Will Emma Raducanu, who is of China descent, become the first woman in sports worth $654.38 billion?

Note: This article is translated from an opinion article by Hanna Ziady published on CNN Business in September 1, 20265438+3, and the content has been adjusted.

Emma Raducanu, a British female tennis player with half China blood, unexpectedly won the women's singles final of the US Open on September 1 2002, which enabled the girl who was only 18 to successfully win a prize of 2.5 million US dollars. At the same time, the sponsorship contract will make her earn more.

"I think Emma's income (next year) will far exceed $654.38 billion, and she will eclipse all men." Jonathan Park Jung Su, director of InterTalent Group, a talent management agency in London, said this.

Sha Park Jung Su is the representative of Nicola Adams, a British female boxer who won two Olympic gold medals. She added that many famous brands in the world are waving to Emma. He told CNN Business that her winning the championship will bring her many generous sponsorship agreements, involving many brands in the fields of fashion, jewelry, cosmetics, skin care and hair care.

Sha Park Jung Su is the representative of Nicola Adams, a British female boxer who won two Olympic gold medals. She added that many famous brands in the world are waving to Emma. He told CNN Business that her winning the championship will bring her many generous sponsorship agreements, involving many brands in the fields of fashion, jewelry, cosmetics, skin care and hair care.

In the women's singles final of the US Open on September 1 1, Emma played against Canadian teenager Leylah Fernandez, who was only 19 years old, with a record of 6: 4 and 6: 3, and did not lose a game in the US Open. She became the youngest Grand Slam player after Sharapova, who was only 17 years old, won the Wimbledon women's singles title in 2004. At the same time, she is also the first player in history to win tickets for the four top tennis events through qualifying. Her victory appeared on the front pages of newspapers around the world, including The New York Times and The Guardian, on June 5438, 2002 and June 5438, 2003 respectively.

In China, Raducanu's champion was praised by the official media, and became a hot topic on Weibo. Fans cheered that he was of China origin. She was born in Canada, her mother was an immigrant from Shenyang, China, and her father was a Romanian immigrant. She moved to London with her parents when she was two years old.

CEO of London marketing consultant international marketing partner company? Ms. Allyson Stewart-Allen said, "Considering her multiple identities as Canadian, Romanian, China and British citizens, major brands around the world will seek her endorsement-including Nike and Wilson Sports Equipment, and the two companies are currently cooperating. It is expected that this bidding war has started from now on. "

At the Same time, as an Oxford university sa? Stuart Allen, an associate researcher at D Business School, said in a statement that Raducanu is the ideal candidate for marketing.

After winning, Raducanu posted a short video on Weibo, the official website of the US Open, and addressed the fans in Chinese. In Britain, Queen Elizabeth, the Duke and Duchess of Cambridge and Prime Minister Boris Johnson all sent their best wishes to the future tennis star.

Park Jung Su went on to say, "Raducanu's victory has attracted the attention of the whole world, and people who are not interested in tennis have also taken an interest in her. If she also wins Wimbledon next year and continues to win in the next 10 year, then she will be the first female sports star in the world worth 10 billion dollars. "

At the same time, if so, it will make her among the elite athletes with long-term careers, such as legendary basketball star Michael Jordan, golf star Tiger Woods and her tennis colleague roger federer.

According to a report by Forbes in August this year, Federer became the sixth active athlete in history with a professional income of $654.38 billion this year [5]. In just 202 1 year, he earned $90.6 million through competitions and sponsorship agreements, which made him the highest-paid player in tennis. Japan's Naomi Osaka (なぉみみみみみみみみみみみみみみみみみみみみみみ

According to this Forbes report, Naomi Osaka is the highest-paid female athlete in history.

Chasing Naomi Osaka

Most of tennis players' income comes from the sidelines. Federer, Naomi Osaka and Serena Williams earned far more money through sponsorship agreements than their competition bonuses, which shows that Raducanu will also make money in this way in the future.

However, it will take several years for her to surpass the male tennis star Federer. According to Simon Chadwick, an international professor of Eurasian sports industry at Lyon Business School, she will compete with Naomi Osaka, which is also popular with young people, in attracting sponsorship from famous brands.

She told CNN Business that it was too early to predict whether Raducanu would earn $654.38 billion in the future just because she won a grand slam. "Tennis players need to be able to maintain a high level for a long time if they want to earn so much money. This is often a difficult thing for female players, because their salary is usually lower than that of male tennis players. " He said.

Winning the US Open is a good start for Raducanu, but if she wants to enter the League of the Rich, she needs to keep winning. He said.

Chadwick said that Raducanu can speak Chinese, which will attract China brands to enter overseas markets, and international brands also hope to increase their exposure in China. "Raducanu has obvious vitality, and those brands that want to inject some sunshine into their products may be keen to establish contact with her," he said. "Big mobile phone brands" and "digital platforms" may be interested in this.

Chadwick said, but Raducanu must catch up with Naomi Osaka first, because Naomi Osaka has a "leading edge" after winning the Grand Slam in succession.

"From the black life is life movement to the Olympic torch relay in Tokyo, Osaka Naomi's brand has been injected with various characteristics," he said. "The challenge facing Raducanu is not only to achieve the same competition record as Naomi Osaka, but also to inject some values into the brand she endorses and represent something."

Perhaps because of her popularity in China, and hoping to take this opportunity to successfully open the China market, Emma Raducanu launched Sina Weibo on September 16, Beijing time, and sent out the first Weibo thank-you message to her fans at 8: 03 am that day. Less than 12 hours after opening, the number of fans in Weibo has exceeded 10000[ 10].

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[6] Article/Naomi-Osaka-Cover-January -202 1

[7]brand-Naomi-osaka- Sponsor

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