sans font design, the Logo of overseas Chinese immigrants from Australia and latitude was designed.

After all, the purpose of Logo design is to explore what emotions and information you want to convey to customers, if you need to focus on "reliability". Then my suggestion is to give up fancy skills, meticulous thinking and complex curves as much as possible, and splicing a three-dimensional and honest image with the simplest geometric structure.